Adobe Experience Platform vs. IBM Cloud Foundry

I think AEP is ahead of its competitors when it comes to hosting customer data for various use cases. It’s seamless integration with other Adobe products like AJO or CJA make it a very compelling overall package.

It may not be very applicable for smaller or medium sized businesses. There could be an opportunity for Adobe to bring in a trimmed down version for such customers.

Incentivized

IBM Cloud Foundry is a solid service from the IBM Cloud platform. It is easy to learn, and does not usually require you to make drastic changes to your existing applications. It is especially good for new applications that are cloud native, or micro-services, that can be easily updated and deployed. With its blue/green deployment, you can achieve 0 downtime for your customers.

Incentivized

• Host online/offline data with common IDs
• Ease of profile activation to destinations
• Flexibility around how many sources and destinations can be used to move data

Incentivized

• Intuitive user interface makes it easy for anyone to use, regardless of their professional background.
• A lot of the services integrate well with external platforms, APIs, and programs, not just IBM services. A lot of the competitors in this space lack this ability.
• Maybe it is just our contract in particular, but support and help is always made available.

Incentivized

• You need to be well trained and resourced to use the product
• Features and integration work but often times you need to pay Adobe consultants for help
• Not transparent in their pricing per customer

Incentivized

• Sometimes the API Connect GUIs don't cleanly disengage after attaching models or updating schema and it is hard to know what has been written successfully and which (if any) models or tables were missed. I shouldn't have to manually check through a list of 377 models to find the ones in and out of a list on either models, folder or database tables. Printing a summary even in logs which did a "diff" sort of thing between 'task-set' and 'task-completed' (referring to attaching models or updating schema as tasks here as 'tasks').
• Provide access to Postgres Database in Sydney datacentre for Australia.
• Clearer documentation around setting up a secure (referring to SSL and certificate setup here) server on eg, chubby1.au-sydney.mybluemix.net.
• Allow a ramp in pricing onto the Blockchains. We will not be able to afford it until quite a few years into production, even if we launch successfully.

Incentivized

It is useful when executed properly

Incentivized

AEP works very well with the entire Adobe suite of products and services making it a must-have product from a marketing standpoint. The fact that you are able to understand the customer and have a better impact with the customer journey is really helpful. We have also used AEP data to cross sell products to our customers through email campaigns/ offers m/ advertising etc but to have all this data stored in a single place makes it very convenient.

Incentivized

Adobe has support at all levels and for each product but beyond tool questions you'll often be told they can help but it requires some paid consulting hours. So you either hire Adobe consultants or find 3rd part consultants who know their products well.

Incentivized

In most cases we have found Adobe products to be harder to use but offer a lot more capabilities. In some cases Adobe products are missing key, basic functions. Adobe does offer a more holistic toolset rather than buying pieces of the puzzle and having to integrate on your own but that results in paying for a higher price tag.

Incentivized

IBM Cloud Foundry is our first choice industry-standard platform as a service (PaaS) which has always provided us with quicker, simpler, and more consistent ways for the deployment of the cloud-native applications which in result saved us lots of time and money.

Incentivized

• The platform has allowed us to mature into digital spaces we couldn't otherwise have experienced
• Contract pricing went up yearly on some products by 200%
• We were able to consolidate email tools to save on yearly contract expenses

Incentivized

• This was the founding solution used to allow us to move in to and test out a cloud pipeline. This is what paved the way for a full production cloud solution to be possible.
• Having Cloud Foundry at the base of our development and sandpit environment, segregated away from our standard on premise solution has moved away red tape and ensured an agile way forward.

Incentivized