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Adobe Customer Journey Analytics B2B Edition vs. OpenText Core Experience Insights

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Adobe Customer Journey Analytics B2B Edition

1 Reviews and Ratings

OpenText Core Experience Insights

7 Reviews and Ratings

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Adobe Customer Journey Analytics B2B Edition

    Score8 out of 10
    		N/ALaunched in June of 2025, Adobe Customer Journey Analytics B2B Edition gives marketing sales teams actionable insights that let them optimize customer experiences, expand the sales pipeline, and drive strategic growth across the buyer’s journey.N/A

    OpenText Core Experience Insights

    Score6.8 out of 10
    		N/AOpenText Core Experience Insights orchestrates customer communication events across all touchpoints to establish great marketing moments across the entire customer lifecycle. Aggregating multiple data sources, Core Experience Insights captures event data for analysis and reporting, tracks customer events and adds analytics and visualization for better customer experiences. The vendor states that with Core Experience Insights, marketers can better manage the customer journey from engagement…N/A
    Pricing
    Adobe Customer Journey Analytics B2B EditionOpenText Core Experience Insights
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Adobe Customer Journey Analytics B2B EditionOpenText Core Experience Insights
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsContact Adobe for pricing information.—
    More Pricing Information
    Community Pulse
    Adobe Customer Journey Analytics B2B EditionOpenText Core Experience Insights
    Considered Both Products
    Adobe
    No answer on this topic
    OpenText
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    60%
    Would buy again
    3 Answers
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    5 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    80%
    Implementation went as expected
    4 Answers
    User Ratings
    Adobe Customer Journey Analytics B2B EditionOpenText Core Experience Insights
    Likelihood to Recommend
    -
    (0 ratings)
    6.6
    (5 ratings)
    User Testimonials
    Adobe Customer Journey Analytics B2B EditionOpenText Core Experience Insights
    Likelihood to Recommend
    Adobe
    No answers on this topic
    OpenText
    OpenText Core Experience Insights is one of the best products to visualize data coming across your application landscape. The visualization tool is very powerful and well designed. Delivering an email campaign is also very easy as well as monitoring it.
    Incentivized
    Verified User
    Read full review
    Pros
    Adobe
    No answers on this topic
    OpenText
    • Helps to determine our lead scoring
    • Captures analytics accurately from multiple channels
    • Helps us to visualize at what point leads will turn into sales
    Incentivized
    Verified User
    Read full review
    Cons
    Adobe
    No answers on this topic
    OpenText
    • While doing a custom drilldown to show data by regions, results are displayed in clunky graphs with no good appeal.
    Incentivized
    Russell Pabon
    Digital Marketing Manager
    Read full review
    Alternatives Considered
    Adobe
    No answers on this topic
    OpenText
    OpenText Core Experience Insights stacks up against other vendors by providing Enhanced opportunities and Policy compliance reports Skills feedback Defect reporting and TNI Agent performance reporting Overall compliance and governance Continuous improvement End-to-end account study Customer complaint analysis Upstream process feedback Business non-value add analysis Vital business insights Transformation opportunities
    Incentivized
    Verified User
    Read full review
    Return on Investment
    Adobe
    No answers on this topic
    OpenText
    • No changes till now, as we do not have used it long enough
    Incentivized
    Verified User
    Read full review
    ScreenShots

    Adobe Customer Journey Analytics B2B Edition Screenshots

    Screenshot of Account Based Marketing Engagement using the Journey Canvas feature. Effective Account Based Marketing requires a deep understanding of the buying journey at the account level to determine the most impactful marketing activities to drive deal closer. Identify which experiences - both online and offline - are most impactful in driving closed opportunities. Journey canvas maps every interaction across accounts, buying groups, opportunities, campaigns and channels for clarity on what's working and what isn't. The Journey Canvas feature in CJA B2B Edition lets users see a detailed path for a specific high value account or buying group, including all known online and offline interactions. And users can contextualize key events, such as an MQL trigger and an Opportunity creation. Plus, Sales Development Reps can see the interaction history for specific accounts before outreach, allowing for highly relevant conversations.Screenshot of Cohort Segmentation. This identifies key groups of buyers to publish to CDP for activation in paid media, personalization or email orchestration. Cohort tables lets users group B2B entities - Accounts, Opportunities, Buying Groups - based on a shared starting point and track their progress across pipeline stages over time. By analyzing behavior patterns of buying groups, marketing and sales teams can understand the time to reach key milestones in the buying journey and determine which marketing efforts lead to faster pipeline progression.Screenshot of In-Person Events. The impact of in-person event attendance can be optimized by reporting on engaged accounts and viewing activity across multiple in-person events. Flow lets you visualize the paths accounts and buying groups take between key interactions or stages over time. Understanding what behaviors led to a key milestone, such as registering for an in-person event or flagging a lead as an MQL, helps both marketing and sales teams understand the most influential experiences that lead to conversion. For in-person events, the steps leading up to registration may include previous in-person event attendance, as well as digital experiences such as downloading white papers and case studies.Screenshot of Sales Stage Progression. The fallout report in CJA B2B Edition gives you sales funnel insights by letting you visualize conversion and drop off rates between predefined steps in a sequential journey. The fallout report can answer key questions around which steps in the sales stages caused the most drop off towards deal close.