Adobe Illustrator vs Canva

• Extremely robust vector editing tools are superior to most other vector graphics software. Illustrator has been the standard for two decades and continues to be.
• Artboard flexibility. The addition of multiple, editable artboards a few generations ago allowed a single Illustrator file to be much more comprehensive, both for concept work and for multi-page/screen projects.
• Integration with other Creative Cloud products is increasingly seamless.

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• Social media posts: The gallery of social media posts are great. We usually use the templates to show off reviews and testimonials, sale alerts, or new products.
• Business Stationary: The gallery has plenty of great templates to create business stationary such as letterhead, internal memos, and business cards.
• Design ideas: If you need something that looks professional but you aren't a great designer, Canva offers a wide selection of templates and ideas for you to piece together something that looks great. You can then use this as the production item, or send this off to a graphic designer to create and polish.
• Quick and easy editing: The design editor is pretty simple with a point and click interface. You don't need to be familiar with Photoshop, InDesign, or other programs, Canva makes editing pretty easy.

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• Illustrator has so many features and can feel like learning a new language if you're a beginner (thankfully, tutorial videos are everywhere).
• With such a high level of sophistication, it can sometimes be tempting to use a simpler program (such as Paint) when the full suite feels like overkill.
• The sheer scale of Illustrator's offerings can be daunting, so it requires some stick-to-it-iveness to not feel mired in it.

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• There are more templates and search functionality on the mobile apps than on the website. This is rather odd and makes the product a bit confusing to use. We sometimes have to find a design idea on the app then save it and use it on the web app. Would be easier if the ability to find designs was just baked into both web and mobile apps.
• While it is a versatile design tool, Canva does not allow you to import just any fonts. Our team has had to find other workarounds to use the library of fonts we have as they cannot be imported into Canva, despite the functionality being advertised.
• Being unable to import or export vectors or design files lets Canva down. As a tool that can be used by almost anyone, it needs some advanced features for professional designers. If we could export designs with layers or import them it would really make our workflow much easier.

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• We are now able to create original illustrations for our marketing campaigns rather than having to rely on stock graphics. A lot of our competitors don't do this, so it helps us stand out.
• We are now able to create original infographics rather than having to outsource this service. We save money by doing more in-house.

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• I don't have hard numbers but we're probably saving thousands on design software each year.
• We're also probably saving thousands in staffing time each year.
• As Canva allows us to provide high quality, customized designs, it's probably helped us win a deal or two.

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