Adobe Campaign - the way of the future
February 24, 2022

Adobe Campaign - the way of the future

Marta Budzan | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Adobe Campaign Standard – SaaS

Modules Used

  • Message Center

Overall Satisfaction with Adobe Campaign

Adobe Campaign is a great addition to our daily business. It offers great features such as outstanding marketing options which can be utilized greatly by the company and add a lot of value to daily activities, such as improved sales and business profitability. It greatly streamlines the marketing infrastructure in the company allowing it to gain better ground in the marketing world. The customer support is outstanding, always available to assist with any issues, and ready to resolve them. Adobe Campaign was a great decision that our company decided on.

Pros

  • Easily personalizable.
  • Analyzes of marketing data.
  • Customer service assistance.

Cons

  • More user friendly.
  • Easier tutorial for beginners.
  • Limitations of design.
  • Better integration.
  • Increased marketing.
  • Higher sales.
Great company with solid vision and background to support it. The company uses Adobe all the time because it is the best on the market at what it does. The performance is outstanding on every level. It never fails to impress the end-user.

Do you think Adobe Campaign delivers good value for the price?

Yes

Are you happy with Adobe Campaign's feature set?

Yes

Did Adobe Campaign live up to sales and marketing promises?

Yes

Did implementation of Adobe Campaign go as expected?

Yes

Would you buy Adobe Campaign again?

Yes

Very easy to use when you know how to implement it on your end. Adobe has great features which offer outstanding end results when implemented correctly on the user end. The support is great and available for assistance at all times. Very fast response time when you know what you are asking for.
Not everything was great at all times. It was handled accordingly, pricing was reasonable for what was purchased. It was the best value on the market at the time of purchase.
Faster customer responses and more involved assistance when required. Training takes a lot of hours, consumes a lot of valuable time which can be utilized elsewhere. Bigger and better customization would be greatly appreciated by end-users. Social media marketing can also be a plus for the future.

Adobe Campaign Feature Ratings

8.7
WYSIWYG email editor
8
Dynamic content
9
Ability to test dynamic content
8
Landing pages
9
A/B testing
8
Mobile optimization
10
Email deliverability reporting
9
List management
8
Triggered drip sequences
9
Lead Management ()
Not Rated
9.0
Calendaring
9
Social Media Marketing ()
Not Rated
9.0
Dashboards
9
Standard reports
10
Custom reports
8
8.8
API
9
Role-based workflow & approvals
8
Customizability
10
Integration with Salesforce.com
8
Integration with Microsoft Dynamics CRM
9

Comments

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