Adobe Creative Cloud Express (formerly Adobe Spark) is a task-based, web and mobile product used to create and share rich multimedia content – from social media posts and stories to invitations to marketing materials like logos, flyers and banners.
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Brandfolder
Score 7.3 out of 10
N/A
Brandfolder, from Smartsheet since the 2020 acquisition, supports brands' content and creative assets with adigital asset management software that helps organize, control, create, distribute and measure creative assets across hundreds of formats including 8K video, documents, images and 3D.
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Pricing
Adobe Express
Brandfolder
Editions & Modules
Free
$0.00
Premium
$9.99 / $99.99
per month
Teams
$9.99
per month per user
No answers on this topic
Offerings
Pricing Offerings
Adobe Express
Brandfolder
Free Trial
Yes
No
Free/Freemium Version
Yes
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
Contact Adobe directly for Enterprise pricing plan details.
Every team I work with gets the Express welcome and walkthrough and becomes a permanent Adobe Express user. I have my own workflow when creating content for social, and it is great when others I am working with can hop on and follow the same workflow. We can collaborate on projects, schedule posts, and manage brand assets easily from our own devices. As long as we have access to the same files, we can build campaigns faster and more easily, onboard new designers, and scale our impact on social media.
It is so well suited for a cloud based DAM. It's loads so fast, works well in every browser. With remote work now it is so easily for our team to upload, organize, share, and view analytics on our assets. The best feature is the templating system which allows your designers to take what they design in Adobe Indesign and denote which areas are editable and it keeps the formatting, style, and fonts to the end user. The only other options on the market would require the designer to rebuild the design on a separate platform like Canvas. I wish the platform did more to help with handling videos. It doesn't display the runtime on a video, the specs, or play captions inline with the video. I also wish it would do media pushing to social media platforms.
I have used Adobe Express to help maintain my creative catalogs and files, brand management by saving my color scheme palettes, to have full access to its free assets and huge template library.
The main business issue is brand consistency and accessibility, and Adobe Express helps greatly with both of those by providing an option to create brand libraries for various projects, and it has a huge Adobe font catalog to accommodate basically every brand and project scope.
I like how I am able to create a project folder for storing various iterations of a graphic or logo, and being able to view thumbnails of each iteration below the current graphic that I am working on. Plus, it also allows for easy thumbnail rearrangement for exporting selected images in the order of my choice. And it has many editing tools such as a generative AI tool using prompts to help create original art, and both the Effects and Animation tools have many options for colorations and animations. Plus other awesome and easy to use tools such as the Quick Action tool that easily removes backgrounds, and other tools like the Resizing, Quick Replace, Translate, Bulk Create.
Another feature of Adobe Express that I like is its ability for video creation and editing which is available via a mobile device or desktop computer. The footage editing process is very easy and allows for only one track for both video and audio.
Adobe Express allows for the project assets to be either imported via ones on file systems or straight from the Adobe Royalty-Free assets which includes; videos, audio/music, graphics, photos and even a voice overs capability using a "Text-to-Voice" option. And after the video has been created Adobe offers its very easy "Download" option, where you can select what file type that you want the project to export as.
If you have a large collection of images, like we do, and you go 2 or 3 pages deep and select an image, then close the image, the collection snaps back to page 1. It's pretty frustrating.
I foresee Adobe Express becoming the "go-to" platform for everyone except professional, high-level designers. It is a relatively easy-to-use tool that allows users to create a wide variety of visuals quickly. Because it is a template-driven tool, the in-house design team has the ability to make brand kit available to keep visuals on point
The user interface is pretty straightforward to use. It has easy to navigate navigations, and the canvas UX is also pretty good. One thing i would like to add it to use shortcuts to add elements on canvas. Like if I am on canvas and I press 'T' on my keyboard the text box should be added automatically
Overall, the Adobe Creative Cloud Express is worth a try and may be a good fit for many organizations and businesses. At a monthly rate, the cost is not prohibitive, but the tools are somewhat limited and not necessarily worthwhile when compared to standard applications and software that are often available free or through a package of services commonly found on workplace computers.
I think Adobe Express is a bit behind Canva, but as an Adobe Community Expert, I try to provide as much feedback as I can to help improve Adobe Express. ADobe Express does a better job than InShot and a few other apps, but isn't quite there against Canva, I'm sorry to say!
Brandfolder has the best UI/UX for the end user and the administrator. The UI/UX is modern and not just a recreation of a folder system like old OS file systems. Brandfolder is so visual based and loads so quickly that makes it easy for users to find their assets quickly. The templating is totally unique when compared to other options on the market. The tagging system, duplicate detection, collections, and stacking files into an asset makes the platform efficient to manage and use
Adobe Creative Cloud Express is included with an Adobe Creative Cloud account. Our company has a corporate team membership so it is nice to have a professional and powerful tool that anyone on our team can use for free. The pricing structure of giving the tool away for free will be fundamental to users utilizing the tool. Similar tools, such as Canva, cost significantly more but do not offer the same features
The professional services for Adobe Creative Cloud Express is top notch and should be highly commended. I am thoroughly impressed with how far Adobe has come. In the past, I had several issues with how something were handled, but in the past few years things have been better than ever and they get no complaints from me
