Adobe Experience Platform vs. AWS Lambda

The Adobe Experience Platform is well suited for companies that are maturing or have matured in their digital offerings and are looking for very sophisticated tools to elevate to the next level. It's also for well resourced teams, both financially and head count to take advantage of the deep functionality and integrations.

Incentivized

Lambda excels at event-driven, short-lived tasks, such as processing files or building simple APIs. However, it's less ideal for long-running, computationally intensive, or applications that rely on carrying the state between jobs. Cold starts and constant load can easily balloon the costs.

Incentivized

• Host online/offline data with common IDs
• Ease of profile activation to destinations
• Flexibility around how many sources and destinations can be used to move data

Incentivized

• No provisioning required - we don't have to pay anything upfront
• Serverless deployment - it gets executed only when request comes and we pay only for the time the request is getting executed
• Integrates well with AWS CloudWatch triggers so it is easy to setup scheduled tasks like cron jobs

Incentivized

• the slowness of the website sometimes
• the structure

Incentivized

• Developing test cases for Lambda functions can be difficult. For functions that require some sort of input it can be tough to develop the proper payload and event for a test.
• For the uninitiated, deploying functions with Infrastructure as Code tools can be a challenging undertaking.
• Logging the output of a function feels disjointed from running the function in the console. A tighter integration with operational logging would be appreciated, perhaps being able to view function logs from the Lambda console instead of having to navigate over to CloudWatch.
• Sometimes its difficult to determine the correct permissions needed for Lambda execution from other AWS services.

Incentivized

It is useful when executed properly

Incentivized

Overall I really like the Adobe Experience Cloud after a couple years of figuring out various tools. They are extremely powerful. The time commitment to learn them is high since it's not a tool you can easily begin using without much training.

Incentivized

I give it a seven is usability because it's AWS. Their UI's are always clunkier than the competition and their documentation is rather cumbersome. There's SO MUCH to dig through and it's a gamble if you actually end up finding the corresponding info if it will actually help. Like I said before, going to google with a specific problem is likely a better route because AWS is quite ubiquitous and chances are you're not the first to encounter the problem. That being said, using SAM (Serverless application model) and it's SAM Local environment makes running local instances of your Lambdas in dev environments painless and quite fun. Using Nodejs + Lambda + SAM Local + VS Code debugger = AWESOME.

Incentivized

Adobe has support at all levels and for each product but beyond tool questions you'll often be told they can help but it requires some paid consulting hours. So you either hire Adobe consultants or find 3rd part consultants who know their products well.

Incentivized

Amazon consistently provides comprehensive and easy-to-parse documentation of all AWS features and services. Most development team members find what they need with a quick internet search of the AWS documentation available online. If you need advanced support, though, you might need to engage an AWS engineer, and that could be an unexpected (or unwelcome) expense.

Incentivized

We are more integrated with other Adobe products and so it was an easy decision

Incentivized

AWS Lambda is good for short running functions, and ideally in response to events within AWS. Google App Engine is a more robust environment which can have complex code running for long periods of time, and across more than one instance of hardware. Google App Engine allows for both front-end and back-end infrastructure, while AWS Lambda is only for small back-end functions

Incentivized

• More leads from profile activations and lookalike audiences
• Better understanding of our data with CJA
• Better journey orchestration using AJO
• Higher conversions and sales due to better understanding of customer pain points

Incentivized

• Positive - Only paying for when code is run, unlike virtual machines where you pay always regardless of processing power usage.
• Positive - Scalability and accommodating larger amounts of demand is much cheaper. Instead of scaling up virtual machines and increasing the prices you pay for that, you are just increasing the number of times your lambda function is run.
• Negative - Debugging/troubleshooting, and developing for lambda functions take a bit more time to get used to, and migrating code from virtual machines and normal processes to Lambda functions can take a bit of time.

Incentivized