What users are saying about

Adobe Social

39 Ratings

MutualMind

4 Ratings

Adobe Social

39 Ratings
Score 6.7 out of 101

MutualMind

4 Ratings
Score 5.6 out of 101

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Likelihood to Recommend

Adobe Social

Adobe Social is not well suited to any type of social publishing, reporting or listening, particularly on a large scale within a major enterprise. It can, on occasion, completely fail to do what is asked of it. Customer support is slow and representatives often don't even read the ticket properly and ask questions answered by the ticket.
No photo available

MutualMind

No answer on this topic is available.

Feature Rating Comparison

Listening/monitoring

Adobe Social
2.4
MutualMind
Boolean keyword searches
Adobe Social
2.2
MutualMind
Filtering out noise/spam
Adobe Social
2.2
MutualMind
Sentiment analysis
Adobe Social
2.2
MutualMind
Broad channel coverage
Adobe Social
3.1
MutualMind

Publishing

Adobe Social
3.2
MutualMind
Content planning and scheduling
Adobe Social
4.2
MutualMind
Audience targeting
Adobe Social
3.3
MutualMind
Content optimization
Adobe Social
2.3
MutualMind
Workflow management
Adobe Social
3.2
MutualMind

Engagement

Adobe Social
2.2
MutualMind
Automated routing and prioritization
Adobe Social
2.2
MutualMind
Customer interaction histories
Adobe Social
2.2
MutualMind
Bulk actions
Adobe Social
2.1
MutualMind

Marketing

Adobe Social
2.1
MutualMind
Lead generation
Adobe Social
2.1
MutualMind
Content marketing
Adobe Social
2.2
MutualMind
Paid media management
Adobe Social
2.1
MutualMind
Campaigns and promotions
Adobe Social
2.2
MutualMind

Channel coverage/integration

Adobe Social
3.0
MutualMind
Twitter
Adobe Social
4.3
MutualMind
Facebook
Adobe Social
3.3
MutualMind
LinkedIn
Adobe Social
3.1
MutualMind
Google+
Adobe Social
3.2
MutualMind
Instagram
Adobe Social
3.0
MutualMind
Pinterest
Adobe Social
3.0
MutualMind
YouTube
Adobe Social
1.2
MutualMind

Reporting/analytics

Adobe Social
2.2
MutualMind
Campaign success analytics
Adobe Social
2.3
MutualMind
Real-time tracking
Adobe Social
2.2
MutualMind
Competitor analysis
Adobe Social
2.2
MutualMind

Account management

Adobe Social
2.6
MutualMind
Role-based user permissions & privileges
Adobe Social
3.2
MutualMind
Mobile access
Adobe Social
2.0
MutualMind

Pros

  • The approval process for posts is very straightforward.
  • If permissions are properly set up, it is very easy to write and schedule most types of posts.
  • The ability to set up custom moderation feeds is great.
No photo available
  • MutualMind gives us a view into the reach of social content we produce on behalf of our advertisers and the engagement that content generates with shoppers.
Brad Lawless profile photo

Cons

  • The publising tool is quite limited in terms of number of platforms it publishes to, as well as the functionality of being able to tweak posts within a platform
  • The customer service provided in support of this product leaves an enormous amount to be desired.
  • Adobe Social can be very slow to load and have it bring up the pages you actually want it to bring up
  • Much of the functionality of Adobe Social often doesn't work, and what does is not very ituitive to the user
No photo available
  • MutualMind gauges sentiment around social conversations but does so with the standard margin of error found in most social analytics products. The nature of human conversation makes it difficult for a machine to categorize sentiment with 100% accuracy. MutualMind gets sentiment right between 50% to 70% which is within acceptable industry averages for this type of product. With additional tuning (which MutualMind provides) the accuracy levels will increase.
Brad Lawless profile photo

Likelihood to Renew

Adobe Social5.4
Based on 11 answers
Product is not evolving, gaps are never overcome, and reporting is poor. It's not an innovative product.
Chris Cartwright profile photo
MutualMind8.2
Based on 1 answer
Reliability and flexibility (MutualMind's willingness to jointly produce new functionality)
Brad Lawless profile photo

Usability

Adobe Social2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo
MutualMind6.4
Based on 1 answer
As a company that's only 3 years old, MutualMind's toolset is quite usable but it could use some tweaks in the user interface, which they are constantly working on.
Brad Lawless profile photo

Reliability and Availability

Adobe Social7.0
Based on 1 answer
No answer on this topic is available.
MutualMind7.3
Based on 1 answer
During a recent upgrade period, MutualMind had a small window of unavailability. I am confident they have addressed the root cause and do not foresee any future issues.
Brad Lawless profile photo

Performance

Adobe Social5.0
Based on 1 answer
No answer on this topic is available.
MutualMind7.3
Based on 1 answer
The product's performance has improved greatly in the last year and we anticipate seeing additional improvements in coming months based no planned infrastructure changes.
Brad Lawless profile photo

Support

Adobe Social8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
No photo available
MutualMind7.3
Based on 1 answer
MutualMind has always been quick to address any issues or questions we have.
Brad Lawless profile photo

Online Training

Adobe Social6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Adobe Social5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
No photo available
MutualMind8.2
Based on 1 answer
Not really...MutualMind was very professional and helped with all stages of our setup and implementation.
Brad Lawless profile photo

Alternatives Considered

Adobe Social is a unified platform; Salesforce's Buddy Media & Radian6 is not. Adobe Social easily integrates with Adobe Analytics and the rest of their Marketing Cloud
No photo available
As mentioned before, Radian6 and Sysomos Heartbeat.
Brad Lawless profile photo

Return on Investment

  • Adobe Social allows us to insert our clients into online conversations related to their brand.
No photo available
  • By showing increases in engagement and share of voice (defined as the amount of content generated for our advertisers versus the amount of content generated for their competitors over time) we are able to correlate content to incremental sales data provided by our advertisers.
Brad Lawless profile photo

Pricing Details

Adobe Social

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

MutualMind

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details