Agency Analytics vs. Google Mobile-Friendly Test

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Agency Analytics
Score 8.3 out of 10
Mid-Size Companies (51-1,000 employees)
Reporting software designed specifically for marketing agencies, boasting over 5,000 agencies as users of AgencyAnalytics for reports and live marketing dashboards. It can report on SEO, PPC, call tracking, social media, email marketing, and more with 60+ integrations. The solution aims to displace spreadsheets and help users grow their agencies, and is presented as an easy-to-use reporting software that just works the way it is needed to. It is available to try out through a 14-day…
$60
per month
Google Mobile-Friendly Test
Score 9.1 out of 10
N/A
Google Mobile-Friendly Test is a search engine optimization software solution offered by Google.N/A
Pricing
Agency AnalyticsGoogle Mobile-Friendly Test
Editions & Modules
Freelancer
$12
per month per client campaign (minimum 5 client campaigns)
Agency
$18
per month per client campaign (minimum 10 client campaigns)
Enterprise
contact for enterprise pricing
No answers on this topic
Offerings
Pricing Offerings
Agency AnalyticsGoogle Mobile-Friendly Test
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsWhat is a Client Campaign? A client campaign represents a client (their website and integrations).
More Pricing Information
Community Pulse
Agency AnalyticsGoogle Mobile-Friendly Test
Top Pros
Top Cons
Features
Agency AnalyticsGoogle Mobile-Friendly Test
SEO
Comparison of SEO features of Product A and Product B
Agency Analytics
-
Ratings
Google Mobile-Friendly Test
8.5
6 Ratings
9% above category average
Keyword analysis00 Ratings8.02 Ratings
Backlink management00 Ratings8.02 Ratings
SERP ranking tracking00 Ratings9.02 Ratings
Page grader00 Ratings8.75 Ratings
Competitive analysis00 Ratings7.02 Ratings
Site audit / diagnostics00 Ratings9.66 Ratings
Site recommendations00 Ratings8.95 Ratings
Task management00 Ratings9.02 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Agency Analytics
-
Ratings
Google Mobile-Friendly Test
8.5
5 Ratings
11% above category average
Local SEO00 Ratings8.02 Ratings
Social SEO00 Ratings9.02 Ratings
Mobile SEO00 Ratings10.05 Ratings
Global SEO00 Ratings7.02 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Agency Analytics
-
Ratings
Google Mobile-Friendly Test
9.2
4 Ratings
9% above category average
Multi-domain support00 Ratings8.94 Ratings
Integration with web analytics tools00 Ratings9.53 Ratings
Best Alternatives
Agency AnalyticsGoogle Mobile-Friendly Test
Small Businesses
TapClicks
TapClicks
Score 9.2 out of 10
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.9 out of 10
Medium-sized Companies
TapClicks
TapClicks
Score 9.2 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.3 out of 10
Enterprises
Alteryx
Alteryx
Score 9.0 out of 10
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Agency AnalyticsGoogle Mobile-Friendly Test
Likelihood to Recommend
9.0
(15 ratings)
9.2
(7 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(1 ratings)
Support Rating
9.8
(4 ratings)
-
(0 ratings)
User Testimonials
Agency AnalyticsGoogle Mobile-Friendly Test
Likelihood to Recommend
AgencyAnalytics
Agency Analytics has made the overall marketing procedure quite effective, where all the approaches have been brought into a single dashboard for the purpose of easy and quick functionality. [I] highly recommended analytic software for better growth of your company.
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Google
I mean, it is a simple, no-frill test that gives your OK or NOT OK and highlights where it is. It is just a temperature check, this has to be used in conjunction with other tools for it to be useful. Since it is free I recommend running it as a check always.
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Pros
AgencyAnalytics
  • Agency Analytics has the capability of connecting with web analytical solutions.
  • Besides, the application conducts both local and global SEO, perfecting the ranking of our company.
  • The tool facilitates the black-link management for SEO purposes.
  • Lastly, the customer support addresses all problems that clients face daily.
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Google
  • Google Mobile-Friendly Test is easy to use and works very fast.
  • Google also has its own search engine results in mind when using the tool. This is important, as Google has most of the online search market share.
  • Most modern devices are accounted for.
Read full review
Cons
AgencyAnalytics
  • Would like to see the stars feature to bring keywords to the top of the report have 1 click to remove all stars that were checked off previously.
  • Would love to have a feature to track how clients are ranking for keywords; currently only shows the # of keywords ranking in the top 10 positions of Google but doesn't show the actual keywords for each competitor.
  • Would extremely love to see a feature where the keywords can be viewed/filtered by position; for example page 1 of Google only, page 2 of Google only.
  • Would love to see a keyword tool to check keyword rankings or search volume for specific keywords; similar to Google's keyword planner.
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Google
  • Google's suggestions are sometimes vague or unhelpful.
  • The test doesn't offer multiple screen sizes or shapes. Though this isn't a huge issue, it would be nice to make sure a site using media queries stays mobile friendly throughout size changes
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Likelihood to Renew
AgencyAnalytics
No answers on this topic
Google
It is free, so I woule likely renew it.
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Support Rating
AgencyAnalytics
They are always on top/ahead of the curve. There has never been a time where I haven't had the platform work professionally when I needed it. They stand behind a top-quality product. It's easy to support something when they put hard work into development and maintenance.
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Google
No answers on this topic
Alternatives Considered
AgencyAnalytics
This is my first experience with a tool like Agency Analytics because I don't have a digital marketing background. My background is in sales, but I quickly realized that Agency Analytics is a selling point for prospective and existing clients. We also use Ahrefs and Semrush, but having access to AA is extremely valuable.
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Google
I think this is a great addition to other search tools and a really quick and easy way to check how your pages work on mobile to ensure your users have the best experience.
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Return on Investment
AgencyAnalytics
  • For a small to medium size agency, the $79/month cost is reasonable, allowing for unlimited users, 10 campaigns included, and 1,000 keywords tracked.
  • It is something we can easily build into our pricing model.
  • If more is needed, the platform can scale, allowing for more keyword tracking, more campaigns, etc.
Read full review
Google
  • Our websites pages are a hundred percent mobile friendly.
  • Detects almost all mobile usability issues.
  • Robust test tools extending up to detectors for incompatible plugins.
Read full review
ScreenShots

Agency Analytics Screenshots

Screenshot of Digital marketing dashboardScreenshot of Facebook analytics dashboardScreenshot of Google Analytics reportScreenshot of Integration pageScreenshot of White label page