Adobe Express vs. Camtasia

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Express
Score 8.7 out of 10
N/A
The vendor states Adobe Spark allows users to create beautiful graphics, web pages, and video stories in minutes, offering free themes, fonts, and images, as well as editing. Imagery assembled or created can be presented through Spark Post, Spark Page, and Spark Video. Adobe Spark is available through a Creative Cloud subscription, free with the Starter Plan, or on a single product license via the Team or Individual plan.
$0
Camtasia
Score 8.9 out of 10
N/A
Some video solutions on the market are super-easy to use, but deliver lackluster results. Others deliver professional quality video, but the learning curve is extreme. Camtasia aims to enable anyone to quickly start creating pro-quality videos in minutes with no video experience needed. Camtasia can capture everything happening on the screen with just a few clicks, and offers drag-and-drop editing and visual effects features to transform screen recordings into polished software…
$299
one-time fee per user
Pricing
Adobe ExpressCamtasia
Editions & Modules
Free
$0.00
Premium
$9.99 / $99.99
Monthly / Annual, prepaid
Education
$212.99
one-time fee per user
Government & Non-Profit
$269
one-time fee per user
Business
$299.99
one-time fee per user
Offerings
Pricing Offerings
Adobe ExpressCamtasia
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details*Discounts available for purchases supporting a large volume of users.
More Pricing Information
Best Alternatives
Adobe ExpressCamtasia
Small Businesses
Descript
Descript
Score 8.8 out of 10
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Score 10.0 out of 10
Medium-sized Companies
iMovie
iMovie
Score 9.1 out of 10
Loom
Loom
Score 9.2 out of 10
Enterprises
Adobe Premiere Pro
Adobe Premiere Pro
Score 9.0 out of 10
Snagit
Snagit
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adobe ExpressCamtasia
Likelihood to Recommend
8.9
(29 ratings)
7.6
(73 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(3 ratings)
Usability
9.4
(10 ratings)
9.0
(6 ratings)
Support Rating
7.9
(10 ratings)
8.6
(14 ratings)
Contract Terms and Pricing Model
9.5
(6 ratings)
-
(0 ratings)
Professional Services
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
Adobe ExpressCamtasia
Likelihood to Recommend
Adobe
I would recommend Adobe CC Express, especially if the colleague were an established Adobe user. The interface is designed so that anyone familiar with Photoshop, Illustrator, InDesign, or any other Adobe software products, will be familiar. This is a product that competes with Canva, but it's great to have the simplicity of Canva with an interface that feels familiar from day one.
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TechSmith
Camtasia is so easy to use that I recommend it over Adobe Premiere, Captivate, Storyline, and other tools. The only problem is the price. Due to the fact that I purchased this for education purposes, and educational prices have gone up exponentially, it has been difficult even at $179 to upgrade, as an educator and the organization is not always willing to reimburse the purchase, it would have been more economical. It was less than $100 (Black Friday) when I bought our updated version in 2019. Camtasia profile accounts aren't the best setup, however. My profile account does not reflect when I was a user or show past invoices, and I wanted to see how long ago I was a user.
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Pros
Adobe
  • Out-of-the-box templates save a lot of time and effort for designers and new users.
  • Collaboration to share resources and monitor task status centrally.
  • Great design elements bring a wow factor to digital content.
  • Single design tool for all types of content design.
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TechSmith
  • Very intuitive controls. You don't need to be a pro at video editing
  • Seamless control of assets (separates video from still images)
  • Great library of annotations and gestures
  • Easy to integrate audio/video edits
  • Custom formats that suit my needs (web, mobile, tablets)
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Cons
Adobe
  • Adobe Creative Cloud Express's video possibilities could be improved - I'd really like to see more options for animating text. Animoto is a great example of this. But the video is already improving, so perhaps these options are coming!
  • Sometimes images don't download properly from the web app and I have to download using the phone app and then transfer to my desktop for scheduling.
  • It would be cool if there was an approve / feedback option, so you could request feedback from a team member without having to share a link and send a separate email.
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TechSmith
  • USB Microphones can sometimes cause a problem if they become accidentally unplugged during a recording session. This can corrupt some of the files that the Camtasia Recorder application uses to capture directly to .avi mode.
  • You'll sometimes get a message when you next try to record that .avi mode isn't available and the only way to fix this is by completely uninstalling and reinstalling Camtasia (with a reboot in the middle of these two actions).
  • This bug only manifested after Camtasia 8 was released, but still seems to cause an issue right up to and including Camtasia 2021.
  • I'd like to see more standard Annotation options. The existing ones are pretty good, but variety is a little lacking.
  • More 'Behaviours' would also be really welcome as these are a great feature and make Callouts a bit more interesting and lively. I've not seen any new Behaviours over the past few versions (since Camtasia 2018).
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Likelihood to Renew
Adobe
No answers on this topic
TechSmith
Each release of Camtasia has added just enough functionality to justify the upgrade to the new version. I like that Camtasia is not a subscription-based product as we have more flexibility and control over our spend on the product. We can also purchase support packages that include the next version when released.
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Usability
Adobe
The overall usability of the software was strong. The application, especially relative to other Adobe services like Photoshop that can demand a lot of knowledge and skill, was highly easy to use. At the same time, that also speaks to the somewhat limited amount of customization opportunities that allow content designers to truly create content that is dynamic, engaging, and different than the standard stuff that floods our vision every day.
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TechSmith
I haven't used another video recording and editing tools that is as comprehensive and straight-forward as Camtasia. Typically, if you want a user-friendly video editing tools for novice users, you have to compromise on features. Camtasia solves this problem by offering extensive editing features in a simplistic, user-friendly environment. Highly recommend
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Support Rating
Adobe
Because adobe is so widespread the community support is amazing. I have never actually used adobe support short of their website, but I go to youtube a lot to get my questions answered. You can google any problem you have and not have any issues finding an answer. In my opinion, community support is much more meaningful and helpful than support directly from the company
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TechSmith
With the latest version (Camtasia 2020), I actually had problems with an Imac with HighSierra, but from the first moment they answered and guided me to solve the problem, even before making the purchase (with some doubts I had). And they have support in English and Spanish, I really liked that.
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Alternatives Considered
Adobe
I used Canva for a long time, but since we already had the Adobe Creative Suite and Adobe Creative Cloud Express was included, I went ahead and started using Adobe Creative Cloud Express, as it was more cost-effective. Unfortunately, Adobe Creative Cloud Express doesn't offer any content calendar and scheduling, so it was a difficult choice.
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TechSmith
I've tried several freeware recorders, too. If all you want to do is literally record your screen, and nothing else, you don't need Camtasia. There are literally dozens of apps that will do that. If you want an app that will record your screen while capturing mouse clicks, follow you, record your voice while you capture, and annotate when you're done, Camtasia has no equal. Plus, it doesn't stop there. You can add professional intros and outros (many already created to choose from), lower thirds, etc., leading to videos with very high production value. This is THE program to buy if you want to produce training videos of very high quality.
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Contract Terms and Pricing Model
Adobe
Adobe Creative Cloud Express is included with an Adobe Creative Cloud account. Our company has a corporate team membership so it is nice to have a professional and powerful tool that anyone on our team can use for free. The pricing structure of giving the tool away for free will be fundamental to users utilizing the tool. Similar tools, such as Canva, cost significantly more but do not offer the same features
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TechSmith
No answers on this topic
Professional Services
Adobe
The professional services for Adobe Creative Cloud Express is top notch and should be highly commended. I am thoroughly impressed with how far Adobe has come. In the past, I had several issues with how something were handled, but in the past few years things have been better than ever and they get no complaints from me
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TechSmith
No answers on this topic
Return on Investment
Adobe
  • I started with the free version, but I soon found that I was unable to save my custom templates.
  • With the paid plan, The number of templates and art work are greatly increased.
  • Using this subscription was a timesaver, thus saving in creative time.
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TechSmith
  • Many faculty members used it because it was easy to use and accomplish what they needed.
  • No need for a lot of training or follow-up training due to it being very to use.
  • Account management within our system and assigning permissions required a few steps when granting access.
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ScreenShots

Adobe Express Screenshots

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Camtasia Screenshots

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