Neolane Review
September 27, 2013
Neolane Review
Score 6 out of 10
Vetted Review
Verified User
Software Version
On-Premise
Modules Used
- Neolane Campaign
Overall Satisfaction
Pros
- Easily link live offers and variable information.
- Direct mail and e-mail are more closely intertwined.
Cons
- UI/UX Interface is very poor; Drop-down menus do not function well, many buttons are unintuitive, lack of quick-save features, cluttered and disorganized menus.
- When using for e-mail, error messages are extremely vague - it rarely gives enough information to troubleshoot without seeking professional help; loading images is an extremely tedious process; lack of multi-selection load; overall experience is very buggy.
- No Mac accessibility.
- Unstable functionality, constant crashes and prompts random error messages that rarely explain the issue.
- Email development contains too much back-end involvement. Knowing how to write javascript should not be a procedure in the e-mail building process. Implementing simple variable functionality should be done with a click of a button, NOT by writing javascript code manually.
- Not sure.
Product Usage
10 - BrandMarketing, Customer Relations Marketing and Advertising.
- E-mail development
- E-mail deployment.
- Variable content.
Evaluation and Selection
StrongMail (StrongView)
Implementation
- Vendor implemented
- Implemented in-house
Training
- Online training
- In-person training
- Self-taught
No. Training is required due to the outdated UI/UX. On modern day programs, it is much easier to pick up a new software and start learning with minimal training. However, Neolane has to overcome much of its UI/UX capabilities in order to be used with more ease.
Support
Usability
Reliability
Integration
- Our offers and rewards program.
Comments
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