Adobe Campaign helps us to make our marketing independent

We like that using Adobe Campaign for our large-scale marketing generation is so easy to achieve, as all the tools the platform allows us to implement online serve to achieve broader results in relation to our sales structure. Depending on the type of campaign being implemented, the Adobe Campaign platform allows us to add numerous fields to our messages, for example, in some messages it is not necessary to add sender information or give a name to the campaign. It works very well with parallel operations when we need to cover news from different updates, depending on whether we are working with more than one service, and in the long run it is useful to define higher open rates based on the effectiveness of each operation, to focus on the ones that show better and broader results. It is possible to track through monitoring tools the amount of reactions obtained in each campaign from customers, either the number of times they reviewed the message, the number of entries to our page from the links added to the messages, or the number of customers lost with each campaign.

There is a good evaluation from our side towards the support experience we have obtained from Adobe Campaign, which presents a highly skilled support team in most of the marketing development functions within the platform, or at least enough to provide extensive solutions.

Working with CMS tools would be of great benefit, due to the enormous facilities that are achieved with adobe campaign after its integrations with services such as WordPress, which allows us to expand our website in a way that better retains customer contact information, from any section of the site. If you are going to work with entirely personalized campaigns Adobe Campaign offers many different modalities, which is excellent depending on the type of customer or target we are trying to reach, and thus ensure better results for the development of our marketing. Depending on whether it is a website with constant activity or not, the marketing operations we execute are varied, so we can work on the basis of different marketing goals based on our current traffic level, so that the targeting functions are more accurate.