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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Adobe Campaign

    Score7.2 out of 10
    N/AAdobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality such as spend & financial management, workflow, and asset management.N/A
    Pricing
    Adobe Campaign
    Editions & Modules
    No answers on this topic
    Offerings
    Pricing Offerings
    Adobe Campaign
    Free Trial
    No
    Free/Freemium Version
    No
    Premium Consulting/Integration Services
    No
    Entry-level Setup FeeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    Adobe Campaign
    Considered Both Products
    Adobe
    Chose Adobe Campaign
    more legacy, less intuitive but more customizable
    Incentivized
    Chose Adobe Campaign
    We adore the fact that we can run numerous automated campaigns concurrently and that we can make changes to them without stopping and starting a new campaign. Adobe Campaign makes it possible for the process to go on.
    Incentivized
    Chose Adobe Campaign
    Haven't used Salesforce Marketing Cloud much.
    Incentivized
    Chose Adobe Campaign
    Sender also offers multi-channel marketing capabilities, allowing users to engage with their audience through different channels. However, the range and depth of multi-channel capabilities in Adobe Campaign are generally more extensive. So after using both the platforms I …
    Incentivized
    Chose Adobe Campaign
    One of the major resons was already having AEM and creating a highly cohesive tech stack. Adobe Campaign fit the criteria.
    Incentivized
    Chose Adobe Campaign
    In the end we didn’t go with Adobe Campaign.
    Although it offers great a great tool set that is very flexible. You do need someone on staff that know Adobe products to get the full utilisation out of it. Ultimately what it came down to for us was that because we had a small team, …
    Incentivized
    Chose Adobe Campaign
    Adobe Campaign Standard has a lot of segmentation options out of the box and a lot better analytics. Pardot is a lot more listbased, where with Adobe Campaign, you can do complete customized segmentation, such as all permissions in base A who are currently customers of this …
    Incentivized
    Chose Adobe Campaign
    Easy drag and drop user friendly maenu and optimise software a good alternative to google as campaign.
    Incentivized
    Chose Adobe Campaign
    Especially in its ease of use, especially considering its price and the great possibilities that this tool has given our company. Definitely a great competitor in this sector and the best option in terms of campaign creation, without any doubt, even having things that could be …
    Incentivized
    Chose Adobe Campaign
    Adobe Campaign is more advanced when it is used with other tools from Adobe family.
    Incentivized
    Chose Adobe Campaign
    Adobe Campaign has all the features and tools that develop the whole marketing and sales channels. It has been able to integrate with our systems in all departments in development of our planning structure. While Salesforce CMS works effectively in the management of our …
    Incentivized
    Chose Adobe Campaign
    Compared to other websites, Adobe Campaign stacks up with its various uses. You can create with its other platforms and follow through. Other platforms, you have to use adobe to create then go somewhere else to schedule and post. Adobe Campaign allows you to use all within one …
    Incentivized
    Chose Adobe Campaign
    Adobe Campaign is good in terms of features, offerings, it's customization options, and extensive possibilities to make a powerful email campaign or offer landing page. It's very reliable and stable too. But in terms of its dashboard UI, it is not as simple or quick to learn as …
    Incentivized
    Chose Adobe Campaign
    All these applications are very similar, adobe has a differential for the company's expertise, for the way cloud services and their specialists are treated. I believe that it also has a differential in the metrics and management of flows where it is possible to have a broader …
    Incentivized
    Chose Adobe Campaign
    The platform is much more complex and much more suited for complicated applications. While Mailchimp is an easier all rounded solution for starters it doesn’t allow the system integrator to do customization of the workflows and more complicated tasks. I would say that in my …
    Incentivized
    Chose Adobe Campaign
    Adobe Campaign is different from these products in that is much more all-encompassing and is able to manage more aspects of a campaign than these more singular-tracked platforms.
    Incentivized
    Chose Adobe Campaign
    NONE
    Incentivized
    Chose Adobe Campaign
    As we tried to centralise the marketing automation platform within the enterprise, Adobe Campaign can plug into several instances of Salesforce.com for lead management queues. All other marketing automation platforms can only plug into one instance of Salesforce.com.

    Adobe …
    Incentivized
    Chose Adobe Campaign
    For B2C campaign, [I] still prefer to go with Marketo. However, for all other transactional/Nontransactional, promotional, Welcome email campaigns, while it is required to handle [the] global market with [a] number of brands, [I would] [prefer to] go with Adobe Campaign …
    Incentivized
    Chose Adobe Campaign
    [N/A]
    Incentivized
    Chose Adobe Campaign
    • Easy to install
    • Free trails
    • Lesser cost as compared to others
    Incentivized
    Chose Adobe Campaign
    Pardot: Adobe is a better value for the money. Active Campaign: Adobe Campaign has more automation features but comes inexpensive.
    Incentivized
    Chose Adobe Campaign
    Adobe Campaign has a lot more features as compared to Mailchimp. While Mailchimp allows you to send a lot of communication to a lot of recipients, Adobe Campaign lets you set variables in the workflow, and send email at different times with a lot more customization. Adobe …
    Incentivized
    Chose Adobe Campaign
    Adobe is far ahead of what I used previously. Adobe has all the details of the customer which is required to increase the sales of the company and the customer also gets relevant information.
    Mailchimp is just an email tool where we can send mails to multiple users.
    Incentivized
    Key User Insights
    Would buy again
    93%
    Would buy again
    41 Answers
    Delivers good value for the price
    97%
    Delivers good value for the price
    38 Answers
    Happy with the feature set
    98%
    Happy with the feature set
    43 Answers
    Lived up to sales and marketing promises
    86%
    Lived up to sales and marketing promises
    31 Answers
    Implementation went as expected
    97%
    Implementation went as expected
    35 Answers
    Best Alternatives
    Adobe Campaign
    Small Businesses
    Listrak
    Score10 out of 10
    Medium-sized Companies
    Sailthru
    Score5.4 out of 10
    Enterprises
    Listrak
    Score10 out of 10
    All AlternativesView all alternatives
    User Ratings
    Adobe Campaign
    Likelihood to Recommend
    5.0
    (97 ratings)
    Likelihood to Renew
    8.4
    (5 ratings)
    Usability
    5.0
    (42 ratings)
    Availability
    7.0
    (1 ratings)
    Performance
    7.0
    (1 ratings)
    Support Rating
    5.0
    (41 ratings)
    In-Person Training
    8.0
    (1 ratings)
    Online Training
    8.0
    (1 ratings)
    Implementation Rating
    8.0
    (1 ratings)
    Contract Terms and Pricing Model
    8.1
    (2 ratings)
    User Testimonials
    Adobe Campaign
    Likelihood to Recommend
    Adobe
    Multi-Channel Campaign Management: I have found Adobe Campaign to be excellent for managing campaigns across multiple channels, including email, mobile, social media, and web. Its centralized platform allows me to plan, execute, and track campaigns effectively, making it ideal for organizations with diverse marketing channels. For example, when I was running a campaign to promote a new product launch across email, SMS, and social media channels, Adobe Campaign provided me with the tools to orchestrate and track the campaign seamlessly. I could ensure consistent messaging and a cohesive customer experience across different channels.
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    Pros
    Adobe
    • It allows me to capture leads through various sources, such as website forms or landing pages.
    • It offers a centralized repository where I can securely store and manage customer data, encompassing contact information, preferences, transaction records, and additional relevant data.
    • It provides robust analytics and reporting capabilities.
    Read full review
    Cons
    Adobe
    • Adobe Campaign does not have a high enough sales intelligence to let us know which landing page format would be the most optimal for the proper development of our mass marketing operations, which in the long run would also help with customer collection.
    • Does not directly track the number of people who enter our website, beyond sending them automated messages depending on whether they entered a certain section of the site. This problem is important, because it does not allow us to get complete tracking results in that area.
    • The platform does not do social media marketing extensively enough to let us create dynamic evaluations on the results of interactions that are obtained within social networks, which creates a huge margin of error in our analytical results messages, and so we have stopped applying social marketing.
    Incentivized
    Read full review
    Likelihood to Renew
    Adobe
    Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years. That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew. Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
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    Usability
    Adobe
    Thanks to this tool we are taking more internal control of the creation and deployment of campaigns with less dependency on an ESP. We can pre-program marketing publications, being able to concentrate on the target audience. It helps me manage email campaigns with real-time tracking.
    Read full review
    Reliability and Availability
    Adobe
    Aside from frequent error prompts, the program is quite dependable
    Read full review
    Support Rating
    Adobe
    Although there is a lot of material available on the internet to answer questions, I still feel a lack of commitment and delay in the responses of the support, but as a whole, it leaves nothing to be desired. I believe that, in the great majority, companies sin in the desired support, but we cannot generalize. But this one, in particular, has a wide range of specialists and well-qualified management, but I believe that it is not so bad.
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    Alternatives Considered
    Adobe
    As we tried to centralise the marketing automation platform within the enterprise, Adobe Campaign can plug into several instances of Salesforce.com for lead management queues. All other marketing automation platforms can only plug into one instance of Salesforce.com. Adobe Campaign was also able to handle the complexity and challenges of our enterprise data which are a result of years of legacy, mergers and acquisitions and data aggregation.
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    Adobe
    Not everything was great at all times. It was handled accordingly, pricing was reasonable for what was purchased. It was the best value on the market at the time of purchase.
    Incentivized
    Read full review
    Return on Investment
    Adobe
    • Talking about profits can be subjective if you don't take into account the periodic variations between net and gross profit margins, but fortunately with Adobe Campaign, it is easy to notice these differences quickly.
    • Results have always seemed relative to us, as they vary greatly depending on how much is invested.
    Incentivized
    Read full review
    ScreenShots