Adobe Express vs. Frase

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Express
Score 8.7 out of 10
N/A
Adobe Creative Cloud Express (formerly Adobe Spark) is a task-based, web and mobile product used to create and share rich multimedia content – from social media posts and stories to invitations to marketing materials like logos, flyers and banners.
$0
Frase
Score 8.1 out of 10
N/A
Frase, from the company of the same name in Boston, presents their eponymous platform as an Answer Engine Optimization solution. Frase is designed to improve SEO and drive conversion by using website content to answer visitors' questions.N/A
Pricing
Adobe ExpressFrase
Editions & Modules
Free
$0.00
Premium
$9.99 / $99.99
per month
Teams
$9.99
per month per user
No answers on this topic
Offerings
Pricing Offerings
Adobe ExpressFrase
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsContact Adobe directly for Enterprise pricing plan details.
More Pricing Information
Community Pulse
Adobe ExpressFrase
Features
Adobe ExpressFrase
SEO
Comparison of SEO features of Product A and Product B
Adobe Express
-
Ratings
Frase
7.5
1 Ratings
2% below category average
Page grader00 Ratings8.01 Ratings
Competitive analysis00 Ratings7.01 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Adobe Express
-
Ratings
Frase
7.0
1 Ratings
7% below category average
Local SEO00 Ratings7.01 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Adobe Express
-
Ratings
Frase
9.5
1 Ratings
12% above category average
Multi-domain support00 Ratings10.01 Ratings
Integration with web analytics tools00 Ratings9.01 Ratings
Best Alternatives
Adobe ExpressFrase
Small Businesses
Pexels
Pexels
Score 8.1 out of 10
Nozzle
Nozzle
Score 10.0 out of 10
Medium-sized Companies
Pexels
Pexels
Score 8.1 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Enterprises
Pexels
Pexels
Score 8.1 out of 10
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adobe ExpressFrase
Likelihood to Recommend
8.8
(254 ratings)
8.0
(2 ratings)
Likelihood to Renew
9.5
(17 ratings)
-
(0 ratings)
Usability
8.2
(29 ratings)
-
(0 ratings)
Support Rating
7.0
(13 ratings)
-
(0 ratings)
Implementation Rating
6.4
(3 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
9.5
(6 ratings)
-
(0 ratings)
Professional Services
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
Adobe ExpressFrase
Likelihood to Recommend
Adobe
Every team I work with gets the Express welcome and walkthrough and becomes a permanent Adobe Express user. I have my own workflow when creating content for social, and it is great when others I am working with can hop on and follow the same workflow. We can collaborate on projects, schedule posts, and manage brand assets easily from our own devices. As long as we have access to the same files, we can build campaigns faster and more easily, onboard new designers, and scale our impact on social media.
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Frase, Inc
  1. If you are going to write any piece of content for your readers, it will be your great assistant!!
  2. If you want to cover a topic in entirety and from the angle of a reader, you should really go for it.
  3. It also brings you opportunities you can exploit by just integrating it with Google Search Console.
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Pros
Adobe
  • I have used Adobe Express to help maintain my creative catalogs and files, brand management by saving my color scheme palettes, to have full access to its free assets and huge template library.
  • The main business issue is brand consistency and accessibility, and Adobe Express helps greatly with both of those by providing an option to create brand libraries for various projects, and it has a huge Adobe font catalog to accommodate basically every brand and project scope.
  • I like how I am able to create a project folder for storing various iterations of a graphic or logo, and being able to view thumbnails of each iteration below the current graphic that I am working on. Plus, it also allows for easy thumbnail rearrangement for exporting selected images in the order of my choice. And it has many editing tools such as a generative AI tool using prompts to help create original art, and both the Effects and Animation tools have many options for colorations and animations. Plus other awesome and easy to use tools such as the Quick Action tool that easily removes backgrounds, and other tools like the Resizing, Quick Replace, Translate, Bulk Create.
  • Another feature of Adobe Express that I like is its ability for video creation and editing which is available via a mobile device or desktop computer. The footage editing process is very easy and allows for only one track for both video and audio.
  • Adobe Express allows for the project assets to be either imported via ones on file systems or straight from the Adobe Royalty-Free assets which includes; videos, audio/music, graphics, photos and even a voice overs capability using a "Text-to-Voice" option. And after the video has been created Adobe offers its very easy "Download" option, where you can select what file type that you want the project to export as.
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Frase, Inc
  • Create outlines from pages that are already ranking for a particular keyword. It performs SERP analysis to find common headings and sections amongst the pages.
  • Generate content for different types of sections. You can also use custom prompt, or select of the pre-defined types to generate. For e.g., convert features to benefits.
  • Get detailed analysis of website SEO performance from Google Search Console. Find pages that quickly gain/loose ranks.
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Cons
Adobe
  • It could have a search bar which searches through other Adobe products (esp for Stock images, videos, audio) from within Adobe Express.
  • It could make it so switching between Adobe products from within Adobe Express almost like a tab function is smooth.
  • It could partner with other companies to allow for company specific events in exchange for valuable products or programs.
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Frase, Inc
  • UI
  • Content Editor
  • Headings at Glance
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Likelihood to Renew
Adobe
I foresee Adobe Express becoming the "go-to" platform for everyone except professional, high-level designers. It is a relatively easy-to-use tool that allows users to create a wide variety of visuals quickly. Because it is a template-driven tool, the in-house design team has the ability to make brand kit available to keep visuals on point
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Frase, Inc
No answers on this topic
Usability
Adobe
The user interface is pretty straightforward to use. It has easy to navigate navigations, and the canvas UX is also pretty good. One thing i would like to add it to use shortcuts to add elements on canvas. Like if I am on canvas and I press 'T' on my keyboard the text box should be added automatically
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Frase, Inc
No answers on this topic
Support Rating
Adobe
Overall, the Adobe Creative Cloud Express is worth a try and may be a good fit for many organizations and businesses. At a monthly rate, the cost is not prohibitive, but the tools are somewhat limited and not necessarily worthwhile when compared to standard applications and software that are often available free or through a package of services commonly found on workplace computers.
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Frase, Inc
No answers on this topic
Alternatives Considered
Adobe
I think Adobe Express is a bit behind Canva, but as an Adobe Community Expert, I try to provide as much feedback as I can to help improve Adobe Express. ADobe Express does a better job than InShot and a few other apps, but isn't quite there against Canva, I'm sorry to say!
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Frase, Inc
Well MarketMuse and Frase may seem alternative to one another but we are using both of them in our workflow for different purposes. While MarketMuse is best for Topic Modeling, Frase gives you edge with competitive analysis like Headings, Questions and so on. So yeah some of their features overlap each other but as I told earlier, we are using both of them in complement to each other.
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Contract Terms and Pricing Model
Adobe
Adobe Creative Cloud Express is included with an Adobe Creative Cloud account. Our company has a corporate team membership so it is nice to have a professional and powerful tool that anyone on our team can use for free. The pricing structure of giving the tool away for free will be fundamental to users utilizing the tool. Similar tools, such as Canva, cost significantly more but do not offer the same features
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Frase, Inc
No answers on this topic
Professional Services
Adobe
The professional services for Adobe Creative Cloud Express is top notch and should be highly commended. I am thoroughly impressed with how far Adobe has come. In the past, I had several issues with how something were handled, but in the past few years things have been better than ever and they get no complaints from me
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Frase, Inc
No answers on this topic
Return on Investment
Adobe
  • Positive: Time and working for a nonprofit with minimal staff this is essential.
  • Negative: There are certain features that I need to find in other Adobe products like layer masking.
  • Positive: It makes content creation less intimidating for our newer staff.
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Frase, Inc
  • We have published around 12 pieces with the guidance of this tool, and we are already ranking on top for around 10 pieces, so we are getting almost 20x ROI
  • Our clients are happy, so here our ROI is 50x
  • We are getting 10x ROI
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ScreenShots

Adobe Express Screenshots

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