What users are saying about

Ahrefs

Top Rated
75 Ratings

Ahrefs

Top Rated
75 Ratings
Score 9.1 out of 101

Google PageSpeed Insights

9 Ratings
Score 7.9 out of 101

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Likelihood to Recommend

Ahrefs

Ahrefs has great prices for the data they provide. As a freelancer, I know there are cheaper options, but they do not provide the backlink data that Ahrefs provides. As an in-house SEO, I believe that Ahrefs is a must for research. If I had one SEO tool, it would be Ahrefs because it has most SEO tools all in its suite.
Mitch Lee profile photo

Google PageSpeed Insights

We like Google PageSpeed Insights because it's rather simple to use and it fits all sorts of projects on the web, like simple landing pages, e-commerce, blogs and much more. It's great for the quality assurance stage, but it also provides insights and it needs to be considered right from the start.
Carlos Eduardo de Souza profile photo

Feature Rating Comparison

SEO

Ahrefs
8.4
Google PageSpeed Insights
8.2
Keyword analysis
Ahrefs
9.4
Google PageSpeed Insights
6.0
Backlink management
Ahrefs
9.5
Google PageSpeed Insights
SERP ranking tracking
Ahrefs
9.1
Google PageSpeed Insights
Page grader
Ahrefs
8.0
Google PageSpeed Insights
9.0
Competitive analysis
Ahrefs
9.2
Google PageSpeed Insights
6.0
Site audit / diagnostics
Ahrefs
8.7
Google PageSpeed Insights
10.0
Site recommendations
Ahrefs
7.7
Google PageSpeed Insights
10.0
Task management
Ahrefs
5.6
Google PageSpeed Insights

SEO Channels

Ahrefs
8.0
Google PageSpeed Insights
10.0
Local SEO
Ahrefs
8.2
Google PageSpeed Insights
Social SEO
Ahrefs
6.5
Google PageSpeed Insights
Mobile SEO
Ahrefs
8.3
Google PageSpeed Insights
10.0
Global SEO
Ahrefs
9.2
Google PageSpeed Insights
10.0

SEO Platform & Account Management

Ahrefs
8.6
Google PageSpeed Insights
8.0
Multi-domain support
Ahrefs
9.1
Google PageSpeed Insights
Integration with web analytics tools
Ahrefs
8.1
Google PageSpeed Insights
8.0

Pros

  • I love how Ahrefs Site Explorer includes a list of the broken links to a site, the backlinks pointed to these broken links, and the date these broken links are found. It makes identifying quality 404 error pages so much easier, especially when we have the option to download a file with all this information.
  • I love how we can gauge what the top content and top pages are for any website using Ahrefs Site Explorer. Assessing the top content and pages on a website provides insight into what we can do to amp our content strategy.
  • I also like the anchors cloud function on Ahrefs Site Explorer, because it's a clear overview of what anchor texts are most prominent for a given website, and allows us to make adjustments if there's a lack of anchor text variety.
No photo available
  • Straight to the point
  • Valuable feedback on performance
  • Provide optimized assets (CSS, JS and images)
Carlos Eduardo de Souza profile photo

Cons

  • Price. A little too pricey for small start ups.
  • Download row keyword limits with different plans. Other services I have used allow unlimited keyword downloads.
  • Felt like there were so many features and tools, that I never took advantage of the whole platform. More training may help.
Jordan Comstock profile photo
  • Could have better mobile analysis
  • Some performance requirements are somewhat difficult to meet
  • You don't need to get a 100% grade to have a greatly optimized website
Carlos Eduardo de Souza profile photo

Likelihood to Renew

Ahrefs8.0
Based on 4 answers
Ahrefs recently became more expensive. While they offer a large web index of backlinks, some of the modules of analysis available in similar tools make them a better value in many respects. Ahrefs continues to update their interface, but the accuracy of link counts and new/lost data modules calls into question the validity of the provided information.
No photo available
No score
No answers yet
No answers on this topic

Usability

Ahrefs7.0
Based on 1 answer
Ahrefs is very easy to use - you can jump right in and understand most of the assets. Overall, the dashboard snapshots give a very good picture of inbound link activity. For deeper analysis of historical trends, the system can become cumbersome, making it hard to do full work without exporting and reformatting the data.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

I like these other softwares too. If you work in an agency you will likely have uses for many different platforms. I do like the way that ahrefs indexes and tracks links more than anything else I have used though. I think it is very effective with competitive research as well
Jordan Comstock profile photo
I think GTmetrix has some feedback that PageSpeed doesn't provide, but Google's tool is easier overall and has a better user experience; also offers compressed images, CSS, and javascript files if that's the case. Also, Google has extensive documentation to help you better understand what can be done to improve your grade.
Carlos Eduardo de Souza profile photo

Return on Investment

  • My traffic has skyrocketed since I started using Ahrefs, my ROI is extremely high. It's hard to put a value to it because without this tool obtaining backlinks would be really hard.
JC Matthews profile photo
  • Since it's a free tool, we can't recommend it enough.
  • It only requires a small amount of time to get used to and be able to make improvements on the website.
  • I think the negative impact may be the "grade" issue because some clients ask to get "100%" and it depends on the tools and web hosting you are using.
Carlos Eduardo de Souza profile photo

Pricing Details

Ahrefs

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Google PageSpeed Insights

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details