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9 Ratings
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Score 8.5 out of 101
7 Ratings
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Score 9.7 out of 101

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Likelihood to Recommend

Agency Analytics

Companies where their website and search engine rankings matter are great users of the tool. If you want to know how to improve your search engine rankings, the first step is to track it. Agency Analytics does a great job accomplishing this with multiple ways to look at the data. If you're wondering how to improve your website for the search engines, the audit tool is super helpful to accomplish this.
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Searchmetrics

Be sure to review the contract and if possible, remove the auto-renew wording. Searchmetrics is a great tool for research and historical tracking, but if you are going to be sending out a lot of reports, make sure you have enough reporting "credits" for your expected use. Also, there are limits in the number of competitor sites and keywords you can store historical trend data for.
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Feature Rating Comparison

SEO

Agency Analytics
7.9
Searchmetrics
7.6
Backlink management
Agency Analytics
8.3
Searchmetrics
4.0
SERP ranking tracking
Agency Analytics
9.7
Searchmetrics
9.0
Page grader
Agency Analytics
7.0
Searchmetrics
8.0
Competitive analysis
Agency Analytics
7.6
Searchmetrics
7.0
Site audit / diagnostics
Agency Analytics
8.0
Searchmetrics
8.0
Site recommendations
Agency Analytics
7.0
Searchmetrics
8.0
Keyword analysis
Agency Analytics
Searchmetrics
9.0
Task management
Agency Analytics
Searchmetrics
8.0

SEO Channels

Agency Analytics
8.5
Searchmetrics
7.0
Local SEO
Agency Analytics
8.7
Searchmetrics
7.0
Global SEO
Agency Analytics
8.3
Searchmetrics
8.0
Social SEO
Agency Analytics
Searchmetrics
6.0
Mobile SEO
Agency Analytics
Searchmetrics
7.0

SEO Platform & Account Management

Agency Analytics
10.0
Searchmetrics
9.0
Integration with web analytics tools
Agency Analytics
10.0
Searchmetrics
9.0
Multi-domain support
Agency Analytics
Searchmetrics
9.0

Pros

  • Tracks and visualizes keyword rankings on Bing and Google.
  • Audits a website to identify opportunities to improve search engine rankings.
  • A one-stop place to see all marketing data.
  • Connects with most of Google's marketing data tools.
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  • Large database of companies and search terms to compare with our site.
  • In the research section, we are able to do research on an unlimited number of sites/keywords
  • Paid and Organic search research all in one place to make research and performance comparisons a lot easier
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Cons

  • There is so much available data, it can be difficult to sort through it and know what is most helpful and relevant.
  • The social media piece is nice to have, but not a deep resource for those who need more than it offers.
Jason Montoya profile photo
  • A lot of competitor SEO research sites offer suggestions on how to improve SEO ranking or changes that could be made to page title or descriptions, but Searchmetrics is a research only product and does not offer suggestions.
  • Not sure if all of their contracts have an auto-renew, but ours did and we missed the 30-day notice to opt out and are now stuck in a new full year contract...
  • Adding mobile tracking requires a new contract and is an additional add-on
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Likelihood to Renew

No score
No answers yet
No answers on this topic
Searchmetrics3.0
Based on 1 answer
We are currently using an agency and do not need Searchmetrics services at this time. If we do need research metrics in the future, we will probably go with them. The only deterrent is that we got suckered into an additional year with them because we were a few days late on opting out of the auto-renew. Although I was very upset about getting stuck an extra year paying for services I do not need, that is probably the only issue I have with the company, so if you can avoid that, it's a pretty good product.
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Alternatives Considered

I've used Moz fairly extensively and I've found Agency Anaytics overall is a better tool for managing and monitoring keywords and SEO improvement opportunities. It's easy to use, quick to set up and less expensive than Moz.
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We originally selected Searchmetrics because we got more bang for our buck. On the research end, we could do unlimited searches without the cost of the service going up. As for the historical data, we could store more trending data and do deeper research than we could with the competitor. The monthly fee was almost half (if i remember correctly, but it's been a few years) of what what we were paying before with a competitor.
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Return on Investment

  • Quickly allows me to see the effectiveness of our digital efforts.
  • Allows us to see and react to situations where we are regressing in our efforts.
  • Allows us to see opportunities for improvement. As we make these changes, we find our conversion goes up.
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  • It had a positive impact on the ROI. As the websites rank better the revenue raised.
  • Searchmetrics Suite is an expensive product, it is too expensive for small websites.
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Screenshots

Agency Analytics

Pricing Details

Agency Analytics

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Agency Analytics Editions & Modules
Agency Analytics
Edition
Freelancer
$49
Agency
$99
Enterprise
$249
Unlimited
$499
Additional Pricing Details

Searchmetrics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Searchmetrics Editions & Modules
Searchmetrics
Additional Pricing Details