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Adobe Customer Journey Analytics B2B Edition vs. OpenText Core Experience Insights

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Customer Journey Analytics B2B Edition
Score 0.0 out of 10
N/A
Launched in June of 2025, Adobe Customer Journey Analytics B2B Edition gives marketing sales teams actionable insights that let them optimize customer experiences, expand the sales pipeline, and drive strategic growth across the buyer’s journey.N/A
OpenText Core Experience Insights
Score 6.8 out of 10
N/A
OpenText Core Experience Insights orchestrates customer communication events across all touchpoints to establish great marketing moments across the entire customer lifecycle. Aggregating multiple data sources, Core Experience Insights captures event data for analysis and reporting, tracks customer events and adds analytics and visualization for better customer experiences. The vendor states that with Core Experience Insights, marketers can better manage the customer journey from engagement…N/A
Pricing
Adobe Customer Journey Analytics B2B EditionOpenText Core Experience Insights
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adobe Customer Journey Analytics B2B EditionOpenText Core Experience Insights
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsContact Adobe for pricing information.—
More Pricing Information
Community Pulse
Adobe Customer Journey Analytics B2B EditionOpenText Core Experience Insights
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User Ratings
Adobe Customer Journey Analytics B2B EditionOpenText Core Experience Insights
Likelihood to Recommend
-
(0 ratings)
6.6
(5 ratings)
User Testimonials
Adobe Customer Journey Analytics B2B EditionOpenText Core Experience Insights
Likelihood to Recommend
Adobe
No answers on this topic
OpenText
OpenText Core Experience Insights is one of the best products to visualize data coming across your application landscape. The visualization tool is very powerful and well designed. Delivering an email campaign is also very easy as well as monitoring it.
Verified User
Anonymous
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Pros
Adobe
No answers on this topic
OpenText
  • Helps to determine our lead scoring
  • Captures analytics accurately from multiple channels
  • Helps us to visualize at what point leads will turn into sales
Verified User
Anonymous
Read full review
Cons
Adobe
No answers on this topic
OpenText
  • While doing a custom drilldown to show data by regions, results are displayed in clunky graphs with no good appeal.
Russell Pabon | TrustRadius Reviewer
Russell Pabon
Digital Marketing Manager
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Alternatives Considered
Adobe
No answers on this topic
OpenText
OpenText Core Experience Insights stacks up against other vendors by providing Enhanced opportunities and Policy compliance reports Skills feedback Defect reporting and TNI Agent performance reporting Overall compliance and governance Continuous improvement End-to-end account study Customer complaint analysis Upstream process feedback Business non-value add analysis Vital business insights Transformation opportunities
Verified User
Anonymous
Read full review
Return on Investment
Adobe
No answers on this topic
OpenText
  • No changes till now, as we do not have used it long enough
Verified User
Anonymous
Read full review
ScreenShots

Adobe Customer Journey Analytics B2B Edition Screenshots

Screenshot of Account Based Marketing Engagement using the Journey Canvas feature. Effective Account Based Marketing requires a deep understanding of the buying journey at the account level to determine the most impactful marketing activities to drive deal closer. Identify which experiences - both online and offline - are most impactful in driving closed opportunities. Journey canvas maps every interaction across accounts, buying groups, opportunities, campaigns and channels for clarity on what's working and what isn't. The Journey Canvas feature in CJA B2B Edition lets users see a detailed path for a specific high value account or buying group, including all known online and offline interactions. And users can contextualize key events, such as an MQL trigger and an Opportunity creation. Plus, Sales Development Reps can see the interaction history for specific accounts before outreach, allowing for highly relevant conversations.Screenshot of Cohort Segmentation. This identifies key groups of buyers to publish to CDP for activation in paid media, personalization or email orchestration. Cohort tables lets users group B2B entities - Accounts, Opportunities, Buying Groups - based on a shared starting point and track their progress across pipeline stages over time. By analyzing behavior patterns of buying groups, marketing and sales teams can understand the time to reach key milestones in the buying journey and determine which marketing efforts lead to faster pipeline progression.Screenshot of In-Person Events. The impact of in-person event attendance can be optimized by reporting on engaged accounts and viewing activity across multiple in-person events. Flow lets you visualize the paths accounts and buying groups take between key interactions or stages over time. Understanding what behaviors led to a key milestone, such as registering for an in-person event or flagging a lead as an MQL, helps both marketing and sales teams understand the most influential experiences that lead to conversion. For in-person events, the steps leading up to registration may include previous in-person event attendance, as well as digital experiences such as downloading white papers and case studies.Screenshot of Sales Stage Progression. The fallout report in CJA B2B Edition gives you sales funnel insights by letting you visualize conversion and drop off rates between predefined steps in a sequential journey. The fallout report can answer key questions around which steps in the sales stages caused the most drop off towards deal close.