What users are saying about

Adobe Campaign

88 Ratings

Adobe Campaign

88 Ratings
Score 7.5 out of 101

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Likelihood to Recommend

Adobe Campaign

If you are running a large scale multi-device campaign, it would be perfect. If you are a small company with small goals, this product will be too much to handle.

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
WYSIWYG email editor
Adobe Campaign
7.3
Dynamic content
Adobe Campaign
7.9
Ability to test dynamic content
Adobe Campaign
8.1
Landing pages
Adobe Campaign
8.1
A/B testing
Adobe Campaign
7.1
Mobile optimization
Adobe Campaign
8.3
Email deliverability
Adobe Campaign
8.6
List management
Adobe Campaign
8.3
Triggered drip sequences
Adobe Campaign
7.6

Lead Management

Adobe Campaign
7.1
Lead nurturing
Adobe Campaign
7.7
Lead scoring and grading
Adobe Campaign
7.3
Data quality management
Adobe Campaign
6.8
Automated sales alerts and tasks
Adobe Campaign
6.6

Campaign Management

Adobe Campaign
7.4
Calendaring
Adobe Campaign
7.6
Event/webinar marketing
Adobe Campaign
7.2

Social Media Marketing

Adobe Campaign
8.2
Social sharing and campaigns
Adobe Campaign
8.4
Social profile integration
Adobe Campaign
8.1

Reporting & Analytics

Adobe Campaign
7.8
Dashboards
Adobe Campaign
8.3
Standard reports
Adobe Campaign
8.2
Custom reports
Adobe Campaign
7.0

Platform & Infrastructure

Adobe Campaign
7.7
API
Adobe Campaign
8.1
Role-based workflow & approvals
Adobe Campaign
8.6
Customizability
Adobe Campaign
8.1
Integration with Salesforce.com
Adobe Campaign
7.9
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.0
Integration with SugarCRM
Adobe Campaign
6.5

Pros

  • Your customer database can be customized to your liking.
  • Channel and marketing success can be achieved with essentially an all in one tool.
  • User interface has been revamped for increased workflow productivity.

Cons

  • The user interface can be difficult to grasp for marketers
  • Include full integration for other Adobe marketing software.
  • Plenty of features need heavy customization for optimal performance

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.

Alternatives Considered

We haven't tried any other marketing programs like this to compare to. Still in implementation.

Return on Investment

  • Adobe Campaign helped us deliver personalized message in a scalable way and across channels. That is huge as the customer experience is delightful ..and consistent , whether they are on web , or in store or on phone. More Clicks and More Conversion
  • Tracking of what users do on the content delivered to them and dynamic inclusion of users into different journeys is a must have feature, else you are driving a car without a rear view or side view mirror.
  • No other tool out there helps you map the whole end to end journey, with reporting, content, customization and unified approach for inbound as well as outbound interactions. That omni channel model itself is one big reason to go with Adobe Campaign.

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details