What users are saying about
Top Rated
93 Ratings
1 Ratings
Top Rated
93 Ratings
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Score 7.5 out of 101
1 Ratings
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Score 10 out of 101

Add comparison

Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

SimplyCast

No answer on this topic is available.

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
SimplyCast
6.3
WYSIWYG email editor
Adobe Campaign
7.5
SimplyCast
7.0
Dynamic content
Adobe Campaign
8.1
SimplyCast
6.0
Ability to test dynamic content
Adobe Campaign
8.4
SimplyCast
7.0
Landing pages
Adobe Campaign
7.7
SimplyCast
A/B testing
Adobe Campaign
6.9
SimplyCast
6.0
Mobile optimization
Adobe Campaign
7.7
SimplyCast
7.0
Email deliverability
Adobe Campaign
8.7
SimplyCast
6.0
List management
Adobe Campaign
8.4
SimplyCast
5.0
Triggered drip sequences
Adobe Campaign
7.5
SimplyCast

Lead Management

Adobe Campaign
6.8
SimplyCast
Lead nurturing
Adobe Campaign
7.4
SimplyCast
Lead scoring and grading
Adobe Campaign
7.2
SimplyCast
Data quality management
Adobe Campaign
6.5
SimplyCast
Automated sales alerts and tasks
Adobe Campaign
6.2
SimplyCast

Campaign Management

Adobe Campaign
7.4
SimplyCast
Calendaring
Adobe Campaign
7.5
SimplyCast
Event/webinar marketing
Adobe Campaign
7.3
SimplyCast

Social Media Marketing

Adobe Campaign
8.0
SimplyCast
Social sharing and campaigns
Adobe Campaign
8.1
SimplyCast
Social profile integration
Adobe Campaign
7.8
SimplyCast

Reporting & Analytics

Adobe Campaign
8.0
SimplyCast
8.0
Dashboards
Adobe Campaign
8.4
SimplyCast
9.0
Standard reports
Adobe Campaign
8.3
SimplyCast
8.0
Custom reports
Adobe Campaign
7.2
SimplyCast
7.0

Platform & Infrastructure

Adobe Campaign
7.6
SimplyCast
7.0
API
Adobe Campaign
8.0
SimplyCast
7.0
Role-based workflow & approvals
Adobe Campaign
8.4
SimplyCast
7.0
Customizability
Adobe Campaign
8.1
SimplyCast
6.0
Integration with Salesforce.com
Adobe Campaign
7.5
SimplyCast
7.0
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
SimplyCast
8.0
Integration with SugarCRM
Adobe Campaign
6.3
SimplyCast
7.0

Pros

  • Overall, the program has great features and is very flexible and easy to manage.
  • Excellent advanced email delivery that also easily integrates well with social and mobile. Also easily allows you to create custom emails for customers.
  • There are multiple ways to achieve the same results - so if one tool doesn't work, you aren't stuck and have other options of getting the same end result.
No photo available
  • Email tracking
  • Easy to use
Brigitte Klaube profile photo

Cons

  • User interface is not very intuitive.
  • Error messages can be tough to interpret thus making troubleshooting difficult at times.
  • WYSIWYG editor could be more robust (make it more similar to Dreamweaver)
No photo available
  • Templates need updating
  • Uploading list is a bit tedious
Brigitte Klaube profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Despite the shortcomings of user interface and basic troubleshooting difficulty, Neolane is much more robust and delivers better capabilities to our sales and marketing staffs than any other product we have used here or any product our staff members have used at other locations.
No photo available
No score
No answers yet
No answers on this topic

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

Look, Adobe Campaign is the best program to use for your online media marketing. Adobe understands what online marketers and social media strategists need, and deliver the proper tools necessary for them to be successful. I swear by Adobe, they've earned my trust and I will continue to use their programs throughout my career. Everything else is just...noise. Until I find a program with better customer service than Adobe, I will always be a fanboy.
No photo available
I use both SimplyCast and Act-On. Act-On ties in with our database, I use SimplyCast in order to send e-mails that don't look exactly like our other e-mails
Brigitte Klaube profile photo

Return on Investment

  • Neolane has allowed our worldwide teams to capitalize on each other's activities - we can store one campaign then adapt it for other areas of the world fairly easily.
  • Neolane has made us more efficient by allowing employees to speak the same "language" - prior to Neolane, we used many different systems and operated separately across marketing.
  • Neolane has slightly reduced the amount of data entry work in Siebel On Demand, since the two tools are able to "talk" to each other.
Kristen Conrad profile photo
  • We do get responses from our e-mails
  • Do not get a lot of information like we do from Act-On
Brigitte Klaube profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

SimplyCast

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

SimplyCast More Information