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Ahrefs vs. Google Campaign Manager 360 vs. ProRankTracker

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Ahrefs

    Score8.8 out of 10
    N/AAhrefs is an SEO tool providers. Ahrefs Site Explorer provides a suite of tools including a component for backlink & on-page SEO analysis, online brand mentions tracking, and domain comparison tool for competitor analysis, etc. They refer to themselves as β€œthe largest index of live backlinks.”

    $127

    per month

    Google Campaign Manager 360

    Score6.7 out of 10
    N/AReplacing DoubleClick, Google Campaign Manager 360 is a web-based ad management system for advertisers and agencies, used to manage digital campaigns across websites and mobile. This includes features for ad serving, targeting, verification, and reporting.N/A

    ProRankTracker

    Score9.9 out of 10
    N/APro Rank Tracker is a search engine optimization software solution offered by Pro Rank Tracker.

    $99

    per month

    Pricing
    AhrefsGoogle Campaign Manager 360ProRankTracker
    Editions & Modules
    Lite
    $129.00
    per month
    Standard
    $249.00
    per month
    Advanced
    $449.00
    per month
    Enterprise
    $1499.00
    per month
    No answers on this topic
    Free
    $0
    100 terms for 30 days with all premium features enabled, Then 20 terms basic tracking. No credit-card/PayPal required
    Starter
    $13.5 - $69
    per month 100-750 tracked terms
    Pro
    $89 - $149
    per month 1000-2500 tracked terms
    Agency
    $180 - $740
    per month 3000-20,000 tracked terms
    Offerings
    Pricing Offerings
    AhrefsGoogle Campaign Manager 360ProRankTracker
    Free Trial
    NoNoYes
    Free/Freemium Version
    YesNoNo
    Premium Consulting/Integration Services
    NoNoNo
    Entry-level Setup FeeNo setup feeNo setup feeNo setup fee
    Additional DetailsDiscount available for annual billing.β€”β€”
    More Pricing Information
    Community Pulse
    AhrefsGoogle Campaign Manager 360ProRankTracker
    Considered Multiple Products
    Ahrefs
    No answer on this topic
    Google
    No answer on this topic
    Pro Rank Tracker
    No answer on this topic
    Key User Insights
    Would buy again
    95%
    Would buy again
    38 Answers
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    94%
    Delivers good value for the price
    34 Answers
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    98%
    Happy with the feature set
    39 Answers
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    33 Answers
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    97%
    Implementation went as expected
    36 Answers
    No answers on this topic
    No answers on this topic
    Features
    AhrefsGoogle Campaign Manager 360ProRankTracker
    SEO
    Comparison of SEO features of Ahrefs and Google Campaign Manager 360 and ProRankTracker
    Feature
    Ahrefs
    8.3
    72 Ratings
    8% above category average
    Google Campaign Manager 360
    -
    Ratings
    ProRankTracker
    10.0
    1 Ratings
    26% above category average
    Keyword analysis9.869 Ratings00 Ratings00 Ratings
    Backlink management9.470 Ratings00 Ratings00 Ratings
    SERP ranking tracking8.568 Ratings00 Ratings10.01 Ratings
    Page grader7.462 Ratings00 Ratings00 Ratings
    Competitive analysis9.270 Ratings00 Ratings00 Ratings
    Site audit / diagnostics7.465 Ratings00 Ratings00 Ratings
    Site recommendations7.561 Ratings00 Ratings00 Ratings
    Task management7.033 Ratings00 Ratings00 Ratings
    SEO Channels
    Comparison of SEO Channels features of Ahrefs and Google Campaign Manager 360 and ProRankTracker
    Feature
    Ahrefs
    6.4
    63 Ratings
    17% below category average
    Google Campaign Manager 360
    -
    Ratings
    ProRankTracker
    -
    Ratings
    Local SEO6.751 Ratings00 Ratings00 Ratings
    Social SEO6.048 Ratings00 Ratings00 Ratings
    Mobile SEO6.047 Ratings00 Ratings00 Ratings
    Global SEO7.157 Ratings00 Ratings00 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Ahrefs and Google Campaign Manager 360 and ProRankTracker
    Feature
    Ahrefs
    7.3
    60 Ratings
    14% below category average
    Google Campaign Manager 360
    -
    Ratings
    ProRankTracker
    10.0
    1 Ratings
    17% above category average
    Multi-domain support6.357 Ratings00 Ratings10.01 Ratings
    Integration with web analytics tools8.429 Ratings00 Ratings00 Ratings
    Ad Network Integration
    Comparison of Ad Network Integration features of Ahrefs and Google Campaign Manager 360 and ProRankTracker
    Feature
    Ahrefs
    -
    Ratings
    Google Campaign Manager 360
    9.0
    29 Ratings
    20% above category average
    ProRankTracker
    -
    Ratings
    Data Transfer00 Ratings9.024 Ratings00 Ratings
    DSP integration00 Ratings9.026 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Ahrefs and Google Campaign Manager 360 and ProRankTracker
    Feature
    Ahrefs
    -
    Ratings
    Google Campaign Manager 360
    8.8
    33 Ratings
    11% above category average
    ProRankTracker
    -
    Ratings
    Ad campaign creation00 Ratings8.033 Ratings00 Ratings
    Ad deployment00 Ratings10.033 Ratings00 Ratings
    Display advertising00 Ratings10.030 Ratings00 Ratings
    Ad display and retargeting segmentation00 Ratings9.031 Ratings00 Ratings
    Sequence targeting00 Ratings7.023 Ratings00 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Ahrefs and Google Campaign Manager 360 and ProRankTracker
    Feature
    Ahrefs
    -
    Ratings
    Google Campaign Manager 360
    9.2
    33 Ratings
    17% above category average
    ProRankTracker
    -
    Ratings
    Ad dashboards00 Ratings10.031 Ratings00 Ratings
    Ad performance reports00 Ratings9.033 Ratings00 Ratings
    Ad conversion tracking00 Ratings9.032 Ratings00 Ratings
    Ad attribution reporting00 Ratings9.031 Ratings00 Ratings
    Cross-channel ad management00 Ratings9.026 Ratings00 Ratings
    Ad forecasting and optimization00 Ratings9.025 Ratings00 Ratings
    Best Alternatives
    AhrefsGoogle Campaign Manager 360ProRankTracker
    Small Businesses
    Serpstat
    Score10 out of 10
    AdRoll
    Score3.7 out of 10
    Serpstat
    Score10 out of 10
    Medium-sized Companies
    Yoast
    Score8.4 out of 10
    Criteo Commerce Growth
    Score8 out of 10
    Yoast
    Score8.4 out of 10
    Enterprises
    Google Trends
    Score8.6 out of 10
    Criteo Commerce Growth
    Score8 out of 10
    Google Trends
    Score8.6 out of 10
    All AlternativesView all alternativesView all alternativesView all alternatives
    User Ratings
    AhrefsGoogle Campaign Manager 360ProRankTracker
    Likelihood to Recommend
    9.2
    (77 ratings)
    9.0
    (45 ratings)
    10.0
    (1 ratings)
    Likelihood to Renew
    10.0
    (5 ratings)
    8.0
    (13 ratings)
    10.0
    (1 ratings)
    Usability
    9.1
    (5 ratings)
    8.0
    (2 ratings)
    9.0
    (1 ratings)
    Support Rating
    8.8
    (14 ratings)
    9.0
    (4 ratings)
    10.0
    (1 ratings)
    Online Training
    -
    (0 ratings)
    8.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    -
    (0 ratings)
    6.0
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    AhrefsGoogle Campaign Manager 360ProRankTracker
    Likelihood to Recommend
    Ahrefs
    Ahrefs is a must have in the SEO toolbox. It is one of the leading tools in the industry for serious SEO research. It can do almost everything you need on the non-technical side of SEO. In my opinion, it is not great if you need a detailed technical tool that identifies errors and helps with fix suggestions. In that instance, I think there are better tools on the market. But - for content and keyword related tasks, I think it's must have.
    Incentivized
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    Google
    I feel pretty neutral about Google Marketing Platform. For the longest time, my company wasn't using it because each of the features (Data Studio, Analytics, etc.) could be accessed separately. In fact, most of the time, I don't even go into Google Marketing Platform because it's easier to directly navigate to the individual platforms. There are very few features about GMP that can only be accessed from the GMP UI. The Integrations Center is probably the main feature I utilize from the GMP UI, which allows me to see a summary of the integrations I have in place across all my client properties and accounts.
    Incentivized
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    Pro Rank Tracker
    Pro Rank Tracker has been extremely help to myself and my team. We have saved a lot of time doing manual ranks on a monthly basis by using this tool. If you want to easily track your search engine optimization efforts without having to manually track rank changes for specific keywords that you are focusing on then Pro Rank Tracker is the software for you.
    Incentivized
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    Pros
    Ahrefs
    • I have been using this platform in my organization to develop several SEO tools to help to grow our website much.
    • It has all the main features which include competitor research, keyword research, website audit, content research, and rank tracking.
    • I have been using all these functions in the organization for several purposes. It provides complete information and complete performance details of the SEO.
    • It provides us the detailed keyword research with volume, CPC, and other information.
    Incentivized
    Read full review
    Google
    • Bringing together data from multiple channels and engines and allows you to visualize the data in an easy to use platform. This saves time from using multiple logins for the different platforms.
    • Auto bidding tools save time from manual bidding, as it allows you to set the specific terms around what levels you want to cap your CPCs at. You then let DoubleClick adjust your bids to gain the most conversions from the cheapest CPCs. This frees up time to do other in-depth analysis and strategy.
    • DoubleClick also has the ability to track conversions and clicks on any page using their floodlight tags. This is good for tracking certain actions on yours or a client's site and is especially good if they do not use any other tools, such as Google Analytics or Adobe, to track conversions and user actions on site. You can also use these in conjunction with the auto bidding tools.
    Incentivized
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    Pro Rank Tracker
    • Accurate tracking
    • Great reports based on what you are looking for (day vs day, week vs week, month vs month)
    • Great resources to help use the tool
    Incentivized
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    Cons
    Ahrefs
    • Can't export graphs: some graphs within the tool would be useful as an export. Unfortunately, exporting them is not an option.
    • No "blanket" reporting options: though Ahrefs is excellent for gathering and exporting intel/data, there are no blanket SEO reports provided. Exporting data is great, but simple report exporting would make it better.
    Incentivized
    Read full review
    Google
    • The process for on-boarding new users can be difficult if they do not already have a Gmail or Gmail-linked account.
    • Difficult to troubleshoot technical issues (with the platform, with tags, etc.) because of the lack of customer support. Unclear if the agency has a dedicated team or individual to assist, and often have to deal with out-sourced support teams.
    Incentivized
    Read full review
    Pro Rank Tracker
    • I can't think of anything
    • I am pleased with everything Pro Rank Tracker related
    Incentivized
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    Likelihood to Renew
    Ahrefs
    Their index is too vast to ignore when looking at a complete backlink profile. We find links in Ahrefs that do not appear in any other link detection tool. For this reason, it's a must for our agency to use for the foreseeable future. Plus, it's very affordable considering the data you get
    Read full review
    Google
    Due to its adapting behavior with industry ad formats and seamless integration with publishers and DSP's, I don't see myself moving away from DCM. As we see the display advertising is getting more programatic and automated due to the rise of DSP and concept of RTB, Double Click has evolved with new advanced best practices
    Read full review
    Pro Rank Tracker
    Because it is affordable and helps us with our monthly marketing initiatives
    Incentivized
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    Usability
    Ahrefs
    Ahrefs is very easy to use - you can jump right in and understand most of the assets. Overall, the dashboard snapshots give a very good picture of inbound link activity. For deeper analysis of historical trends, the system can become cumbersome, making it hard to do full work without exporting and reformatting the data.
    Read full review
    Google
    The Doubleclick interface is easy and simple to get a hang of. The options are slightly limited compared to other DSPs. But, for a simple campaign, this is a great DSP to move forward with. They have a ton of data and can plug into a lot of different partners
    Incentivized
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    Pro Rank Tracker
    Because it is easy to use and is a powerful too that is extremely helpful in our agency.
    Incentivized
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    Support Rating
    Ahrefs
    Ahrefs has always been responsive when there's been a technical issue with the site. There are usually very little problems, but if there are, they announce it on their social media accounts which keeps its customers informed. Email support is prompt and the customer service people are very helpful, knowledgable and friendly.
    Incentivized
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    Google
    They do not have strong support team. It is tough to get answer when I need it. They always refer you to an online guide and not an actual person. If so, the person is based out of an offshore team in India and does not know the specific client goals .
    Incentivized
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    Pro Rank Tracker
    Because support is immediate and the resource available to help you with a problem are amazing.
    Incentivized
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    Implementation Rating
    Ahrefs
    No answers on this topic
    Google
    I would highly recommend asking clients to provide 3PAS tags or use an internal 3PAS
    Incentivized
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    Pro Rank Tracker
    No answers on this topic
    Alternatives Considered
    Ahrefs
    Majestic and Ahrefs are really close in terms of tool. Ahrefs does offer competitive comparison and they do have a more up to date data base. Majestic however has a more comprehensive historical view of sites which is also extremely valuable. Majestic also offers a link velocity chart that is missing on Ahrefs. Ahrefs makes up for this with their links gained/lost calendar which Majestic is missing.
    Incentivized
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    Google
    Marin takes a lot more time for everything, mainly for the campaigns setup. This also leads to many mistakes, which impact the performance. I've used Marin on a couple of previous clients and we've had many problems with it, mainly with correct conversion tracking and account optimizations. Besides, Marin is behind all the new features available on AdWords, which makes the tracking also not very flexible.
    Incentivized
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    Pro Rank Tracker
    We have never used any other tools other than Pro Rank Tracker so I am unable to stack it up against competition.
    Incentivized
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    Return on Investment
    Ahrefs
    • Ahrefs Site Explorer has helped with any comprehensive backlink analysis and backlink profile management we've had.
    • Ahrefs Site Explorer has helped tremendously in getting manual penalties lifted for certain sites.
    • Aherfs Site Explorer has been helpful in identifying 404 error pages.
    Incentivized
    Read full review
    Google
    • DS3 has improved ROI considerably due to its ability to make the work of a team of digital marketers to go further and improving internal efficiency.
    • There is a notable improvement in account performance for those integrated with DoubleClick as opposed to not, with better tracking, new bid strategy options, and a more responsive interface.
    • The additional fee on top of media spend is a considerable expense for a large advertiser, but the necessity of a product/solution such as this means that there is always likely to be some comparative cost.
    Incentivized
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    Pro Rank Tracker
    • It has saved us a lot of time and money
    Incentivized
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    ScreenShots

    Ahrefs Screenshots

    Screenshot of Analyze backlinks and keywords of any website to find opportunities for your organic traffic growthScreenshot of Check your website for 100+ pre-defined SEO issuesScreenshot of Get relevant keyword ideas supported by accurate SEO metricsScreenshot of Find the most shared and linked-to content on any topicScreenshot of Track your and your competitors' search rankings

    ProRankTracker Screenshots

    Screenshot of ProRankTracker's URL ViewScreenshot of ProRankTracker's DashboardScreenshot of ProRankTracker's Progress ChartsScreenshot of ProRankTracker's Reports Center