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Score 8.4 out of 101
13 Ratings
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Score 5.4 out of 101

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Likelihood to Recommend

Agency Analytics

Agency Analytics is one of the best website rank tracking tools that I have used so far. I feel like it shows a great amount of insight into the fluctuation of ranking over time. This tool is extremely helpful for B2B marketing agencies where you need to be able to show progress to your clients. Also, the ability to see the results in a live SERPs page gets rid of the trouble of showing a client the live result when you're not next to each other.
Sarah Nelson profile photo

Link Research Tools

It is the perfect solution for link auditing and link building.
Ivan Peric profile photo

Feature Rating Comparison

SEO

Agency Analytics
7.9
Link Research Tools
7.9
Backlink management
Agency Analytics
8.3
Link Research Tools
8.6
SERP ranking tracking
Agency Analytics
9.7
Link Research Tools
6.3
Page grader
Agency Analytics
7.0
Link Research Tools
7.3
Competitive analysis
Agency Analytics
7.6
Link Research Tools
8.8
Site audit / diagnostics
Agency Analytics
8.0
Link Research Tools
8.9
Site recommendations
Agency Analytics
7.0
Link Research Tools
8.5
Keyword analysis
Agency Analytics
Link Research Tools
7.8
Task management
Agency Analytics
Link Research Tools
7.2

SEO Channels

Agency Analytics
8.5
Link Research Tools
8.5
Local SEO
Agency Analytics
8.7
Link Research Tools
8.9
Global SEO
Agency Analytics
8.3
Link Research Tools
8.8
Social SEO
Agency Analytics
Link Research Tools
8.2
Mobile SEO
Agency Analytics
Link Research Tools
8.2

SEO Platform & Account Management

Agency Analytics
10.0
Link Research Tools
8.7
Integration with web analytics tools
Agency Analytics
10.0
Link Research Tools
8.8
Multi-domain support
Agency Analytics
Link Research Tools
8.6

Pros

  • I love the keyword "pool" system that Agency Analytics uses. We purchase a certain number of keywords (6,000) and then we can spread those across our accounts as we see fit. If we need more keywords for another company, we can remove them from an existing one without losing them. That also means that we can change keywords, add keywords, and remove keywords instantly from reports without waiting 30 days for them to re-run.
  • The customizability of the dashboard is new and awesome. We are able to create dashboard templates to use for our clients that shows exactly what we want it to. It also allows us to add text and links to explain certain aspects that might not be readily understandable to people outside the industry.
  • I also really appreciate the ability to send clients their own logins to the site. We add clients in as users to view their own reports at any time.
  • Agency Analytics runs results all day long and allows you to hover over the result to view more information as well as click to view the result in the SERPs.
Sarah Nelson profile photo
  • Recover and protect your site from Google Penalties by cleaning up your backlink profile
  • Get the most comprehensive backlink analysis possible for your own and your competitors' sites
  • Compare your competitors with your own site and learn how to outrank them by doing just a little better
  • Review and evaluate new found link opportunities
  • Find out who is ranking well for the keywords in your niche and identify new SEO opportunities
  • Spot trends in the speed of link building and identify spikes that could harm you
  • Monitor your backlinks and check if they are still active
Dragan Berak profile photo

Cons

  • There is so much available data, it can be difficult to sort through it and know what is most helpful and relevant.
  • The social media piece is nice to have, but not a deep resource for those who need more than it offers.
Jason Montoya profile photo
  • Some confusion about the price plans
Christiaan Bollen profile photo

Alternatives Considered

We still use BrightLocal to build citations and show our clients their Google My Business ranking placement. However, I like Agency Analytics better for their website ranking tool. I also like that Agency Analytics allows us to add clients as users to their campaign. Overall, I feel that Agency Analytics is a better website reporting tool.
Sarah Nelson profile photo
I have tried other tools years ago but have only used LTY for past 7 years and would not swap.
Frank Watson profile photo

Return on Investment

  • Agency Analytics has made it easier for us to report to our clients on a monthly basis. With being able to add users to the campaign, it also gives the client a little responsibility to track their report on their own time if it's between the monthly emails. This has saved us phone calls.
  • Being able to updates reports in real time saves us money because other tools charge you each time you run the report. Sometimes changes are just "tests" and you may need to revert back to the original set up. With Agency Analytics, we're not charged extra for making changes.
Sarah Nelson profile photo
  • This service is invaluable. It is one of, if not the best, tool that our company employs. It opens up possibilities for so many opportunities to clean up our clients from toxic SEO companies. A good portion of our job is making sure they are not toxic, so it helps to have a tool like this.
  • Link Research Tools also helps tremendously with lateral-thinking link building. Going down an anchor text rabbit hole can lead to amazing results which can augment our clients and help boost their profiles. We can become aware of new link opportunities with the URLs Link Research Tools presents.
  • It improves the value of the websites for our clients. By visibly seeing what anchor text ranks where, we know what to target and what we can improve on. We can see what is not sticking and try to improve it.
Kenny Madison profile photo

Pricing Details

Agency Analytics

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Agency Analytics Editions & Modules
Agency Analytics
Edition
Freelancer
$49
Agency
$99
Enterprise
$249
Unlimited
$499
Additional Pricing Details

Link Research Tools

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Link Research Tools Editions & Modules
Link Research Tools
Additional Pricing Details