Adobe Campaign helps us to make our marketing independent
May 14, 2021

Adobe Campaign helps us to make our marketing independent

Vince Vanderford | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Adobe Campaign Standard – SaaS

Modules Used

  • Message Center

Overall Satisfaction with Adobe Campaign

Adobe Campaign is one of the most stable and cost-effective services when working with online marketing oriented operations, so that sending newsletters to your company's subscribers takes much less time than it would take regularly, with highly scalable segmentation tools, and with many campaign design tools.
  • If we already have a list of subscribers to whom we want to send private newsletters about certain updates in our products and services, it is very easy to import them into the platform through text document formats, or directly from cloud platforms that have allowed us to save their information
  • It integrates very well with platforms oriented to the development of help desk operations, as in the case of Zendesk, where we store all the information of the customers that communicate with us to improve their user experience through technical assistance, and to have a better feedback with them.
  • Adobe Campaign allows us to create our own forms that can be added to the company's page, so that depending on the type of potential customer that is accessing them, we can show personalized information that is of interest to them as customers, and thus ensure more business.
  • Adobe Campaign does not have a high enough sales intelligence to let us know which landing page format would be the most optimal for the proper development of our mass marketing operations, which in the long run would also help with customer collection.
  • Does not directly track the number of people who enter our website, beyond sending them automated messages depending on whether they entered a certain section of the site. This problem is important, because it does not allow us to get complete tracking results in that area.
  • The platform does not do social media marketing extensively enough to let us create dynamic evaluations on the results of interactions that are obtained within social networks, which creates a huge margin of error in our analytical results messages, and so we have stopped applying social marketing.
  • Adobe Campaign has boosted our ROI, with a 700% increase in the last month of using the service. These results are very favorable, and we will continue to use the service.
  • Adobe Campaign makes it easy to calculate the proposed ROI on a monthly basis, as it constantly lets us evaluate and compare the growth of our earnings in relation to previous ones.

Do you think Adobe Campaign delivers good value for the price?

Yes

Are you happy with Adobe Campaign's feature set?

Yes

Did Adobe Campaign live up to sales and marketing promises?

Yes

Did implementation of Adobe Campaign go as expected?

Yes

Would you buy Adobe Campaign again?

Yes

We like that using Adobe Campaign for our large-scale marketing generation is so easy to achieve, as all the tools the platform allows us to implement online serve to achieve broader results in relation to our sales structure. Depending on the type of campaign being implemented, the Adobe Campaign platform allows us to add numerous fields to our messages, for example, in some messages it is not necessary to add sender information or give a name to the campaign. It works very well with parallel operations when we need to cover news from different updates, depending on whether we are working with more than one service, and in the long run it is useful to define higher open rates based on the effectiveness of each operation, to focus on the ones that show better and broader results. It is possible to track through monitoring tools the amount of reactions obtained in each campaign from customers, either the number of times they reviewed the message, the number of entries to our page from the links added to the messages, or the number of customers lost with each campaign.
There is a good evaluation from our side towards the support experience we have obtained from Adobe Campaign, which presents a highly skilled support team in most of the marketing development functions within the platform, or at least enough to provide extensive solutions.
Working with CMS tools would be of great benefit, due to the enormous facilities that are achieved with adobe campaign after its integrations with services such as WordPress, which allows us to expand our website in a way that better retains customer contact information, from any section of the site. If you are going to work with entirely personalized campaigns Adobe Campaign offers many different modalities, which is excellent depending on the type of customer or target we are trying to reach, and thus ensure better results for the development of our marketing. Depending on whether it is a website with constant activity or not, the marketing operations we execute are varied, so we can work on the basis of different marketing goals based on our current traffic level, so that the targeting functions are more accurate.

Adobe Campaign Feature Ratings

WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
9
Landing pages
10
A/B testing
9
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Calendaring
9
Dashboards
10
Standard reports
9
Custom reports
9
API
9
Role-based workflow & approvals
9
Customizability
10
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
9