What users are saying about
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
Top Rated
106 Ratings

Ahrefs

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
Top Rated
106 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 9.1 out of 101
10 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.9 out of 101

Likelihood to Recommend

Ahrefs

Ahrefs has great prices for the data they provide. As a freelancer, I know there are cheaper options, but they do not provide the backlink data that Ahrefs provides. As an in-house SEO, I believe that Ahrefs is a must for research. If I had one SEO tool, it would be Ahrefs because it has most SEO tools all in its suite.
Mitch Lee profile photo

Google PageSpeed Insights

We like Google PageSpeed Insights because it's rather simple to use and it fits all sorts of projects on the web, like simple landing pages, e-commerce, blogs and much more. It's great for the quality assurance stage, but it also provides insights and it needs to be considered right from the start.
Carlos Eduardo de Souza profile photo

Feature Rating Comparison

SEO

Ahrefs
8.2
Google PageSpeed Insights
8.2
Keyword analysis
Ahrefs
9.1
Google PageSpeed Insights
6.0
Backlink management
Ahrefs
9.4
Google PageSpeed Insights
SERP ranking tracking
Ahrefs
8.5
Google PageSpeed Insights
Page grader
Ahrefs
8.3
Google PageSpeed Insights
9.0
Competitive analysis
Ahrefs
9.2
Google PageSpeed Insights
6.0
Site audit / diagnostics
Ahrefs
7.7
Google PageSpeed Insights
10.0
Site recommendations
Ahrefs
7.3
Google PageSpeed Insights
10.0
Task management
Ahrefs
5.9
Google PageSpeed Insights

SEO Channels

Ahrefs
7.7
Google PageSpeed Insights
10.0
Local SEO
Ahrefs
8.1
Google PageSpeed Insights
Social SEO
Ahrefs
6.4
Google PageSpeed Insights
Mobile SEO
Ahrefs
7.5
Google PageSpeed Insights
10.0
Global SEO
Ahrefs
8.7
Google PageSpeed Insights
10.0

SEO Platform & Account Management

Ahrefs
8.5
Google PageSpeed Insights
8.0
Multi-domain support
Ahrefs
9.1
Google PageSpeed Insights
Integration with web analytics tools
Ahrefs
7.9
Google PageSpeed Insights
8.0

Pros

Ahrefs

  • Their backlink database is still one of the most up to date we've seen when compared to similar tools.
  • The user interface is very intuitive and easy to learn.
  • They provide you with a lot of great information and the ability to set a date range can really help you narrow things down.
Joshua Titsworth profile photo

Google PageSpeed Insights

  • Straight to the point
  • Valuable feedback on performance
  • Provide optimized assets (CSS, JS and images)
Carlos Eduardo de Souza profile photo

Cons

Ahrefs

  • Anchor text alert notifications for a specific domain would be nice to have.
  • Would also be nice to set a specific client domain and then be able to pick 5 competitor sites to compare it to instead of entering in the client site and then 4 competitors to compare.
  • Adding emails to forward the exports to from running a report would be good too.
Joshua Titsworth profile photo

Google PageSpeed Insights

  • Could have better mobile analysis
  • Some performance requirements are somewhat difficult to meet
  • You don't need to get a 100% grade to have a greatly optimized website
Carlos Eduardo de Souza profile photo

Likelihood to Renew

Ahrefs

Ahrefs 10.0
Based on 5 answers
Their index is too vast to ignore when looking at a complete backlink profile. We find links in Ahrefs that do not appear in any other link detection tool. For this reason, it's a must for our agency to use for the foreseeable future. Plus, it's very affordable considering the data you get
No photo available

Google PageSpeed Insights

No score
No answers yet
No answers on this topic

Usability

Ahrefs

Ahrefs 7.0
Based on 1 answer
Ahrefs is very easy to use - you can jump right in and understand most of the assets. Overall, the dashboard snapshots give a very good picture of inbound link activity. For deeper analysis of historical trends, the system can become cumbersome, making it hard to do full work without exporting and reformatting the data.
No photo available

Google PageSpeed Insights

No score
No answers yet
No answers on this topic

Alternatives Considered

Ahrefs

Ahrefs Site Explorer seems to crawl in more depth and has more features.
Chris Kirksey profile photo

Google PageSpeed Insights

I think GTmetrix has some feedback that PageSpeed doesn't provide, but Google's tool is easier overall and has a better user experience; also offers compressed images, CSS, and javascript files if that's the case. Also, Google has extensive documentation to help you better understand what can be done to improve your grade.
Carlos Eduardo de Souza profile photo

Return on Investment

Ahrefs

  • It's definitely helped grow the business.
Chris Kirksey profile photo

Google PageSpeed Insights

  • Since it's a free tool, we can't recommend it enough.
  • It only requires a small amount of time to get used to and be able to make improvements on the website.
  • I think the negative impact may be the "grade" issue because some clients ask to get "100%" and it depends on the tools and web hosting you are using.
Carlos Eduardo de Souza profile photo

Pricing Details

Ahrefs

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Google PageSpeed Insights

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Add comparison