The Adobe Experience Platform is a platform-as-a-service (PaaS) serving as the foundation of the Adobe Experience Cloud, and is provided as a customer experience management platform with real-time customer profiles, continuous intelligence, and an open and extensible architecture that enables delivering personalized experiences at scale.
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Google App Engine
Score 8.4 out of 10
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Google App Engine is Google Cloud's platform-as-a-service offering. It features pay-per-use pricing and support for a broad array of programming languages.
The Adobe Experience Platform is well suited for companies that are maturing or have matured in their digital offerings and are looking for very sophisticated tools to elevate to the next level. It's also for well resourced teams, both financially and head count to take advantage of the deep functionality and integrations.
App Engine is such a good resource for our team both internally and externally. You have complete control over your app, how it runs, when it runs, and more while Google handles the back-end, scaling, orchestration, and so on. If you are serving a tool, system, or web page, it's perfect. If you are serving something back-end, like an automation or ETL workflow, you should be a little considerate or careful with how you are structuring that job. For instance, the Standard environment in Google App Engine will present you with a resource limit for your server calls. If your operations are known to take longer than, say, 10 minutes or so, you may be better off moving to the Flexible environment (which may be a little more expensive but certainly a little more powerful and a little less limited) or even moving that workflow to something like Google Compute Engine or another managed service.
There is a slight learning curve to getting used to code on Google App Engine.
Google Cloud Datastore is Google's NoSQL database in the cloud that your applications can use. NoSQL databases, by design, cannot give handle complex queries on the data. This means that sometimes you need to think carefully about your data structures - so that you can get the results you need in your code.
Setting up billing is a little annoying. It does not seem to save billing information to your account so you can re-use the same information across different Cloud projects. Each project requires you to re-enter all your billing information (if required)
App Engine is a solid choice for deployments to Google Cloud Platform that do not want to move entirely to a Kubernetes-based container architecture using a different Google product. For rapid prototyping of new applications and fairly straightforward web application deployments, we'll continue to leverage the capabilities that App Engine affords us.
Overall I really like the Adobe Experience Cloud after a couple years of figuring out various tools. They are extremely powerful. The time commitment to learn them is high since it's not a tool you can easily begin using without much training.
Google App Engine is very intuitive. It has the common programming language most would use. Google is a dependable name and I have not had issues with their servers being down....ever. You can safely use their service and store your data on their servers without worrying about downtime or loss of data.
Adobe has support at all levels and for each product but beyond tool questions you'll often be told they can help but it requires some paid consulting hours. So you either hire Adobe consultants or find 3rd part consultants who know their products well.
Good amount of documentation available for Google App Engine and in general there is large developer community around Google App Engine and other products it interacts with. Lastly, Google support is great in general. No issues so far with them.
In most cases we have found Adobe products to be harder to use but offer a lot more capabilities. In some cases Adobe products are missing key, basic functions. Adobe does offer a more holistic toolset rather than buying pieces of the puzzle and having to integrate on your own but that results in paying for a higher price tag.
We were on another much smaller cloud provider and decided to make the switch for several reasons - stability, breadth of services, and security. In reviewing options, GCP provided the best mixtures of meeting our needs while also balancing the overall cost of the service as compared to the other major players in Azure and AWS.
Effective integration to other java based frameworks.
Time to market is very quick. Build, test, deploy and use.
The GAE Whitelist for java is an important resource to know what works and what does not. So use it. It would also be nice for Google to expand on items that are allowed on GAE platform.
