Adobe Real-Time Customer Data Platform vs. Qubit OpenTag

In any scenario where we have a unique offline and online 'Person ID,' we are able to see great results with profile stitching within CDP. In cases where we do not have a unique Person ID between datasets, we find ourselves at a point where we would need to change our architecture to have the same Person ID to see results.

Incentivized

Pros: Easy tagging process, custom alerts, and Notifications, KPIs dashboard, Marketing operations alignment. Cons: Could use some improvement around the custom export options for data visualization.

Incentivized

• Real time segmentation and profiling on high volume of customer data
• Integration of various customer data sources, ranging from CRM, Web Analytics, EDL and other custom sources
• Data governance of customer data in the platform, down to attribute based access controls
• Activation across paid media, marketing automation and experience optimization platforms
• Easy to use interface for marketers

Incentivized

• Deploy/disable pixels to production on demand
• Be able to control pixel position and firing criteria
• Use a directory of third party vendors which makes it even faster

Incentivized

• Some features that are not yet released to all customers are necessary to manage cases like device sharing
• The methodology of how data is stored and manage is relatively unique and requires some ramp-up to fully understand
• There are some areas, like deduplication, where the platform doesn't provide the flexibility one would expect

Incentivized

• Being able to preview in the same way Qubit Deliver experiments can be previewed would be a great feature before publishing changes.

Incentivized

As I mentioned earlier, there are many reasons such as preparing a unified customer profile so you can easily evaluate your customers, generating segments or audiences for similar types of customers based on city, country, or attributes, and targeting them for campaigns. You can also create individual personalized journeys based on the data available at the customer level.

Incentivized

Qubit has supported us with our business goals and continues to do so.

Activation - great Segmentation - in UI, there should be the possibility of writing advanced code Tags. Both Mobile and Desktop Data Ingestion - might be pain in the ass. Changing one customer attribute is time-consuming. It should be some super admin or some feature. One user can change some customers' attributes easily. Data Transformation - Maybe there are some modules for that in AJO?

Incentivized

Easy to set up and integrate with other tools, boosts efficiencies within the team, provides great insights, custom dashboards, and notifications.

Incentivized

Friendly and knowledgeable customer support team.

Incentivized

Its my favorite tool in the entire Adobe Experience Platform ecosystem. I thought that its important to be connected with your customers and the best way to do it its to have a really good description to reveal what they like and prefer, that's the most important thing, so that's why I like Adobe Real-Time CDP

Incentivized

Qubit is much easier to use and select object vs. Google Tag Manager.

Incentivized

• Improved ability to target users across different marketing DSPs
• Increased click and conversion rate for Adobe Target
• Lowered opt out and bounce rates for email
• Decreased time to value on audience segmentation

Incentivized

• One of the most obvious and beneficial features is the huge reduction in HTTP requests, giving us a great site performance benefit.
• Managing all of our tags in one place has removed a lot of potential complications.

Incentivized