Adobe InDesign vs. Celtra vs. Marq

Adobe InDesign is very well-suited to creating professional-looking page designs. If you want a newspaper or magazine to have attractive pages that go beyond simple templates, InDesign is the best option out there, to my knowledge. It's less suited to scenarios where people without page design skills are responsible for creating pages, as it requires some training and skills to use effectively.

Incentivized

Celtra is best suited for rich media, expandable, clickable ad creation. It is valuable in terms of granular reporting as well. However, it is not suitable as a DSP i.e. we really can't make any optimizations through Celtra. It is best used for tracking ads, engagement, and performance metrics especially on mobile devices.

Incentivized

For self-publishers, Marq is the best option, in my opinion. I have recommended it to others and they have been also amazed at how beautiful their end product looks and how easy it is to export and get the printers. A win win for everyone involved in the process of creating magazines and marketing materials.

Incentivized

• Customization - With Adobe InDesign, as well as many other applications in the Adobe Creative Suite, I can fully customize my workspaces and save different workspaces. This makes it easy to navigate through my project and have the panels and tools I need easily accessible and configured based on my project needs.
• Styles - Adobe InDesign has character styles, object styles, and tables styles. This speeds up my workflows and allows me to easily apply the same format across multiple elements. This is super helpful, especially when working with length documents.
• File compatibility - I can easily export my files into so many different file types.
• The Book feature - This feature is really helpful when creating books or very long documents with multiple sections.

Incentivized

• I like that Celtra is under a high-quality price and minimum requirement.
• It is highly effective and easy to understand; it has competitive performance and a very intuitive interface.
• The campaigns are phenomenal, and the marketing management is excellent.
• We have access to excellent analytics and data, and we get to see if our campaigns are failing or not.
• As for formats, I can pretty much create whatever I want.

Incentivized

• User management
• Easy to create and edit templates
• Able to install an approval layer to govern use

Incentivized

• Not naturally a WYSIWYG display (this is an option, and doesn't always work as intended)
• Moving images and photos around while holding an additional key
• Layers or objects are not easily clickable behind other objects.
• Adobe InDesign does require some fair system resources to work smoothly

• It is a very click-happy environment, which means there is room for human error
• The color scheme can make it easy to loose your place
• There is no bulk editing option so task completion can be lengthy

Incentivized

• Automated page numbering would be amazing
• Scroll button should be darker to find it easier
• More template options

Incentivized

I've had great experiences with the product and plan to continue to use it. It has been my go-to product for designing and creating materials. I have had great luck with it and have been able to create all of the needed marketing materials that have been requested for our company.

Incentivized

If you know what you are doing it is an amazingly granular and powerful application. You can control pretty much any aspect of the design and layout of your documents and make changes globally and rapidly. But, if you don't know what you are doing...you will be staring at your screen in bewilderment for a long time. You can learn it, but be ready for a hefty time investment.

Incentivized

I've needed Adobe InDesign team very little which is a bonus in and of itself.

One of the advantages of Adobe InDesign is it is faster and less glitchy than Microsoft Word.

Adobe support is ok but not great. Chat support often doesn't initially understand the question at-hand and it takes awhile to get to the right agent. Phone support has long wait times, and though I've had more luck there, it does take quite a time investment if you are looking for help. However, Adobe does have some online learning solutions available as well as a knowledgebase for frequently asked questions. If you're looking to learn how to use the platform, there are lots of resources which can typically be found in a few Google searches. If you have a technical issue with the system, that's going to be a bit more of a time investment as far as getting a tech's assistance to resolve the problem.

Incentivized

Attending Adobe MAX each year is extremely valuable.

Incentivized

The online training works well and is not wholly necessary as it is user-friendly and you can learn by doing.

Implementation was smooth and easy.

Microsoft products do not match the aesthetic tools that [Adobe] InDesign offers, cannot support the customizable options available for export, and do not produce documents with as high a degree of accessibility. That said, they do have their place in collaboration in a team- I'd consider Office to be the first step and [Adobe] InDesign to be the final product.

Incentivized

Celtra gave us a reliable and straightforward way to create a marketing creation plan to capture potential customers.

Incentivized

I think if we had found Canva first we would have probably chosen it as our platform. We had already invested a lot of time and energy into developing multiple templates and branding standards in LucidPress

Incentivized

Working in a cloud environment makes it easy to scale and share resources.

• A great ROI for time in my small architectural practice, [especially] when a design has been updated and a report needs to be submitted. We can be submitting many reports that all look similar, clean and beautiful. We just save as the file and replace the images with more updated images. This way the client finds it easy to navigate updated reports, as many as they can be.

• Positive - we have a preferred CPM rate while using Celtra so we are able to save costs there.
• Positive - no need for outsourcing to other creative agencies so we save more costs
• Positive - achieving KPIs for our clients ensures more revenue down the road as we establish ourselves as a trustworthy vendor

Incentivized

• I am able to save over $10K per issue by doing the design and layout myself.
• I am able to save at least 2-3 weeks per issue by doing the design and layout myself.
• I don't need to employ a team to compile each issue, I do it all myself.

Incentivized