What users are saying about
Top Rated
322 Ratings
Top Rated
322 Ratings
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Score 8.8 out of 100
22 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9.4 out of 100

Feature Set Ratings

  • Ahrefs ranks higher in 2 feature sets: SEO, SEO Channels
  • Google PageSpeed Insights ranks higher in 1 feature set: SEO Platform & Account Management

SEO

8.0

Ahrefs

80%
7.2

Google PageSpeed Insights

72%
Ahrefs ranks higher in 6/8 features

Keyword analysis

8.4
84%
62 Ratings
6.0
60%
1 Rating

Backlink management

8.5
85%
63 Ratings
N/A
0 Ratings

SERP ranking tracking

8.1
81%
61 Ratings
N/A
0 Ratings

Page grader

7.5
75%
56 Ratings
6.8
68%
4 Ratings

Competitive analysis

8.7
87%
63 Ratings
5.0
50%
2 Ratings

Site audit / diagnostics

8.1
81%
58 Ratings
9.5
95%
5 Ratings

Site recommendations

8.1
81%
56 Ratings
9.5
95%
5 Ratings

Task management

6.6
66%
30 Ratings
6.5
65%
2 Ratings

SEO Channels

7.6

Ahrefs

76%
6.6

Google PageSpeed Insights

66%
Ahrefs ranks higher in 3/4 features

Local SEO

7.4
74%
47 Ratings
5.0
50%
1 Rating

Social SEO

6.7
67%
44 Ratings
5.0
50%
1 Rating

Mobile SEO

7.8
78%
43 Ratings
9.7
97%
5 Ratings

Global SEO

8.7
87%
51 Ratings
6.7
67%
3 Ratings

SEO Platform & Account Management

8.5

Ahrefs

85%
8.7

Google PageSpeed Insights

87%
Ahrefs ranks higher in 1/2 features

Multi-domain support

8.6
86%
50 Ratings
9.4
94%
2 Ratings

Integration with web analytics tools

8.4
84%
30 Ratings
8.0
80%
1 Rating

Attribute Ratings

  • Ahrefs is rated higher in 1 area: Support Rating
  • Google PageSpeed Insights is rated higher in 1 area: Likelihood to Recommend
  • Ahrefs and Google PageSpeed Insights are tied in 1 area: Usability

Likelihood to Recommend

8.7

Ahrefs

87%
70 Ratings
10.0

Google PageSpeed Insights

100%
5 Ratings

Likelihood to Renew

10.0

Ahrefs

100%
5 Ratings

Google PageSpeed Insights

N/A
0 Ratings

Usability

10.0

Ahrefs

100%
2 Ratings
10.0

Google PageSpeed Insights

100%
1 Rating

Support Rating

8.8

Ahrefs

88%
28 Ratings
1.0

Google PageSpeed Insights

10%
2 Ratings

Likelihood to Recommend

Ahrefs

It gives the best report to us which helps us to find the opportunity to build backlinks. Another main feature that makes Ahrefs a safe and sound approach to SEO is that it provides information about duplicate content, URLs, redirects along with other errors that can be dangerous to the website.
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Google

If you notice your site is taking a long time to load, then you should first use PageSpeed Insights to see what can quickly be optimized (also check your file sizes, hosting server, NGINX and other common sources of slow speed, too.) And, if you've notice gradually fewer Organic Search visits, PageSpeed Insights might be able to help. As Google is reducing the prevalence of slow sites, you could be losing traffic. Speed up your page load times by finding what is blocking renders, slowing down contentful paints, and other critical page speed signals.
Read full review

Pros

Ahrefs

  • Backlink data: Ahrefs continues to provide the best backlink data in the industry when compared to other tools. Other players are playing catching up, but as a first mover, Ahrefs is ahead of the game by far.
  • Keyword data: Ahrefs provides extremely valuable keyword data. Though I rank them second in this category, the data that they provide is comparable to the first ranked player.
  • Content Explorer: I don't think other industry tools (SEO specific) has a content explorer as useful as Ahrefs. Their content explorer works great for identifying top content and trends for multiple industries.
  • Rank Tracker: This rank tracker is better than the average tracker and Ahrefs provides a large limit for tracked keywords. Though they have moved away from daily updates, the rank tracker is great for bench marking progress.
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Google

  • Measure page loading time
  • Compared loading times against Google's benchmarks
  • Identifies opportunities for web page performance improvements
  • Identifies sub-optimal web page attributes that slow down page loading
  • Compare performance on mobile and desktop devices easily
Read full review

Cons

Ahrefs

  • Anchor text alert notifications for a specific domain would be nice to have.
  • Would also be nice to set a specific client domain and then be able to pick 5 competitor sites to compare it to instead of entering in the client site and then 4 competitors to compare.
  • Adding emails to forward the exports to from running a report would be good too.
Read full review

Google

  • The suggestions for improvement can be technical for non-developers.
Read full review

Pricing Details

Ahrefs

Starting Price

$99 per month

Editions & Modules

Ahrefs editions and modules pricing
EditionModules
Lite$99.001
Standard$179.002
Advanced$399.003
Agency$999.004

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Google PageSpeed Insights

Starting Price

$0

Editions & Modules

Google PageSpeed Insights editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Likelihood to Renew

    Ahrefs

    Their index is too vast to ignore when looking at a complete backlink profile. We find links in Ahrefs that do not appear in any other link detection tool. For this reason, it's a must for our agency to use for the foreseeable future. Plus, it's very affordable considering the data you get
    Read full review

    Google

    No answers on this topic

    Usability

    Ahrefs

    Ahrefs is very easy to use - you can jump right in and understand most of the assets. Overall, the dashboard snapshots give a very good picture of inbound link activity. For deeper analysis of historical trends, the system can become cumbersome, making it hard to do full work without exporting and reformatting the data.
    Read full review

    Google

    It's a free, easy to use tool
    Read full review

    Support Rating

    Ahrefs

    Ahrefs has always been responsive when there's been a technical issue with the site. There are usually very little problems, but if there are, they announce it on their social media accounts which keeps its customers informed. Email support is prompt and the customer service people are very helpful, knowledgable and friendly.
    Read full review

    Google

    There is no support from Google for the tool.
    Read full review

    Alternatives Considered

    Ahrefs

    I think when it comes to keyword tracking, Ahrefs is not as good BrightEdge, but Ahrefs Site Explorer trumps BrightEdge when it comes to anything backlink related. I would use Ahrefs Site Explorer for backlink analysis, identifying 404 error pages, examining anchor texts, and exploring top content. However, I would utilze BrightEdge for keyword and ranking information
    Read full review

    Google

    I think GTmetrix has some feedback that PageSpeed doesn't provide, but Google's tool is easier overall and has a better user experience; also offers compressed images, CSS, and javascript files if that's the case. Also, Google has extensive documentation to help you better understand what can be done to improve your grade.
    Read full review

    Return on Investment

    Ahrefs

    • When we can create really great content for our site that ranks well and quickly, we can more effectively monetize that content with affiliate links.
    • Boosting our clients' overall rankings also has a positive impact on revenue since the lifetime value for a client with a high performing campaign is better than one that is lackluster
    • We can analyze competitors (of ours and our clients) and hopefully outmaneuver them digitally
    Read full review

    Google

    • Faster loading site, give results faster to visitors
    • Buyers can get to the end of the buying cycle faster
    Read full review

    Screenshots

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