What users are saying about

AdStage

5 Ratings

AppNexus

25 Ratings

AdStage

5 Ratings
Score 8.2 out of 101

AppNexus

25 Ratings
Score 8 out of 101

Add comparison

Likelihood to Recommend

AdStage

AdStage is great for bringing together all of your channels into one place for analytics. They now have easy API access into multiple channels which allows you to really deep dive and get the most out of the data that you often can't without that API access. They also have great ways to surface this data that is easy to digest for leadership.If you already have this internally or want to build it out internally, AdStage may not be a fit outside of some great automation tools, but it's not easy to have this data done and built out internally so this is a great place to start.
Matthew Lloyd profile photo

AppNexus

Yieldex is well suited when you want to analyze yield. Gone are the days when people asked me for new reports and I turned them away. I can always create a new report quickly. However, it does not generate nice looking charts for you. You still need to download the report and create charts yourself.
Kevin Yip profile photo

Feature Rating Comparison

Ad Network Integration

AdStage
9.0
AppNexus
3.3
Data Transfer
AdStage
9.0
AppNexus
3.0
DSP integration
AdStage
9.0
AppNexus
3.6

Ad Campaigns

AdStage
7.8
AppNexus
5.1
Ad campaign creation
AdStage
8.0
AppNexus
5.4
Ad deployment
AdStage
8.0
AppNexus
5.0
Display advertising
AdStage
7.0
AppNexus
5.0
Ad display and retargeting segmentation
AdStage
7.0
AppNexus
5.0
Sequence targeting
AdStage
9.0
AppNexus
5.0

Ad Reporting & Analytics

AdStage
7.8
AppNexus
5.2
Ad dashboards
AdStage
9.0
AppNexus
5.0
Ad performance reports
AdStage
9.0
AppNexus
5.0
Ad conversion tracking
AdStage
9.0
AppNexus
4.5
Ad attribution reporting
AdStage
6.0
AppNexus
4.5
Cross-channel ad management
AdStage
8.0
AppNexus
4.6
Ad forecasting and optimization
AdStage
6.0
AppNexus
7.9

Pros

  • Easily pulling together API access for multiple channels into one area for in-depth reporting
  • Automation. They helped a bunch with features that LinkedIn didn't have.
  • The team. They were always super responsive and on the ball with any questions or concerns we had. The customer service was great.
  • General reporting and tieing data together.
Matthew Lloyd profile photo
  • Targeting geographically by cities and regions, it has better targeting capabilities compared to other DSPs.
  • More and various targeting contextual categories.
  • Budget pacing is really great and super accurate.
No photo available

Cons

  • We were with them in the earlier days and when they were growing larger. We experienced some of that pain with pricing changes that didn't feel quite right. But, they've fixed this now.
  • We didn't really see the usefulness at times of optimizing some of the channels through AdStage, but we loved the reporting features they had for the channels.
  • Better tiers for payment and what fits into those. Again, these are being addressed much better now.
Matthew Lloyd profile photo
  • Customer Service - you don't have an account representative assigned to trading desks.
  • User interface is not easy - if you are new to the tool - it's not that easy to know how to set up everything.
  • There is no training or certification available for users.
No photo available

Likelihood to Renew

AdStage8.0
Based on 1 answer
AdStage has been great and the only reason we wouldn't renew is if we decided to build this all out internally for API access. But, customer services is great, the product is great and I'd definitely recommend it.
Matthew Lloyd profile photo
AppNexus4.0
Based on 6 answers
AppNexus keeps most of our historical data, and learns based on previous campaigns, so future campaigns for the same advertiser are likely to do better based on the AppNexus algorithms
No photo available

Usability

No score
No answers yet
No answers on this topic
AppNexus5.0
Based on 2 answers
Because I think the interface is kind of confusing at the beginning and it confuses you a lot.
No photo available

Reliability and Availability

No score
No answers yet
No answers on this topic
AppNexus10.0
Based on 1 answer
I've never had any problems with appnexus - the software is always available
No photo available

Performance

No score
No answers yet
No answers on this topic
AppNexus10.0
Based on 1 answer
Yes, everything works great in that sense
No photo available

Support

AdStage10.0
Based on 1 answer
AdStage had great support. They got back to me quickly every time, they always had or found an answer for what I was looking for, they took my feedback well, and they were knowledgeable with the platform and any issues I had. I have worked with a lot of other companies that are slow and AdStage definitely isn't one of them.
Matthew Lloyd profile photo
AppNexus6.0
Based on 1 answer
Because the support team does give you support, they take 24hrs to get back to you but once they open a ticket they focus on resolving the issue for you. My only problem is that you don't have a specific account representative assigned to you.
No photo available

Online Training

No score
No answers yet
No answers on this topic
AppNexus2.0
Based on 1 answer
Online training are not user friendly and not easy to understand
No photo available

Alternatives Considered

I'm actually not aware of a ton of direct competitors for what AdStage is doing right now. As mentioned before, they have some great integrations for deep analytics, they bring all of the different vendors together in one central place and they have some awesome automation tools that I have not seen around.
Matthew Lloyd profile photo
QlikView's dashboard is hard to configure. Also, it is unable to report on metrics by section or DMA. It does not update data that have been corrected. There is no visualization with QlikView.
Kevin Yip profile photo

Scalability

No score
No answers yet
No answers on this topic
AppNexus5.0
Based on 1 answer
Because it's a great DSP but not the best
No photo available

Return on Investment

  • It's saved time for me to easily build out campaigns in Facebook and LinkedIn quickly and in scale
  • It gives people the option to get direct API access to multiple channels without having to build it all in-house
  • It allowed some great optimizations for LinkedIn which allowed us to use our spend there better
Matthew Lloyd profile photo
  • The performance campaign I ran with AppNexus didn't deliver the expected/desired ROI goal.
No photo available

Screenshots

AdStage
AppNexus

Pricing Details

AdStage

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

AppNexus

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details