An Industry Staple
Overall Satisfaction with Adobe InDesign
We use Adobe InDesign for design projects such as brochures, booklets, or sometimes single-page flyers (depending on the content). We are a small organization, and I am currently the only designer, so I am the only one who uses it. However, I serve as Marketing Director for some of my clients, and I manage other junior design team members there who also use it. InDesign is great for multi-page components, particularly those with dedicated sections or templates which need to be organized and displayed a certain way. It's also great for text-heavy projects, or those which use a lot of linked assets. Through use of shared Adobe Creative Cloud libraries and folders, it allows easy sharing between design teams, and avoids the need to package & send files between designers.
Pros
- Include linked assets from Creative Cloud library for easy sharing.
- Ideal for building page layouts and master templates for multi-page document formatting.
Cons
- Can be difficult for beginners to understand tools and functionality.
- Can sometimes be difficult to decide when to use InDesign vs Illustrator, depending on the project.
- Adobe Suite is fairly expensive overall, even if only purchasing one or two apps, which can be cost prohibitive to a new designer or small business.
- Purchasing InDesign as part of Creative Cloud bundle allows me to provide the best design solutions for my client at a lower rate than if purchased individually, which improves margin on projects.
First, Microsoft products are notoriously difficult to work with, so the bar is already set pretty low. In my limited experience with MS Publisher in the past, the tools were not intuitive and the files did not save / share well outside of MS platforms. It has been many years since I last used it, so I don't have much other insight aside from a negative initial experience and the desire to never have to use it again.
Do you think Adobe InDesign delivers good value for the price?
Yes
Are you happy with Adobe InDesign's feature set?
Yes
Did Adobe InDesign live up to sales and marketing promises?
Yes
Did implementation of Adobe InDesign go as expected?
Yes
Would you buy Adobe InDesign again?
Yes
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