Adobe Express vs. Brandfolder

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Express
Score 8.8 out of 10
N/A
Adobe Creative Cloud Express (formerly Adobe Spark) is a task-based, web and mobile product used to create and share rich multimedia content – from social media posts and stories to invitations to marketing materials like logos, flyers and banners.
$0
Brandfolder
Score 7.9 out of 10
N/A
Brandfolder, from Smartsheet since the 2020 acquisition, supports brands' content and creative assets with adigital asset management software that helps organize, control, create, distribute and measure creative assets across hundreds of formats including 8K video, documents, images and 3D.N/A
Pricing
Adobe ExpressBrandfolder
Editions & Modules
Free
$0.00
Premium
$9.99 / $99.99
per month
Teams
$9.99
per month per user
No answers on this topic
Offerings
Pricing Offerings
Adobe ExpressBrandfolder
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsContact Adobe directly for Enterprise pricing plan details.
More Pricing Information
Community Pulse
Adobe ExpressBrandfolder
Features
Adobe ExpressBrandfolder
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Adobe Express
-
Ratings
Brandfolder
7.3
1 Ratings
2% above category average
Dashboards00 Ratings10.01 Ratings
Data exportability00 Ratings5.01 Ratings
Content analytics00 Ratings7.01 Ratings
DAM Features
Comparison of DAM Features features of Product A and Product B
Adobe Express
-
Ratings
Brandfolder
7.9
1 Ratings
4% below category average
Uploading assets00 Ratings7.01 Ratings
Downloading assets00 Ratings9.01 Ratings
Categories00 Ratings10.01 Ratings
Asset storage00 Ratings10.01 Ratings
Asset sharing00 Ratings10.01 Ratings
Asset search00 Ratings9.01 Ratings
Tagging system00 Ratings10.01 Ratings
Content editing00 Ratings6.01 Ratings
Embed codes00 Ratings8.01 Ratings
Metadata00 Ratings7.01 Ratings
Collections00 Ratings10.01 Ratings
User access00 Ratings7.01 Ratings
Workflow automations00 Ratings5.01 Ratings
Related asset discovery00 Ratings2.01 Ratings
Best Alternatives
Adobe ExpressBrandfolder
Small Businesses
Pexels
Pexels
Score 8.2 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Medium-sized Companies
Pexels
Pexels
Score 8.2 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Enterprises
Pexels
Pexels
Score 8.2 out of 10
MediaValet
MediaValet
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adobe ExpressBrandfolder
Likelihood to Recommend
8.8
(231 ratings)
9.0
(6 ratings)
Likelihood to Renew
9.5
(15 ratings)
-
(0 ratings)
Usability
8.2
(27 ratings)
-
(0 ratings)
Support Rating
4.6
(12 ratings)
-
(0 ratings)
Implementation Rating
4.1
(2 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
9.5
(6 ratings)
-
(0 ratings)
Professional Services
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
Adobe ExpressBrandfolder
Likelihood to Recommend
Adobe
Basically, I truly find that Adobe Express is pretty much great for all professional scenarios because it offers many creative options and comes with an extremely robust collection of assets (stock photos, videos, music, and graphics) all of which can be edited and enhanced within Adobe Express if needed. One project that it was quite helpful with utilizing was creating a logo for one of our clients. I was able to create the prototype and then offer several iterations of said logo to help the client quickly decide on its official branding. By having all of my assets neatly stored right on my Adobe Express project folder it was very easy for me to remain organized when creating various outputs.
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Smartsheet
It is so well suited for a cloud based DAM. It's loads so fast, works well in every browser. With remote work now it is so easily for our team to upload, organize, share, and view analytics on our assets. The best feature is the templating system which allows your designers to take what they design in Adobe Indesign and denote which areas are editable and it keeps the formatting, style, and fonts to the end user. The only other options on the market would require the designer to rebuild the design on a separate platform like Canvas. I wish the platform did more to help with handling videos. It doesn't display the runtime on a video, the specs, or play captions inline with the video. I also wish it would do media pushing to social media platforms.
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Pros
Adobe
  • Brand Kit: provides quick access to approved fonts, logos, colors, and other assets
  • Libraries: syncs will with other Adobe Tools
  • Animation: provides a decent collection of modifiable motions for objects in the design
  • Social Media-ready Layouts: being able to design graphics of multiple sizes/Layouts within the same document is a GOD-SEND
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Smartsheet
  • Documents such as contact lists and cooperative programs
  • Featured listings, agents, and maps are just a few examples of creative advertising concepts
  • Provides organization
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Cons
Adobe
  • It could have a search bar which searches through other Adobe products (esp for Stock images, videos, audio) from within Adobe Express.
  • It could make it so switching between Adobe products from within Adobe Express almost like a tab function is smooth.
  • It could partner with other companies to allow for company specific events in exchange for valuable products or programs.
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Smartsheet
  • If you have a large collection of images, like we do, and you go 2 or 3 pages deep and select an image, then close the image, the collection snaps back to page 1. It's pretty frustrating.
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Likelihood to Renew
Adobe
I foresee Adobe Express becoming the "go-to" platform for everyone except professional, high-level designers. It is a relatively easy-to-use tool that allows users to create a wide variety of visuals quickly. Because it is a template-driven tool, the in-house design team has the ability to make brand kit available to keep visuals on point
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Smartsheet
No answers on this topic
Usability
Adobe
The user interface is pretty straightforward to use. It has easy to navigate navigations, and the canvas UX is also pretty good. One thing i would like to add it to use shortcuts to add elements on canvas. Like if I am on canvas and I press 'T' on my keyboard the text box should be added automatically
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Smartsheet
No answers on this topic
Support Rating
Adobe
Overall, the Adobe Creative Cloud Express is worth a try and may be a good fit for many organizations and businesses. At a monthly rate, the cost is not prohibitive, but the tools are somewhat limited and not necessarily worthwhile when compared to standard applications and software that are often available free or through a package of services commonly found on workplace computers.
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Smartsheet
No answers on this topic
Alternatives Considered
Adobe
I think Adobe Express is a bit behind Canva, but as an Adobe Community Expert, I try to provide as much feedback as I can to help improve Adobe Express. ADobe Express does a better job than InShot and a few other apps, but isn't quite there against Canva, I'm sorry to say!
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Smartsheet
Brandfolder has the best UI/UX for the end user and the administrator. The UI/UX is modern and not just a recreation of a folder system like old OS file systems. Brandfolder is so visual based and loads so quickly that makes it easy for users to find their assets quickly. The templating is totally unique when compared to other options on the market. The tagging system, duplicate detection, collections, and stacking files into an asset makes the platform efficient to manage and use
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Contract Terms and Pricing Model
Adobe
Adobe Creative Cloud Express is included with an Adobe Creative Cloud account. Our company has a corporate team membership so it is nice to have a professional and powerful tool that anyone on our team can use for free. The pricing structure of giving the tool away for free will be fundamental to users utilizing the tool. Similar tools, such as Canva, cost significantly more but do not offer the same features
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Smartsheet
No answers on this topic
Professional Services
Adobe
The professional services for Adobe Creative Cloud Express is top notch and should be highly commended. I am thoroughly impressed with how far Adobe has come. In the past, I had several issues with how something were handled, but in the past few years things have been better than ever and they get no complaints from me
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Smartsheet
No answers on this topic
Return on Investment
Adobe
  • Positive: Time and working for a nonprofit with minimal staff this is essential.
  • Negative: There are certain features that I need to find in other Adobe products like layer masking.
  • Positive: It makes content creation less intimidating for our newer staff.
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Smartsheet
  • Cut down on time doubling time on assets
  • It took a long time to set up and train.
  • It is very expensive.
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ScreenShots

Adobe Express Screenshots

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