What users are saying about

Adobe Campaign

Top Rated
90 Ratings

SimplyCast

1 Ratings

Adobe Campaign

Top Rated
90 Ratings
Score 7.4 out of 101

SimplyCast

1 Ratings
Score 10 out of 101

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Likelihood to Recommend

Adobe Campaign

I work as direct support to our marketing solutions, assisting team members in various projects to help build media plans and packages to present to various clients. I work a lot with our research team to gather information and statistics for these projects. Adobe Campaign is great in helping us with implementing our workflow by collecting the information, categorizing it in appropriate fields, and helping me find the best solution to present it in the best way to both my team and clients.
No photo available

SimplyCast

No answer on this topic is available.

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
SimplyCast
6.3
WYSIWYG email editor
Adobe Campaign
7.3
SimplyCast
7.0
Dynamic content
Adobe Campaign
7.9
SimplyCast
6.0
Ability to test dynamic content
Adobe Campaign
8.2
SimplyCast
7.0
Landing pages
Adobe Campaign
7.9
SimplyCast
A/B testing
Adobe Campaign
6.9
SimplyCast
6.0
Mobile optimization
Adobe Campaign
8.4
SimplyCast
7.0
Email deliverability
Adobe Campaign
8.6
SimplyCast
6.0
List management
Adobe Campaign
8.2
SimplyCast
5.0
Triggered drip sequences
Adobe Campaign
7.5
SimplyCast

Lead Management

Adobe Campaign
6.9
SimplyCast
Lead nurturing
Adobe Campaign
7.5
SimplyCast
Lead scoring and grading
Adobe Campaign
7.2
SimplyCast
Data quality management
Adobe Campaign
6.6
SimplyCast
Automated sales alerts and tasks
Adobe Campaign
6.3
SimplyCast

Campaign Management

Adobe Campaign
7.4
SimplyCast
Calendaring
Adobe Campaign
7.5
SimplyCast
Event/webinar marketing
Adobe Campaign
7.3
SimplyCast

Social Media Marketing

Adobe Campaign
8.1
SimplyCast
Social sharing and campaigns
Adobe Campaign
8.2
SimplyCast
Social profile integration
Adobe Campaign
7.9
SimplyCast

Reporting & Analytics

Adobe Campaign
7.7
SimplyCast
8.0
Dashboards
Adobe Campaign
8.3
SimplyCast
9.0
Standard reports
Adobe Campaign
8.1
SimplyCast
8.0
Custom reports
Adobe Campaign
6.8
SimplyCast
7.0

Platform & Infrastructure

Adobe Campaign
7.6
SimplyCast
7.0
API
Adobe Campaign
8.1
SimplyCast
7.0
Role-based workflow & approvals
Adobe Campaign
8.5
SimplyCast
7.0
Customizability
Adobe Campaign
8.0
SimplyCast
6.0
Integration with Salesforce.com
Adobe Campaign
7.9
SimplyCast
7.0
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
SimplyCast
8.0
Integration with SugarCRM
Adobe Campaign
6.3
SimplyCast
7.0

Pros

  • Integrates easily with CRM.
  • Large storage area and flexible storage capabilities.
  • Includes web tracking and automated workflows making automation simple.
No photo available
  • Email tracking
  • Easy to use
Brigitte Klaube profile photo

Cons

  • User interface is not very intuitive.
  • Error messages can be tough to interpret thus making troubleshooting difficult at times.
  • WYSIWYG editor could be more robust (make it more similar to Dreamweaver)
No photo available
  • Templates need updating
  • Uploading list is a bit tedious
Brigitte Klaube profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Despite the shortcomings of user interface and basic troubleshooting difficulty, Neolane is much more robust and delivers better capabilities to our sales and marketing staffs than any other product we have used here or any product our staff members have used at other locations.
No photo available
No score
No answers yet
No answers on this topic

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

Because it's pricey, I've played around with cheaper alternatives when I didn't have access to it through work, such as Infusionsoft, ONTRAPORT & Pardot Marketing Automation. I found that all of them lacked the consistency and tools I needed to create strong results and as constantly comparing it to Adobe Campaign. The information was slightly off also and not as accurate.
No photo available
I use both SimplyCast and Act-On. Act-On ties in with our database, I use SimplyCast in order to send e-mails that don't look exactly like our other e-mails
Brigitte Klaube profile photo

Return on Investment

  • We have been able to provide better, more timely leads to our sales staff.
  • We have been able to automate more activities at the top of the sales funnel, making both our sales and marketing staffs more efficient.
  • We have been able to deliver better customer service and more relevant messaging through integration with out CRM platform.
No photo available
  • We do get responses from our e-mails
  • Do not get a lot of information like we do from Act-On
Brigitte Klaube profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

SimplyCast

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

SimplyCast More Information