What users are saying about

gShift

2 Ratings

Agency Analytics

8 Ratings
Score 8.5 out of 101

gShift

2 Ratings
Score 8.6 out of 101

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Likelihood to Recommend

Agency Analytics

Agency Analytics is one of the best website rank tracking tools that I have used so far. I feel like it shows a great amount of insight into the fluctuation of ranking over time. This tool is extremely helpful for B2B marketing agencies where you need to be able to show progress to your clients. Also, the ability to see the results in a live SERPs page gets rid of the trouble of showing a client the live result when you're not next to each other.
Sarah Nelson profile photo

gShift

gShift's pace of development is pretty amazing and they are very responsive to enhancement requests and other feedback on their solutions. gShift is well-suited for an agency environment where multiple clients need the basics in keyword rankings and website analytics and PPC reporting integration. gShift is less suited for a large organizations with multiple properties or web presences that are all integrated but require silos for reporting purposes or any type of parent-child reporting relationship that necessitates reporting at the property level as well as summarized reporting for all properties.
Brandon Kenig profile photo

Feature Rating Comparison

SEO

Agency Analytics
7.9
gShift
8.6
Backlink management
Agency Analytics
8.3
gShift
6.0
SERP ranking tracking
Agency Analytics
9.7
gShift
10.0
Page grader
Agency Analytics
7.0
gShift
9.0
Competitive analysis
Agency Analytics
7.5
gShift
9.0
Site audit / diagnostics
Agency Analytics
8.0
gShift
7.0
Site recommendations
Agency Analytics
7.0
gShift
8.0
Keyword analysis
Agency Analytics
gShift
10.0
Task management
Agency Analytics
gShift
10.0

SEO Channels

Agency Analytics
8.5
gShift
8.3
Local SEO
Agency Analytics
8.7
gShift
10.0
Global SEO
Agency Analytics
8.3
gShift
10.0
Social SEO
Agency Analytics
gShift
9.0
Mobile SEO
Agency Analytics
gShift
4.0

SEO Platform & Account Management

Agency Analytics
10.0
gShift
7.5
Integration with web analytics tools
Agency Analytics
10.0
gShift
10.0
Multi-domain support
Agency Analytics
gShift
5.0

Pros

  • Tracks keyword rankings
  • Tracks Google search queries
  • Manages links gained and lost
  • Allows us to sculpt and streamline Google Analytics and Search console dats
Gene Sower profile photo
  • Keyword Rankings - gShift allows you to track keywords by search engine, by device, and by location, giving you side-by-side views how you rank and appear in all use cases. gShift also tracks Google local map rankings, which provides greater insight for businesses with multiple rooftops and locations that want visibility into how customers can find them in different geographical regions of a metro area or on mobile vs. desktop.
  • White-labeled reporting - gShift allows you to run competition reports, keyword ranking reports, and comprehensive web analytics reports that pull in Google Analytics, Google AdWords, and Google Search Console data, making it less likely you have to provide your clients with separate reports from separate, third-party solutions.
  • Custom Dashboards - somewhat similar to Google's dashboard functionality although more limited in scope, you can create custom dashboards to share with members of your organization in real-time or export via PDF.
Brandon Kenig profile photo

Cons

  • There is so much available data, it can be difficult to sort through it and know what is most helpful and relevant.
  • The social media piece is nice to have, but not a deep resource for those who need more than it offers.
Jason Montoya profile photo
  • Minor bugs and defects are an ongoing issue - for example, PDF export capability for custom dashboards seems to be down frequently. While these type of defects are always resolved in 1-2 weeks, the fact that some of them keep reoccurring is an ongoing frustration.
  • Custom Dashboard functionality is limited to pre-set defaults as far as what data points or "beacons" as gShift calls them, that you could pull.
Brandon Kenig profile photo

Alternatives Considered

I've used Moz fairly extensively and I've found Agency Anaytics overall is a better tool for managing and monitoring keywords and SEO improvement opportunities. It's easy to use, quick to set up and less expensive than Moz.
Jason Montoya profile photo
gShift is more user-friendly and intuitive, particularly for sharing access with members across your organization who do not have the same level of digital marketing savvy. Additionally, gShift integrates reporting for web analytics, search visibility, social metrics, and PPC in one platform and one reporting tool in a way that the other providers do not.
Brandon Kenig profile photo

Return on Investment

  • Very affordable at $99 a month. While we don't charge clients for it we only offer it for our premium, full-service accounts.
  • It makes the work we do "official" and substantiates the work we do.
  • I feel it legitimizes our SEO work.
Gene Sower profile photo
  • We have been able to identify other keyword ranking opportunities and increase our on-site conversion rate.
  • gShift has helped us prioritize content and discover content that is over-performing, and better optimize that content and use it for remarketing purposes.
Brandon Kenig profile photo

Pricing Details

Agency Analytics

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Agency Analytics Editions & Modules
Agency Analytics
Edition
Freelancer
$49
Agency
$99
Enterprise
$249
Unlimited
$499
Additional Pricing Details

gShift

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
gShift Editions & Modules
gShift
Edition
Brand Professional
$325
Agency Professional
$999
kontextURLs
$199
Influencer Marketing module
$299
Additional Pricing Details
SEO Platform pricing is based on the number of keywords per month. kontextURL pricing is based on the number of clicks registered per month. Influencer Marketing module pricing is based on the number of influencers and/or rosters managed.