Agency Analytics vs. SEOGadget for Excel

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Agency Analytics
Score 9.1 out of 10
Mid-Size Companies (51-1,000 employees)
Reporting software designed specifically for marketing agencies, boasting over 5,000 agencies as users of AgencyAnalytics for reports and live marketing dashboards. It can report on SEO, PPC, call tracking, social media, email marketing, and more with 60+ integrations. The solution aims to displace spreadsheets and help users grow their agencies, and is presented as an easy-to-use reporting software that just works the way it is needed to. It is available to try out through a 14-day…
$60
per month
SEOGadget for Excel
Score 8.0 out of 10
N/A
SEOGadget for Excel is a search engine optimization software solution offered by Builtvisible UK.N/A
Pricing
Agency AnalyticsSEOGadget for Excel
Editions & Modules
Freelancer
$12
per month per client campaign (minimum 5 client campaigns)
Agency
$18
per month per client campaign (minimum 10 client campaigns)
Enterprise
contact for enterprise pricing
No answers on this topic
Offerings
Pricing Offerings
Agency AnalyticsSEOGadget for Excel
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsWhat is a Client Campaign? A client campaign represents a client (their website and integrations).
More Pricing Information
Community Pulse
Agency AnalyticsSEOGadget for Excel
Features
Agency AnalyticsSEOGadget for Excel
SEO
Comparison of SEO features of Product A and Product B
Agency Analytics
-
Ratings
SEOGadget for Excel
6.6
1 Ratings
15% below category average
Keyword analysis00 Ratings7.01 Ratings
Backlink management00 Ratings9.01 Ratings
SERP ranking tracking00 Ratings6.01 Ratings
Page grader00 Ratings7.01 Ratings
Competitive analysis00 Ratings7.01 Ratings
Site recommendations00 Ratings5.01 Ratings
Task management00 Ratings5.01 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Agency Analytics
-
Ratings
SEOGadget for Excel
6.7
1 Ratings
12% below category average
Local SEO00 Ratings7.01 Ratings
Social SEO00 Ratings6.01 Ratings
Global SEO00 Ratings7.01 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Agency Analytics
-
Ratings
SEOGadget for Excel
8.0
1 Ratings
6% below category average
Multi-domain support00 Ratings7.01 Ratings
Integration with web analytics tools00 Ratings9.01 Ratings
Best Alternatives
Agency AnalyticsSEOGadget for Excel
Small Businesses
Supermetrics
Supermetrics
Score 9.8 out of 10
Nozzle
Nozzle
Score 10.0 out of 10
Medium-sized Companies
Supermetrics
Supermetrics
Score 9.8 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Enterprises
Alteryx Platform
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Score 9.1 out of 10
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.5 out of 10
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User Ratings
Agency AnalyticsSEOGadget for Excel
Likelihood to Recommend
10.0
(16 ratings)
7.0
(1 ratings)
Support Rating
9.8
(4 ratings)
-
(0 ratings)
User Testimonials
Agency AnalyticsSEOGadget for Excel
Likelihood to Recommend
AgencyAnalytics
Agency Analytics has made the overall marketing procedure quite effective, where all the approaches have been brought into a single dashboard for the purpose of easy and quick functionality. [I] highly recommended analytic software for better growth of your company.
Read full review
Builtvisible UK
SEOGadget is ideal when using vendors like Moz and Majestic for analysis of your backlinks. It is not the tool to use if you need to gain more backlinks or want to increase your backlink. It can help you edit your backlink profile and understand where the links come from. It is probably ideal for in-house teams studying larger sites with lots of links and trying to understand their link partners, or an agency/freelancer that needs to import data from multiple sources to help clients with link profiles. It is not the tool to target new link opportunities, but with some ingenuity you could probably use it for this if you an access your competitor data. It's also good for anchor analysis which is something few teams really look into.
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Pros
AgencyAnalytics
  • Agency Analytics has the capability of connecting with web analytical solutions.
  • Besides, the application conducts both local and global SEO, perfecting the ranking of our company.
  • The tool facilitates the black-link management for SEO purposes.
  • Lastly, the customer support addresses all problems that clients face daily.
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Builtvisible UK
  • Authentication is simple and requires no real in-depth knowledge
  • Importing of data into Excel saves time and saves us an extra step which is really important
  • Working with the data we need to see is much easier and faster
  • Collects multiple sources and saves time logging in
  • Data analysis is simple and straight forward
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Cons
AgencyAnalytics
  • Would like to see the stars feature to bring keywords to the top of the report have 1 click to remove all stars that were checked off previously.
  • Would love to have a feature to track how clients are ranking for keywords; currently only shows the # of keywords ranking in the top 10 positions of Google but doesn't show the actual keywords for each competitor.
  • Would extremely love to see a feature where the keywords can be viewed/filtered by position; for example page 1 of Google only, page 2 of Google only.
  • Would love to see a keyword tool to check keyword rankings or search volume for specific keywords; similar to Google's keyword planner.
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Builtvisible UK
  • More flexibility in creating tables would be easier, as not all tables were able to be created this might be user error in some cases
  • More data imports would be nice this could be more of a one-and-done package, right now it only imports links
  • Added functionality to analyze data would be nice
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Support Rating
AgencyAnalytics
They are always on top/ahead of the curve. There has never been a time where I haven't had the platform work professionally when I needed it. They stand behind a top-quality product. It's easy to support something when they put hard work into development and maintenance.
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Builtvisible UK
No answers on this topic
Alternatives Considered
AgencyAnalytics
This is my first experience with a tool like Agency Analytics because I don't have a digital marketing background. My background is in sales, but I quickly realized that Agency Analytics is a selling point for prospective and existing clients. We also use Ahrefs and Semrush, but having access to AA is extremely valuable.
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Builtvisible UK
This includes more data and makes backlink analysis easier because you don't have to build sheets and tables from scratch. While it doesn't directly compare (it uses some of these services) it is better suited for the custom analysis of data and that is a big help when you do a lot of data manipulation. It's easier and more streamlined than Knime, and Knime does not allow you to import directly from Moz or Majestic so a step is saved here. It can't do as much as Knime but most of the things you want to do it can do, and you can do them faster.
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Return on Investment
AgencyAnalytics
  • For a small to medium size agency, the $79/month cost is reasonable, allowing for unlimited users, 10 campaigns included, and 1,000 keywords tracked.
  • It is something we can easily build into our pricing model.
  • If more is needed, the platform can scale, allowing for more keyword tracking, more campaigns, etc.
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Builtvisible UK
  • It is hard to quantify this realistically but it does save time and that is big
  • Importing data is a time suck, so the only real advantage here is the ability to do two or three imports instantly without downloading and visiting three sites, this could be expanded for even more ROI
  • We haven't had any negative impacts as this is mainly a time saver
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ScreenShots

Agency Analytics Screenshots

Screenshot of Digital marketing dashboardScreenshot of Facebook analytics dashboardScreenshot of Google Analytics reportScreenshot of Integration pageScreenshot of White label page