Adobe Express vs. Powtoon

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Express
Score 8.8 out of 10
N/A
Adobe Creative Cloud Express (formerly Adobe Spark) is a task-based, web and mobile product used to create and share rich multimedia content – from social media posts and stories to invitations to marketing materials like logos, flyers and banners.
$0
Powtoon
Score 9.5 out of 10
N/A
Powtoon is an online video creation platform for making engaging short videos and presentations, from the company of the same name in London.
$89
per month
Pricing
Adobe ExpressPowtoon
Editions & Modules
Free
$0.00
Premium
$9.99 / $99.99
per month
Teams
$9.99
per month per user
Pro
$89
per month
Pro+
$197.00
per month
Offerings
Pricing Offerings
Adobe ExpressPowtoon
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsContact Adobe directly for Enterprise pricing plan details.
More Pricing Information
Community Pulse
Adobe ExpressPowtoon
Best Alternatives
Adobe ExpressPowtoon
Small Businesses
Pexels
Pexels
Score 8.2 out of 10
Canva
Canva
Score 9.2 out of 10
Medium-sized Companies
Pexels
Pexels
Score 8.2 out of 10
Mentimeter
Mentimeter
Score 8.3 out of 10
Enterprises
Pexels
Pexels
Score 8.2 out of 10
Mentimeter
Mentimeter
Score 8.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adobe ExpressPowtoon
Likelihood to Recommend
8.8
(232 ratings)
7.0
(12 ratings)
Likelihood to Renew
9.5
(15 ratings)
-
(0 ratings)
Usability
8.2
(27 ratings)
-
(0 ratings)
Support Rating
4.6
(12 ratings)
8.7
(3 ratings)
Implementation Rating
4.1
(2 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
9.5
(6 ratings)
-
(0 ratings)
Professional Services
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
Adobe ExpressPowtoon
Likelihood to Recommend
Adobe
Basically, I truly find that Adobe Express is pretty much great for all professional scenarios because it offers many creative options and comes with an extremely robust collection of assets (stock photos, videos, music, and graphics) all of which can be edited and enhanced within Adobe Express if needed. One project that it was quite helpful with utilizing was creating a logo for one of our clients. I was able to create the prototype and then offer several iterations of said logo to help the client quickly decide on its official branding. By having all of my assets neatly stored right on my Adobe Express project folder it was very easy for me to remain organized when creating various outputs.
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Powtoon
Powtoon is a very capable suite of tools that help a developer create training videos that look way better than they should. I've used it to create fun, attention-getting commercials for new topics, I've used it to enhance what would otherwise be boring step-by-step tutorials, and I've used it to create all manner of "Explainer videos" for all kinds of topics - this is where it EXCELS! In my opinion, its biggest limitations are limits on imported video (max of 90 seconds), which mean that you have to do a lot of extra work to break up and import anything of substantive length. And because it presents your personal library of imported images and audio ONLY sequentially, it's VERY LIMITED in the re-usability of those assets - it's way faster to just import a new instance of an image and audio than to try to find it in your library.
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Pros
Adobe
  • Brand Kit: provides quick access to approved fonts, logos, colors, and other assets
  • Libraries: syncs will with other Adobe Tools
  • Animation: provides a decent collection of modifiable motions for objects in the design
  • Social Media-ready Layouts: being able to design graphics of multiple sizes/Layouts within the same document is a GOD-SEND
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Powtoon
  • Powtoon is very easy to use; no previous experience is needed.
  • It has a lot of features (images, backgrounds, videos, sounds, etc.)
  • It automatically saves your work
  • After you have created your video, you can download it to your computer in different resolutions
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Cons
Adobe
  • It could have a search bar which searches through other Adobe products (esp for Stock images, videos, audio) from within Adobe Express.
  • It could make it so switching between Adobe products from within Adobe Express almost like a tab function is smooth.
  • It could partner with other companies to allow for company specific events in exchange for valuable products or programs.
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Powtoon
  • Comparing it to Vyond, it is more time consuming to make videos. The timeline could be easier to understand.
  • They recently started upcharging to use some scenes. This has made updating some of my videos challenging as the scenes that were included as part of my plan are now an upgrade to use.
  • They don't have a voice over option. I have actually taken some of the videos out of the platform over to Vyond to add voiceover.
  • Some items they have introduced, like turning a powerpoint into a video really don't work.
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Likelihood to Renew
Adobe
I foresee Adobe Express becoming the "go-to" platform for everyone except professional, high-level designers. It is a relatively easy-to-use tool that allows users to create a wide variety of visuals quickly. Because it is a template-driven tool, the in-house design team has the ability to make brand kit available to keep visuals on point
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Powtoon
No answers on this topic
Usability
Adobe
The user interface is pretty straightforward to use. It has easy to navigate navigations, and the canvas UX is also pretty good. One thing i would like to add it to use shortcuts to add elements on canvas. Like if I am on canvas and I press 'T' on my keyboard the text box should be added automatically
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Powtoon
No answers on this topic
Support Rating
Adobe
Overall, the Adobe Creative Cloud Express is worth a try and may be a good fit for many organizations and businesses. At a monthly rate, the cost is not prohibitive, but the tools are somewhat limited and not necessarily worthwhile when compared to standard applications and software that are often available free or through a package of services commonly found on workplace computers.
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Powtoon
I have never needed the support feature. As I mentioned, everything was intuitive to me however I have taught myself Adobe, Final Cut and iMovie so most of these programs became intuitive.
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Alternatives Considered
Adobe
I think Adobe Express is a bit behind Canva, but as an Adobe Community Expert, I try to provide as much feedback as I can to help improve Adobe Express. ADobe Express does a better job than InShot and a few other apps, but isn't quite there against Canva, I'm sorry to say!
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Powtoon
Powtoon has the advantage over traditional video editing software in terms of the library of characters and elements that can be easily dragged and dropped onto the canvas. Powtoon is easier to use and has a more intuitive user interface than Vyond.
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Contract Terms and Pricing Model
Adobe
Adobe Creative Cloud Express is included with an Adobe Creative Cloud account. Our company has a corporate team membership so it is nice to have a professional and powerful tool that anyone on our team can use for free. The pricing structure of giving the tool away for free will be fundamental to users utilizing the tool. Similar tools, such as Canva, cost significantly more but do not offer the same features
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Powtoon
No answers on this topic
Professional Services
Adobe
The professional services for Adobe Creative Cloud Express is top notch and should be highly commended. I am thoroughly impressed with how far Adobe has come. In the past, I had several issues with how something were handled, but in the past few years things have been better than ever and they get no complaints from me
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Powtoon
No answers on this topic
Return on Investment
Adobe
  • Positive: Time and working for a nonprofit with minimal staff this is essential.
  • Negative: There are certain features that I need to find in other Adobe products like layer masking.
  • Positive: It makes content creation less intimidating for our newer staff.
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Powtoon
  • We don't have to spend money on traveling to a location to do an actual live shoot.
  • I'm spending less time on hand animating videos.
  • We used these to create teaser videos for our professional development offerings. I believe because of the captivating graphics, we had a lot more people driven to our site.
Read full review
ScreenShots

Adobe Express Screenshots

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