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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Ahrefs

    Score8.8 out of 10
    N/AAhrefs is an SEO tool providers. Ahrefs Site Explorer provides a suite of tools including a component for backlink & on-page SEO analysis, online brand mentions tracking, and domain comparison tool for competitor analysis, etc. They refer to themselves as β€œthe largest index of live backlinks.”

    $127

    per month

    MarketMuse

    Score9.2 out of 10
    N/AMarketMuse is a search engine marketing platform built around features such as site auditing, content quality grading, and content analysis.

    $0

    per month

    Pricing
    AhrefsMarketMuse
    Editions & Modules
    Lite
    $129.00
    per month
    Standard
    $249.00
    per month
    Advanced
    $449.00
    per month
    Enterprise
    $1499.00
    per month
    Free
    $0.00
    per month
    Standard
    $149.00
    per month
    Premium
    $999.00
    per month
    Offerings
    Pricing Offerings
    AhrefsMarketMuse
    Free Trial
    NoNo
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsDiscount available for annual billing.β€”
    More Pricing Information
    Community Pulse
    AhrefsMarketMuse
    Considered Both Products
    Ahrefs
    No answer on this topic
    Siteimprove
    No answer on this topic
    Key User Insights
    Would buy again
    95%
    Would buy again
    38 Answers
    100%
    Would buy again
    7 Answers
    Delivers good value for the price
    94%
    Delivers good value for the price
    34 Answers
    100%
    Delivers good value for the price
    6 Answers
    Happy with the feature set
    98%
    Happy with the feature set
    39 Answers
    100%
    Happy with the feature set
    7 Answers
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    33 Answers
    100%
    Lived up to sales and marketing promises
    5 Answers
    Implementation went as expected
    97%
    Implementation went as expected
    36 Answers
    100%
    Implementation went as expected
    6 Answers
    Features
    AhrefsMarketMuse
    SEO
    Comparison of SEO features of Ahrefs and MarketMuse
    Feature
    Ahrefs
    8.3
    72 Ratings
    8% above category average
    MarketMuse
    -
    Ratings
    Keyword analysis9.869 Ratings00 Ratings
    Backlink management9.470 Ratings00 Ratings
    SERP ranking tracking8.568 Ratings00 Ratings
    Page grader7.462 Ratings00 Ratings
    Competitive analysis9.270 Ratings00 Ratings
    Site audit / diagnostics7.465 Ratings00 Ratings
    Site recommendations7.561 Ratings00 Ratings
    Task management7.033 Ratings00 Ratings
    SEO Channels
    Comparison of SEO Channels features of Ahrefs and MarketMuse
    Feature
    Ahrefs
    6.4
    63 Ratings
    17% below category average
    MarketMuse
    -
    Ratings
    Local SEO6.751 Ratings00 Ratings
    Social SEO6.048 Ratings00 Ratings
    Mobile SEO6.047 Ratings00 Ratings
    Global SEO7.157 Ratings00 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Ahrefs and MarketMuse
    Feature
    Ahrefs
    7.3
    60 Ratings
    14% below category average
    MarketMuse
    -
    Ratings
    Multi-domain support6.357 Ratings00 Ratings
    Integration with web analytics tools8.429 Ratings00 Ratings
    Best Alternatives
    AhrefsMarketMuse
    Small Businesses
    Serpstat
    Score10 out of 10
    Uberflip
    Score8.2 out of 10
    Medium-sized Companies
    Yoast
    Score8.4 out of 10
    Uberflip
    Score8.2 out of 10
    Enterprises
    Google Trends
    Score8.6 out of 10
    Uberflip
    Score8.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    AhrefsMarketMuse
    Likelihood to Recommend
    9.2
    (77 ratings)
    8.7
    (7 ratings)
    Likelihood to Renew
    10.0
    (5 ratings)
    -
    (0 ratings)
    Usability
    9.1
    (5 ratings)
    -
    (0 ratings)
    Support Rating
    8.8
    (14 ratings)
    10.0
    (1 ratings)
    User Testimonials
    AhrefsMarketMuse
    Likelihood to Recommend
    Ahrefs
    Ahrefs is a must have in the SEO toolbox. It is one of the leading tools in the industry for serious SEO research. It can do almost everything you need on the non-technical side of SEO. In my opinion, it is not great if you need a detailed technical tool that identifies errors and helps with fix suggestions. In that instance, I think there are better tools on the market. But - for content and keyword related tasks, I think it's must have.
    Incentivized
    Read full review
    Siteimprove
    As I am a content marketer, every day I have to fight to get top-ranked for my articles. So, SEO should be perfect. For my content side of SEO, MarketMuse is a lifesaver to me. It helps me to plan my content, get the score of my content, and the suggestion to optimize my articles. It saves my time and money too.
    Incentivized
    Read full review
    Pros
    Ahrefs
    • I have been using this platform in my organization to develop several SEO tools to help to grow our website much.
    • It has all the main features which include competitor research, keyword research, website audit, content research, and rank tracking.
    • I have been using all these functions in the organization for several purposes. It provides complete information and complete performance details of the SEO.
    • It provides us the detailed keyword research with volume, CPC, and other information.
    Incentivized
    Read full review
    Siteimprove
    • Availability of content inventory on MarketMuse makes it easy to measure the quality of the content before uploading or updating it.
    • With AI-generated content, I am able to write and upload content like a pro that has high-ranking keywords.
    • Identifying key topics and subtopics while creating content to upload on the blog saves a lot of time.
    Incentivized
    Read full review
    Cons
    Ahrefs
    • Can't export graphs: some graphs within the tool would be useful as an export. Unfortunately, exporting them is not an option.
    • No "blanket" reporting options: though Ahrefs is excellent for gathering and exporting intel/data, there are no blanket SEO reports provided. Exporting data is great, but simple report exporting would make it better.
    Incentivized
    Read full review
    Siteimprove
    • Would be nice if the connect feature was domain swappable
    • A better way to save and import queries would be nice
    • Having some writing tool integrations would be nice
    Read full review
    Likelihood to Renew
    Ahrefs
    Their index is too vast to ignore when looking at a complete backlink profile. We find links in Ahrefs that do not appear in any other link detection tool. For this reason, it's a must for our agency to use for the foreseeable future. Plus, it's very affordable considering the data you get
    Read full review
    Siteimprove
    No answers on this topic
    Usability
    Ahrefs
    Ahrefs is very easy to use - you can jump right in and understand most of the assets. Overall, the dashboard snapshots give a very good picture of inbound link activity. For deeper analysis of historical trends, the system can become cumbersome, making it hard to do full work without exporting and reformatting the data.
    Read full review
    Siteimprove
    No answers on this topic
    Support Rating
    Ahrefs
    Ahrefs has always been responsive when there's been a technical issue with the site. There are usually very little problems, but if there are, they announce it on their social media accounts which keeps its customers informed. Email support is prompt and the customer service people are very helpful, knowledgable and friendly.
    Incentivized
    Read full review
    Siteimprove
    The support I have received from all MarketMuse staff at each step of the process has been excellent. They are very friendly, quick to assist, and also provide really good training to teach you how to use their product. Additionally, their own blog is a wealth of information regarding different aspects of content marketing, from articles to video interviews.
    Incentivized
    Read full review
    Alternatives Considered
    Ahrefs
    Majestic and Ahrefs are really close in terms of tool. Ahrefs does offer competitive comparison and they do have a more up to date data base. Majestic however has a more comprehensive historical view of sites which is also extremely valuable. Majestic also offers a link velocity chart that is missing on Ahrefs. Ahrefs makes up for this with their links gained/lost calendar which Majestic is missing.
    Incentivized
    Read full review
    Siteimprove
    MarketMuse is more cost-effective than BrightEdge and does more for writers and editors that are strictly focused on content. It keeps people in one system after their first draft. Writers and editors do not need to go into multiple tools to look things up manually, saving valuable time. This enables them to produce more content more quickly.
    Incentivized
    Read full review
    Return on Investment
    Ahrefs
    • Ahrefs Site Explorer has helped with any comprehensive backlink analysis and backlink profile management we've had.
    • Ahrefs Site Explorer has helped tremendously in getting manual penalties lifted for certain sites.
    • Aherfs Site Explorer has been helpful in identifying 404 error pages.
    Incentivized
    Read full review
    Siteimprove
    • Competitor research and keyword research has enabled us to determine the best content to improve our SEO.
    • Improving the brand of our agency on search engines has enabled us to reach more buyers.
    • Creating high-ranking SEO content has improved digital marketing in the cloud that turns prospects into buyers.
    Incentivized
    Read full review
    ScreenShots

    Ahrefs Screenshots

    Screenshot of Analyze backlinks and keywords of any website to find opportunities for your organic traffic growthScreenshot of Check your website for 100+ pre-defined SEO issuesScreenshot of Get relevant keyword ideas supported by accurate SEO metricsScreenshot of Find the most shared and linked-to content on any topicScreenshot of Track your and your competitors' search rankings

    MarketMuse Screenshots

    Screenshot of MarketMuse Research allows you to plug in topics you want to rank for and extracts powerful data points like volume, seasonality trends, CPC, topic variants, current distribution, and suggested distribution so you know exactly what you need to do to win in the SERP.Screenshot of MarketMuse Compete delivers a heat map of your competitors' coverage of any given topic so you can locate hidden opportunities and take advantage of their blind spots.Screenshot of MarketMuse Inventory (Topics View) gives you a bird's-eye view of your competitive advantage and tells you your personalized difficulty score, so you can action on your ripest opportunities and make progress with relative ease.