What users are saying about

Ahrefs

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
Top Rated
92 Ratings

Ahrefs

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
Top Rated
92 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 9 out of 101
10 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.9 out of 101

Add comparison

Likelihood to Recommend

Ahrefs

This is a very comprehensive tool in terms of ability and information it provides. While it won't give you every link a site has, it will give you most of them and will provide you with the most up to date link information for any site compared to all of the other link crawl providers.
Joshua Titsworth profile photo

Google PageSpeed Insights

We like Google PageSpeed Insights because it's rather simple to use and it fits all sorts of projects on the web, like simple landing pages, e-commerce, blogs and much more. It's great for the quality assurance stage, but it also provides insights and it needs to be considered right from the start.
Carlos Eduardo de Souza profile photo

Feature Rating Comparison

SEO

Ahrefs
8.1
Google PageSpeed Insights
8.2
Keyword analysis
Ahrefs
9.2
Google PageSpeed Insights
6.0
Backlink management
Ahrefs
9.3
Google PageSpeed Insights
SERP ranking tracking
Ahrefs
8.8
Google PageSpeed Insights
Page grader
Ahrefs
8.0
Google PageSpeed Insights
9.0
Competitive analysis
Ahrefs
9.0
Google PageSpeed Insights
6.0
Site audit / diagnostics
Ahrefs
8.0
Google PageSpeed Insights
10.0
Site recommendations
Ahrefs
7.2
Google PageSpeed Insights
10.0
Task management
Ahrefs
5.0
Google PageSpeed Insights

SEO Channels

Ahrefs
7.6
Google PageSpeed Insights
10.0
Local SEO
Ahrefs
8.0
Google PageSpeed Insights
Social SEO
Ahrefs
6.1
Google PageSpeed Insights
Mobile SEO
Ahrefs
7.3
Google PageSpeed Insights
10.0
Global SEO
Ahrefs
9.0
Google PageSpeed Insights
10.0

SEO Platform & Account Management

Ahrefs
8.2
Google PageSpeed Insights
8.0
Multi-domain support
Ahrefs
8.7
Google PageSpeed Insights
Integration with web analytics tools
Ahrefs
7.7
Google PageSpeed Insights
8.0

Pros

  • Keyword search: know your strengths and weakness of keywords
  • Content explore: you can see what great content is out there
  • Compare your site with your competitors
No photo available
  • Straight to the point
  • Valuable feedback on performance
  • Provide optimized assets (CSS, JS and images)
Carlos Eduardo de Souza profile photo

Cons

  • Ahrefs does not have a feature similar to the Topical tagging in Majestic. Adding that would be a big improvement.
  • Pricing: Ahrefs is just plain *expensive* compared to competing products.
Tim Colling profile photo
  • Could have better mobile analysis
  • Some performance requirements are somewhat difficult to meet
  • You don't need to get a 100% grade to have a greatly optimized website
Carlos Eduardo de Souza profile photo

Likelihood to Renew

Ahrefs8.0
Based on 4 answers
Ahrefs recently became more expensive. While they offer a large web index of backlinks, some of the modules of analysis available in similar tools make them a better value in many respects. Ahrefs continues to update their interface, but the accuracy of link counts and new/lost data modules calls into question the validity of the provided information.
No photo available
No score
No answers yet
No answers on this topic

Usability

Ahrefs7.0
Based on 1 answer
Ahrefs is very easy to use - you can jump right in and understand most of the assets. Overall, the dashboard snapshots give a very good picture of inbound link activity. For deeper analysis of historical trends, the system can become cumbersome, making it hard to do full work without exporting and reformatting the data.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

Actually, I still use SEMRush and BrightLocal. Majestic, though, just didn't compare and certainly didn't have all the features that Ahrefs offers.
Tim Colling profile photo
I think GTmetrix has some feedback that PageSpeed doesn't provide, but Google's tool is easier overall and has a better user experience; also offers compressed images, CSS, and javascript files if that's the case. Also, Google has extensive documentation to help you better understand what can be done to improve your grade.
Carlos Eduardo de Souza profile photo

Return on Investment

  • Positive: Helped me track total links for clients and show them that we were building more links, which helped them want to renew and gave us more revenue.
  • Positive: Same with keyword rankings. Helped prove agency value.
  • Negative. It was too expensive for the start up I worked for, based on the SEO progress we could make vs the cost of the software
Jordan Comstock profile photo
  • Since it's a free tool, we can't recommend it enough.
  • It only requires a small amount of time to get used to and be able to make improvements on the website.
  • I think the negative impact may be the "grade" issue because some clients ask to get "100%" and it depends on the tools and web hosting you are using.
Carlos Eduardo de Souza profile photo

Pricing Details

Ahrefs

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Google PageSpeed Insights

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details