Adobe Journey Optimizer vs. Avochato

AJO is best suited for advanced Martech teams who are already bought into the Adobe ecosystem through the use of RTCDP, AA, AAM, etc. Organizations that are starting their Martech journey are good candidates, as well as those who are reevaluating all of their marketing channel vendors near the same time. Success in AJO is highly dependent on the number of marketing channels added. Close coordination with database teams is essential for success. Many of the offline data requirements benefit from modeling of the data. Having dedicated resources developing AJO (RTCDP)-specific views will reduce the amount of QA required to bring the solutions to market

Incentivized

Well suited: Problem resolution, timely response, 1-many communicaiton, event triggered automation, allows reservationists to text multiple people at one time, and puts all the relevant decision making information in a link. Also allows us to have a written record of the conversation. Less Appropriate: Still cannot replace the Southern hospitality of a phone call. Sometimes texting reaches a point, where a phone call can solve fix, or figure it out quicker

Incentivized

• pre built use case playbooks provide a basis for various trips
• provides customized messaging
• custom actions let different systems and databases be easily integrated

Incentivized

• Platform for easy monitoring of communication
• Ease of use for batching communication to multiple entities at one time
• Projecting or pre-scheduling communication in a time pre-determined by our office.

Incentivized

• It doesn´t keep the last search you sis in the journeys and you have to enter the search parameter every time
• there is a window of time during the day that the audiences give out errors and you can´t see the estimates
• I should be able to select STO in campaigns, not only in journeys
• I should be able to select the email parameters when using campaigns

Incentivized

• The mobile app definitely could be better. Sometimes it crashes, and you can't see the tags or create new contacts, and it only lets you call and send and receive messages, but you can't take calls from the mobile app.

Incentivized

At times, Adobe Journey Optimizer offers too many options, making things less user-friendly than I would personally prefer. As mentioned earlier, there is a tendency to encounter decision paralysis with the increase in available options. While having options is excellent, in typical Adobe fashion, too many can be overwhelming for users

Incentivized

They both have their pros and cons, I feel it depends on the users that the products are targetting, SFMC is has more specialized customizations, Adobe does offer similar but require a higher technical knowledge which is not something that is provided bt the other product

Incentivized

We never tried or used any other platform

Incentivized

• Multichannel onboarding journey improving the engagement of freshmen in the business, resulting in a decrease in the dropout rate.
• Separate business of anticipation of receivables from suppliers that used to be manual and now I have connected this entire operation via the S3 connector, less manual work and significant gains in conversions and payments

Incentivized

• Extremely positive. Very efficient style of communication.
• Excellent booking engine, very effective marketing option. Click to text.

Incentivized