Adobe Firefly vs. Filmora

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Firefly
Score 8.2 out of 10
N/A
Adobe's Firefly models and services power generative AI features in Adobe creative apps, with features that can be used in Photoshop, Premiere Pro (beta), and the Firefly web app.
$9.99
per month (1 user & 2000 generative credits per month)
Filmora
Score 9.0 out of 10
N/A
Filmora from Wondershare is the company's video editing software available for a monthly or annual subscription, with support for 4k editing and a wide (and growing) range of available effects.
$7.99
per month
Pricing
Adobe FireflyFilmora
Editions & Modules
No answers on this topic
Educational
$7.99
per month
Subscription Plan
$39.99
per year
Perpetual Plan
$69.99
one-time fee
Bundle Subscription Plan
$99.87
per year
Business Annual Plan
Starting at $155.88
per year
Offerings
Pricing Offerings
Adobe FireflyFilmora
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Adobe FireflyFilmora
Best Alternatives
Adobe FireflyFilmora
Small Businesses
InVideo AI
InVideo AI
Score 9.2 out of 10
iMovie
iMovie
Score 10.0 out of 10
Medium-sized Companies

No answers on this topic

iMovie
iMovie
Score 10.0 out of 10
Enterprises

No answers on this topic

Adobe Express
Adobe Express
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adobe FireflyFilmora
Likelihood to Recommend
8.1
(189 ratings)
10.0
(19 ratings)
Likelihood to Renew
8.4
(7 ratings)
-
(0 ratings)
Usability
8.1
(189 ratings)
8.6
(3 ratings)
Support Rating
9.4
(3 ratings)
9.3
(5 ratings)
Implementation Rating
7.7
(3 ratings)
-
(0 ratings)
User Testimonials
Adobe FireflyFilmora
Likelihood to Recommend
Adobe
While Adobe does and should establish policies with regard to censorship of certain types of images and words used in prompts, the restrictions do at times seem arbitrary and random, with little feedback in such cases as to what issues in particular are causing problems. For example, if using a reference image of a child to produce a video is forbidden, it would seem simple enough from an AI point of view to explain the limitation to the user.
Read full review
Wondershare Technology
Filmora is best for anyone who wants a medium-advanced video editing software but is not wanting to spend the time and money required to learn advanced editing software like Adobe Premier Pro. You can start making great looking videos in just a few hours with Filmora. Filmora is also a great option for professional video editors who want a lighter, faster and more fun program for editing smaller projects like videos for social media and video ads[.]
Read full review
Pros
Adobe
  • In Adobe Premiere Pro, Adobe Firefly does a great job with the Remix Tool which expands the length of an audio music track while matching notes and adding more beats to its length. The transitions are seamless, and after the generation is completed it is difficult to distinguish the new beats apart from the original composition.
  • In the Adobe Firefly, I use the standalone app to create graphic variations and visual concepts for quick mockups to streamline design ideas. This process helps me to speed up the creative process and to work more efficiently. It also presents me with additional creative ideas to incorporate in future ideations.
  • In Adobe Photoshop, Adobe Firefly is wonderful with the 'Generative Fill' which uses prompts to enhance an original image by adding complimentary content, replacing content, or even removing the background or content from an image altogether. The result is extremely realistic and amazing.
Read full review
Wondershare Technology
  • Edits videos very well.
  • Records the screen of your computer perfectly. This is great if you are an architect because you can show on a video how you make your renderings and plans with Autocad, chief architect premier, Adobe photoshop or even revit.
  • You can cut videos perfectly and add music to them easily.
  • You can use several predesigned themes to create any video you desire.
  • You can add as much text as you want to your videos
  • There are several filters you can use to improve the images on the recordings.
Read full review
Cons
Adobe
  • Prompting is an art and takes some time to improve
  • The reality of the images can be hit or miss, such as details like hands or too many legs
  • I would like to see an easier way to upload a reference image and see outputs similar to what I uploaded.
Read full review
Wondershare Technology
  • Filmora needs to improve the motion tracking feature.
  • Filmora needs to improve the green screen feature to make smoother removing of background.
  • Filmora needs to improve the editing feature that can allow user to manipulate more the texts, shapes and other elements.
Read full review
Likelihood to Renew
Adobe
Because while Adobe Firefly is a good tool (and comes integrated to a certain extent with your Adobe CC subscription) there is still a long way to go before it can have the support to be able to use it outside of the same program subscription.
Read full review
Wondershare Technology
No answers on this topic
Usability
Adobe
Easy to use on the web application, and its integration into Photoshop is super easy to utilize for my projects. I always get what I am looking for out of Firefly, and it's become an amazing tool to save me time on a heavy workload task.
Read full review
Wondershare Technology
Filmora is an all rounder video editing software. Besides editing videos, you can generate videos, images, and music! So, even if you are not shooting any videos on your own, you can create highly engaging explainer videos, demo videos, or any kind of information videos. Filmora is powerfully useful to content creators, video editors, podcasters, or even for enthusiasts!
Read full review
Support Rating
Adobe
I have never contacted Support for Adobe Firefly.
Read full review
Wondershare Technology
I'm giving this a ten because I haven't needed the support in any way, however, I've gotten correspondence from them letting me know that they are available if needed. I've seen reviews saying the support is lacking but those were years ago. I'm assuming they've figured everything out by now.
Read full review
Implementation Rating
Adobe
As I have noted in previous answers, the integration of Adobe Firefly is already done for you. It is part of the Adobe Suite and works seamlessly with all other Adobe products. If you don't happen to use Adobe products, it works just like any other AI image creation tool in that you can save and download your creations to edit in whatever software tools you prefer.
Read full review
Wondershare Technology
No answers on this topic
Alternatives Considered
Adobe
Midjourney was not in this list but that is the most similar to Firefly in my opinion. I find that Adobe Firefly and Midjourney have a lot of overlap. The generative fill options on Photoshop and Illustrator also include very similar use cases with generating photography and extending areas of a photo to imagine outside of the crop.
Read full review
Wondershare Technology
Filmora is easy enough to use after you get started. There are other programs with more functions but that depends on what you need it for. Just for cutting and small editing Filmora is really great and useful. Movavi has more functions, or at least it felt like it but therefore is more complicated to use.
Read full review
Return on Investment
Adobe
  • Firefly has saved us many hours by being able to generate images that were otherwise hard to find, or images that we'd need to request licenses to use. Those time saving equate to money savings as team members can move on to other paid tasks more quickly.
  • When using the generative fill feature, being able to extend the aspect ratio of images we already have in our library has saved us both time and money.
  • Using Firefly has been a useful part of our strategy to introduce Generative AI to our clients, which helps us stay on the front foot with new developments.
Read full review
Wondershare Technology
  • We save a lot of time a month on video enhancing and editing so the ROI was quick and awesome.
  • With Filmora, we're capable of preparing new workers rapidly to use the software program.
  • Filmora has made video enhancing extra enjoyable and inventive for our advertising staff
Read full review
ScreenShots

Adobe Firefly Screenshots

Screenshot of how to generate images from text prompts and edit them within Firefly.Screenshot of where to send generated images from Firefly to Photoshop and Express.Screenshot of where to generate videos from prompts within Firefly.