Neolane Review
September 27, 2013

Neolane Review

Gibum Kang | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Software Version


Modules Used

  • Neolane Campaign

Overall Satisfaction

  • Easily link live offers and variable information.
  • Direct mail and e-mail are more closely intertwined.
  • UI/UX Interface is very poor; Drop-down menus do not function well, many buttons are unintuitive, lack of quick-save features, cluttered and disorganized menus.
  • When using for e-mail, error messages are extremely vague - it rarely gives enough information to troubleshoot without seeking professional help; loading images is an extremely tedious process; lack of multi-selection load; overall experience is very buggy.
  • No Mac accessibility.
  • Unstable functionality, constant crashes and prompts random error messages that rarely explain the issue.
  • Email development contains too much back-end involvement. Knowing how to write javascript should not be a procedure in the e-mail building process. Implementing simple variable functionality should be done with a click of a button, NOT by writing javascript code manually.
Has many UI flaws.
Neolane must update the UI/UX. It is very outdated.

Product Usage

10 - BrandMarketing, Customer Relations Marketing and Advertising.
  • E-mail development
  • E-mail deployment.
  • Variable content.

Evaluation and Selection

StrongMail (StrongView)



  • Online training
  • In-person training
  • Self-taught
No. Training is required due to the outdated UI/UX. On modern day programs, it is much easier to pick up a new software and start learning with minimal training. However, Neolane has to overcome much of its UI/UX capabilities in order to be used with more ease.


Customer Service has been very helpful.


Too many UI flaws


Aside from frequent error prompts, the program is quite dependable


  • Our offers and rewards program.