Adobe Experience Platform vs. Heroku Platform

I think AEP is ahead of its competitors when it comes to hosting customer data for various use cases. It’s seamless integration with other Adobe products like AJO or CJA make it a very compelling overall package.

It may not be very applicable for smaller or medium sized businesses. There could be an opportunity for Adobe to bring in a trimmed down version for such customers.

Incentivized

Heroku is very well-suited to early stage and/or rapidly changing projects. It is great for getting moving quickly or changing direction quickly. In scenarios where there is already scale or well-defined requirements, it may be preferable to set things up directly on AWS or another cloud provider to avoid the additional costs of Heroku as the middleman.

Incentivized

• Host online/offline data with common IDs
• Ease of profile activation to destinations
• Flexibility around how many sources and destinations can be used to move data

Incentivized

• Amazingly clear and straightforward documentation (versus the quagmire of AWS docs).
• Deploy your entire site in one command.
• Setting up asynchronous job processing for long running operations (e.g. sending emails, making external API calls).
• A wonderful portfolio of tightly-integrated add-ons in their marketplace.

Incentivized

• You need to be well trained and resourced to use the product
• Features and integration work but often times you need to pay Adobe consultants for help
• Not transparent in their pricing per customer

Incentivized

• Could be less expensive, although you get what you pay for
• Sleeping apps can be an annoyance: Heroku automatically puts your apps in sleep mode and they have to spin back up after periods of inactivity. Much of this can be solved but it requires working around the built-in functionality. I understand why they do it but it's an area that could be improved.
• Restrictions to server access means you can't customize as much as you could if you owned the server. But again, this is also a benefit because it's about convention over configuration. So you can't configure as much, but then, you typically don't have to.

Incentivized

It is useful when executed properly

Incentivized

Heroku is a critical and core part of our infrastructure that is serving our customers well. We are very satisfied with the cost of our solution. While it would be difficult to move away from Heroku, we have no plans to do so. We have had no major issues with it and it is a pleasure to use. Other products on the market might offer comparable functionality, but until we expose a need that Heroku cannot satisfy, we'll stay the course.

Incentivized

AEP works very well with the entire Adobe suite of products and services making it a must-have product from a marketing standpoint. The fact that you are able to understand the customer and have a better impact with the customer journey is really helpful. We have also used AEP data to cross sell products to our customers through email campaigns/ offers m/ advertising etc but to have all this data stored in a single place makes it very convenient.

Incentivized

Deploying apps, scaling , managing environment is very simple. Clean interface for logs, metrics and app settings. Deployment is fast. Don't need deep knowledege of devops or cloud. Buildpacks, pipelines, and review apps makes work easier. Detailed guides help solve common problems fast.


Pricing is higher at scale. Autoscaling options are limited.

Incentivized

Heroku availability correlates pretty strongly to AWS US EAST availability. We had a couple of times where there was a Heroku-specific issue but not for the last 7-8 months.

The only issue that I ever have is that about 1 out of 20 deployments (git push) will hang and need to be cancelled and done again.

Adobe has support at all levels and for each product but beyond tool questions you'll often be told they can help but it requires some paid consulting hours. So you either hire Adobe consultants or find 3rd part consultants who know their products well.

Incentivized

I've used it for many years without facing any major problem. It's not hard at all to get used to it, it's documentation is outstanding and simple. We are close to 2020 and I don't think most of the existing companies or startups should still face old problems such as wasting time deploying code and calculate computing resources.

Incentivized

Be ready to pay a bit more than expected in the beginning if you're migrating from a big server. The application is probably not ready for the change and you have to keep improving it with time.

It's also important to consider that you can't save anything to the disc as it will be lost when your application restarts, so you have to think about using something like S3.

Incentivized

In most cases we have found Adobe products to be harder to use but offer a lot more capabilities. In some cases Adobe products are missing key, basic functions. Adobe does offer a more holistic toolset rather than buying pieces of the puzzle and having to integrate on your own but that results in paying for a higher price tag.

Incentivized

Heroku has advantages over Docker, Google App Engine and AWS products, but it depends largely on your use case. If you are already in AWS, it's probably in your best interest to stay with AWS products. However, other "Cloud Formation/Orchestration" products like Docker are typically lacking the ease-of-use factor that allows you to get up and running with Heroku quickly.

Incentivized

• The platform has allowed us to mature into digital spaces we couldn't otherwise have experienced
• Contract pricing went up yearly on some products by 200%
• We were able to consolidate email tools to save on yearly contract expenses

Incentivized

• It has been critical in seamlessly operating our platform with runs all of our programs.
• It has been impressive with its ability to scale quickly which results in the growth of our work.
• It allows for tracking of different features which allows for quick problem solving which saves us time.