What users are saying about

Adobe Campaign

Top Rated
90 Ratings

Adobe Campaign

Top Rated
90 Ratings
Score 7.4 out of 101

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Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
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Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
WYSIWYG email editor
Adobe Campaign
7.3
Dynamic content
Adobe Campaign
7.9
Ability to test dynamic content
Adobe Campaign
8.2
Landing pages
Adobe Campaign
7.9
A/B testing
Adobe Campaign
7.0
Mobile optimization
Adobe Campaign
8.4
Email deliverability
Adobe Campaign
8.6
List management
Adobe Campaign
8.2
Triggered drip sequences
Adobe Campaign
7.5

Lead Management

Adobe Campaign
6.9
Lead nurturing
Adobe Campaign
7.5
Lead scoring and grading
Adobe Campaign
7.2
Data quality management
Adobe Campaign
6.6
Automated sales alerts and tasks
Adobe Campaign
6.3

Campaign Management

Adobe Campaign
7.4
Calendaring
Adobe Campaign
7.5
Event/webinar marketing
Adobe Campaign
7.3

Social Media Marketing

Adobe Campaign
8.1
Social sharing and campaigns
Adobe Campaign
8.2
Social profile integration
Adobe Campaign
7.9

Reporting & Analytics

Adobe Campaign
7.7
Dashboards
Adobe Campaign
8.3
Standard reports
Adobe Campaign
8.1
Custom reports
Adobe Campaign
6.8

Platform & Infrastructure

Adobe Campaign
7.6
API
Adobe Campaign
8.1
Role-based workflow & approvals
Adobe Campaign
8.5
Customizability
Adobe Campaign
8.0
Integration with Salesforce.com
Adobe Campaign
7.9
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Integration with SugarCRM
Adobe Campaign
6.4

Pros

  • Customizability: if you know what you want and need - Neolane is able to provide you with an environment that should suit your needs.
  • Cross-platform: the ability to manage campaigns - SMS - Email - Social media etc.
  • Analytics: Neolane provides a vast amount of data
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Cons

  • User interface - it's not modern looking. I wouldn't call it particularly user friendly. And overall it's not highly responsive
  • Debugging: the information given is not always enough and contact with Neolane support needs to be made
  • Resource management: the software in general (the client and the server side) are a tad resource heavy
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Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Despite the shortcomings of user interface and basic troubleshooting difficulty, Neolane is much more robust and delivers better capabilities to our sales and marketing staffs than any other product we have used here or any product our staff members have used at other locations.
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Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
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Alternatives Considered

Look, Adobe Campaign is the best program to use for your online media marketing. Adobe understands what online marketers and social media strategists need, and deliver the proper tools necessary for them to be successful. I swear by Adobe, they've earned my trust and I will continue to use their programs throughout my career. Everything else is just...noise. Until I find a program with better customer service than Adobe, I will always be a fanboy.
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Return on Investment

  • It's driven up our sales/clicks 100%. Now that we're able to target our audience and what drives them, we're able to determine what the best course of action is with our online marketing campaigns.
  • I really wouldn't say there's much of a negative connotation, except for the fact that everything is updated via Adobe Cloud, so it can get kind of pricey if you're a smaller agency – either yearly subscription, or a monthly fee.
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Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details