Adobe Experience Platform vs. IBM Cloud Foundry

The Adobe Experience Platform is well suited for companies that are maturing or have matured in their digital offerings and are looking for very sophisticated tools to elevate to the next level. It's also for well resourced teams, both financially and head count to take advantage of the deep functionality and integrations.

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As it is an open-source platform as a service, it is very easy to operate, scale, and deploy regardless of what programming language and framework it's written in. However, it could be improved in terms of scalability. There should be proper documentation for easier and clearer understanding to make the process smooth.

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• Host online/offline data with common IDs
• Ease of profile activation to destinations
• Flexibility around how many sources and destinations can be used to move data

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• Simplicity - the command line tool provided can get you up and running within minutes.
• Resourceful - IBM Cloud Foundry is built on top of the open source Cloud Foundry technology, so any resources you find online about Cloud Foundry generally can be applied.
• Feature rich - provides all the necessary features for a cloud based platform, such as auto-scaling, 0 downtime deployment.

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• the slowness of the website sometimes
• the structure

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• Need: VISUALIZATION CAPABILITIES! Particularly with the Conversation Service.
• Need: Annotation capabilities for dialog nodes in Conversation Service.
• Need: Search/querying capabilities in Conversation Service
• Need: Clearer documentation of the S2T service. I had to use a third party website for an understanding of how to use this.

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It is useful when executed properly

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Overall I really like the Adobe Experience Cloud after a couple years of figuring out various tools. They are extremely powerful. The time commitment to learn them is high since it's not a tool you can easily begin using without much training.

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Adobe has support at all levels and for each product but beyond tool questions you'll often be told they can help but it requires some paid consulting hours. So you either hire Adobe consultants or find 3rd part consultants who know their products well.

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We are more integrated with other Adobe products and so it was an easy decision

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CF is what we initially went with to establish a development pipeline and start our cloud journey, now we are expanding this and although we are now pulling in many other tools and functions around CF, it is not being replaced. It stands out as having a key place working ‘with’ git, Kubernetes, IBM cloud etc, not against or segregated from it.

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• More leads from profile activations and lookalike audiences
• Better understanding of our data with CJA
• Better journey orchestration using AJO
• Higher conversions and sales due to better understanding of customer pain points

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• IBM Bluemix is mainly a foundation enabler at this stage, although our business plan does look promising.
• The low cost of development on Bluemix for a start-up like us is so helpful......we had no spare cash for this project besides what we could save or borrow at first, and that wasn't much. We are still trying to attract venture capital to cover the main Cordova Coding effort plus the launch "Cash Burn".
• Features like push notifications, mobile-back end, and world-beating security help us to sell our SaaS products/services.
• The pure (usually!) functionality of IBM products and services is very rewarding to work with.They are so insightful and thoughtful, to say naught of clever!

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