What users are saying about

Adobe Campaign

Top Rated
90 Ratings

Adobe Campaign

Top Rated
90 Ratings
Score 7.4 out of 101

Add comparison

Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
WYSIWYG email editor
Adobe Campaign
7.3
Dynamic content
Adobe Campaign
7.9
Ability to test dynamic content
Adobe Campaign
8.2
Landing pages
Adobe Campaign
8.0
A/B testing
Adobe Campaign
7.0
Mobile optimization
Adobe Campaign
8.3
Email deliverability
Adobe Campaign
8.6
List management
Adobe Campaign
8.2
Triggered drip sequences
Adobe Campaign
7.6

Lead Management

Adobe Campaign
7.0
Lead nurturing
Adobe Campaign
7.6
Lead scoring and grading
Adobe Campaign
7.3
Data quality management
Adobe Campaign
6.7
Automated sales alerts and tasks
Adobe Campaign
6.5

Campaign Management

Adobe Campaign
7.4
Calendaring
Adobe Campaign
7.6
Event/webinar marketing
Adobe Campaign
7.3

Social Media Marketing

Adobe Campaign
8.1
Social sharing and campaigns
Adobe Campaign
8.3
Social profile integration
Adobe Campaign
8.0

Reporting & Analytics

Adobe Campaign
7.8
Dashboards
Adobe Campaign
8.3
Standard reports
Adobe Campaign
8.2
Custom reports
Adobe Campaign
6.9

Platform & Infrastructure

Adobe Campaign
7.7
API
Adobe Campaign
8.1
Role-based workflow & approvals
Adobe Campaign
8.6
Customizability
Adobe Campaign
8.0
Integration with Salesforce.com
Adobe Campaign
7.9
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.0
Integration with SugarCRM
Adobe Campaign
6.4

Pros

  • Dynamic Web Applications (Landing Pages), Personalization Blocks, One click publish, secure endpoints
  • Email Tagging, Delivery Tracking, Retry and Logging, Hot Clicks, Delivery Rules, Typology Rules
  • Reporting on Delivery Statistics, Open rate, Click Rate, Custom Reports
  • Integration with SFDC, MSD CRM on Cloud, Adobe Analytics, Genesis Connector
  • Customer Interaction Management and Offers presentation
  • Customer Surveys and Subscription

Cons

  • Custom Report Creation can be simplified and made more visual like Tableau
  • UI can definitely be made more intuitive and slick
  • Remove limitation of Windows Only for running AC Client Console
  • Support for RESTful services can be improved
  • Integration with third party vendors for SMS,Push can be simplified and made bug free

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Despite the shortcomings of user interface and basic troubleshooting difficulty, Neolane is much more robust and delivers better capabilities to our sales and marketing staffs than any other product we have used here or any product our staff members have used at other locations.

Usability

Adobe Campaign9.0
Based on 3 answers
It can be difficult to use and to train non-technical users, but the functionality overall is great.

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.

Alternatives Considered

We used to use Experian, or CheetahMail as it's referred to. Overall with the cost of deployment and training there is not really a way of going back. Given the chance, we probably would have saved ourselves the cost and would have stuck with an SAAS agreement with either Experian or an equivalent.That is not to say that Adobe's Neolane is a bad product, in fact it's a fairly good product. However it needs a lot of polishing to become the all round pack it should be.

Return on Investment

  • Neolane has allowed our worldwide teams to capitalize on each other's activities - we can store one campaign then adapt it for other areas of the world fairly easily.
  • Neolane has made us more efficient by allowing employees to speak the same "language" - prior to Neolane, we used many different systems and operated separately across marketing.
  • Neolane has slightly reduced the amount of data entry work in Siebel On Demand, since the two tools are able to "talk" to each other.

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details