Adobe GenStudio for Performance Marketing vs. Outgrow

We are a company that attracts clients by showcasing our previous work, through word of mouth, and through recommendations. Adobe Gen Studio for performance marketing helps us create previous projects, campaigns, videos, and designs for our presentations, which we showcase to our new clients. Without it, compiling can be more difficult. If a company asked us to host an event on leadership management, our team can easily provide them with a proposal, including a customized proposal cover, mood boards, branding concepts, design, etc. So manually, this can take a lot of time. So yes, it is well suited for my company.

Incentivized

Invited by TrustRadius (TR) on Vendor's Behalf

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Well suited: When you want (potential) customers to quickly determine if your product or service is right for them. I noticed that we could make a very honest calculation tool that shows how quickly our car sharing service is beneficial to customers. These types of calculations are difficult to convey in text. Less appropriate: The length of your calculation has to be in line with what the engagement people have with your product or service. We want to determine if a shared car is interesting, so we don't want 10+ questions. But if you're selling a house you can include more questions.

• Once we find a marketing avenue that seems to work, we tailor it to that and use it to help us expand.
• Helps us track what is working and what isn't, so we can focus on what we want and change what we don't.
• Help us find ways to keep our image and ads fresh and focused on what we want to show.

Incentivized

Invited by TrustRadius (TR) on Vendor's Behalf

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Outgrow provides a comprehensive knowledge base, which allows you to quickly become adept at using their platform.
• They don't make any assumptions. When your quiz or calculator is ready to go live, they offer you an in-depth checklist of ideas to promote it.
• They ensure that you have a high degree of creativity.

• As with most products, PfM is in its early stages. There is a great foundation with a focus on core needs, but there are clear areas where growth (and connection) with other marketing solutions will open new frontiers for marketing growth. I expect the iterations to this solution will continue building on the current functionality and continue to exponentially increase its value.
• This feels like a solution that is designed and marketed to enterprise clients, but does miss a significant gap with smaller organizations or marketing agencies. It would be fantastic to see this robust solution become attainable by smaller orgs, as these are the ones who will be able to transform their current operations into robust marketing programs.

Incentivized

Invited by TrustRadius (TR) on Vendor's Behalf

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• The UI is a bit elaborate, it seems a bit too much when I want something basic
• The results emails were a bit confusing to setup but support was great in getting this fixed
• Only one Admin can use the basic service

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

I think it’s just a learning curve with GenStudio, but other than that, it's a great tool for my coworkers and me to collaborate and get on the same page about campaigns. The organization is better as well, and tracking what is being pushed and how it is being received.

Incentivized

Invited by TrustRadius (TR) on Vendor's Behalf

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info

It is a no code platform that makes content creation very easy with pre-built templates and strong lead generation tools. However, customisation options are limited , complex logic can be tricky and better content organisation is needed for a large scale use. Overall, it's user friendly but needs improvement in scalability and flexibility.

Support is very responsive and is quick to respond to questions and problems. Outgrow sometimes changes their pricing and plan structures and add/remove options without properly relaying the info to customers. They could do a better job with communications and being upfront with the pricing plans people sign up for.

Incentivized

Invited by the Vendor

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info

I have been a long time Adobe user and I trust Adobe products and this was the only kind of product that I have even bothered looking into. I'm sure there is other things out there, but I am satisfied with what I have seen with Adobe GenStudio for Performance Marketing.

Incentivized

Invited by TrustRadius (TR) on Vendor's Behalf

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

The previous tools we used had no ability to make numerical calculators and limited logic jump features within surveys (if someone answers question one a particular way, skip question two, etc.) and more limited ability to direct people toward different outcomes based on how they answered questions in the surveys. Many of them didn’t have native integrations with Marketo either. These were critical features that we needed so we decided to switch to outgrow.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Since using this, our numbers have gone up about 15%, which is good for our area. We only started this in the past year and only began really working with the software within the past 5-6 months.
• We do plan to push harder this upcoming year.

Incentivized

Invited by TrustRadius (TR) on Vendor's Behalf

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Outgrow has helped me sell more life insurance through the use of interactive calculators.
• Outgrow has helped me attract more referral partners thus helping my agency grow.
• Outgrow saved my agency money because I was able to cancel subscriptions to other services which offered fewer features.