TrustRadius
Neolane Review
https://www.trustradius.com/marketing-automationAdobe CampaignUnspecified7.9205101
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September 27, 2013

Neolane Review

Score 6 out of 101
Vetted Review
Verified User
Review Source

Software Version

On-Premise

Modules Used

  • Neolane Campaign

Overall Satisfaction

  • Easily link live offers and variable information.
  • Direct mail and e-mail are more closely intertwined.
  • UI/UX Interface is very poor; Drop-down menus do not function well, many buttons are unintuitive, lack of quick-save features, cluttered and disorganized menus.
  • When using for e-mail, error messages are extremely vague - it rarely gives enough information to troubleshoot without seeking professional help; loading images is an extremely tedious process; lack of multi-selection load; overall experience is very buggy.
  • No Mac accessibility.
  • Unstable functionality, constant crashes and prompts random error messages that rarely explain the issue.
  • Email development contains too much back-end involvement. Knowing how to write javascript should not be a procedure in the e-mail building process. Implementing simple variable functionality should be done with a click of a button, NOT by writing javascript code manually.
Has many UI flaws.
Neolane must update the UI/UX. It is very outdated.

Product Usage

10 - BrandMarketing, Customer Relations Marketing and Advertising.
  • E-mail development
  • E-mail deployment.
  • Variable content.

Evaluation and Selection

StrongMail (StrongView)

Implementation

Training

  • Online training
  • In-person training
  • Self-taught
No. Training is required due to the outdated UI/UX. On modern day programs, it is much easier to pick up a new software and start learning with minimal training. However, Neolane has to overcome much of its UI/UX capabilities in order to be used with more ease.

Support

Customer Service has been very helpful.

Usability

Too many UI flaws

Reliability

Aside from frequent error prompts, the program is quite dependable

Integration

  • Our offers and rewards program.