What users are saying about
95 Ratings
95 Ratings
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Score 7.6 out of 101

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Likelihood to Recommend

Adobe Campaign

Smaller less technically staffed companies should avoid it. For mid-size companies with a serious need for a email solution, it might be worth considering if the staff involved in using the product isn't afraid of technically looking stuff. The staff that runs the servers (if it's on-premises deployment) needs to be fairly technical, and willing to dig into issues and errors that will arise.
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Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
WYSIWYG email editor
Adobe Campaign
7.5
Dynamic content
Adobe Campaign
8.1
Ability to test dynamic content
Adobe Campaign
8.4
Landing pages
Adobe Campaign
7.7
A/B testing
Adobe Campaign
6.9
Mobile optimization
Adobe Campaign
7.7
Email deliverability
Adobe Campaign
8.7
List management
Adobe Campaign
8.4
Triggered drip sequences
Adobe Campaign
7.5

Lead Management

Adobe Campaign
6.8
Lead nurturing
Adobe Campaign
7.3
Lead scoring and grading
Adobe Campaign
7.2
Data quality management
Adobe Campaign
6.4
Automated sales alerts and tasks
Adobe Campaign
6.2

Campaign Management

Adobe Campaign
7.4
Calendaring
Adobe Campaign
7.5
Event/webinar marketing
Adobe Campaign
7.3

Social Media Marketing

Adobe Campaign
8.0
Social sharing and campaigns
Adobe Campaign
8.1
Social profile integration
Adobe Campaign
7.8

Reporting & Analytics

Adobe Campaign
8.0
Dashboards
Adobe Campaign
8.4
Standard reports
Adobe Campaign
8.3
Custom reports
Adobe Campaign
7.2

Platform & Infrastructure

Adobe Campaign
7.6
API
Adobe Campaign
8.0
Role-based workflow & approvals
Adobe Campaign
8.3
Customizability
Adobe Campaign
8.2
Integration with Salesforce.com
Adobe Campaign
7.5
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Integration with SugarCRM
Adobe Campaign
6.3

Pros

  • It helps simplify our email marketing fundraising efforts, helping to build detailed and functional email campaigns.
  • It consolidates our performance data and analyzes all of our campaigns
  • It has great personalization tools to create custom and creative campaigns
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Cons

  • User interface is not very intuitive.
  • Error messages can be tough to interpret thus making troubleshooting difficult at times.
  • WYSIWYG editor could be more robust (make it more similar to Dreamweaver)
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Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Despite the shortcomings of user interface and basic troubleshooting difficulty, Neolane is much more robust and delivers better capabilities to our sales and marketing staffs than any other product we have used here or any product our staff members have used at other locations.
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Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
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Alternatives Considered

We used to use Experian, or CheetahMail as it's referred to. Overall with the cost of deployment and training there is not really a way of going back. Given the chance, we probably would have saved ourselves the cost and would have stuck with an SAAS agreement with either Experian or an equivalent.That is not to say that Adobe's Neolane is a bad product, in fact it's a fairly good product. However it needs a lot of polishing to become the all round pack it should be.
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Return on Investment

  • Open rate of emails have had a big jump from averaging 12% across all offered subscription to 30-45%.
  • Deliverability increase with sender score reflecting 95+ from what use to be high 70-88.
  • New intelligence allowing us to increase conversion in the shop.
Khoa Nguyen profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information