TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Ahrefs

    Score8.8 out of 10
    N/AAhrefs is an SEO tool providers. Ahrefs Site Explorer provides a suite of tools including a component for backlink & on-page SEO analysis, online brand mentions tracking, and domain comparison tool for competitor analysis, etc. They refer to themselves as “the largest index of live backlinks.”

    $127

    per month

    Siteimprove

    Score9.1 out of 10
    N/AThe Siteimprove platform offers tools used to create digital experiences optimized for quality, accessibility, analytics, and SEO. Sitemprove offers content insights and recommendations in a prioritized list to improve the impact of changes. It is available through three solution packages (Inclusivity, Content Experience, and Marketing Performance).N/A
    Pricing
    AhrefsSiteimprove
    Editions & Modules
    Lite
    $129.00
    per month
    Standard
    $249.00
    per month
    Advanced
    $449.00
    per month
    Enterprise
    $1499.00
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    AhrefsSiteimprove
    Free Trial
    NoYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsDiscount available for annual billing.
    More Pricing Information
    Community Pulse
    AhrefsSiteimprove
    Considered Both Products
    Ahrefs
    No answer on this topic
    Siteimprove
    Chose Siteimprove
    Siteimprove is superior to Ahrefs due to it's clean and intuitive user interface and seamless navigation. Ahrefs contains a more robuts data set but the information is often difficult to locate and take action on because of how it's displayed to users. Siteimprove has less data …
    Incentivized
    Key User Insights
    Would buy again
    95%
    Would buy again
    38 Answers
    100%
    Would buy again
    17 Answers
    Delivers good value for the price
    94%
    Delivers good value for the price
    34 Answers
    88%
    Delivers good value for the price
    14 Answers
    Happy with the feature set
    98%
    Happy with the feature set
    39 Answers
    100%
    Happy with the feature set
    17 Answers
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    33 Answers
    100%
    Lived up to sales and marketing promises
    13 Answers
    Implementation went as expected
    97%
    Implementation went as expected
    36 Answers
    100%
    Implementation went as expected
    14 Answers
    Features
    AhrefsSiteimprove
    SEO
    Comparison of SEO features of Ahrefs and Siteimprove
    Feature
    Ahrefs
    8.3
    72 Ratings
    8% above category average
    Siteimprove
    -
    Ratings
    Keyword analysis9.869 Ratings00 Ratings
    Backlink management9.470 Ratings00 Ratings
    SERP ranking tracking8.668 Ratings00 Ratings
    Page grader7.462 Ratings00 Ratings
    Competitive analysis9.270 Ratings00 Ratings
    Site audit / diagnostics7.465 Ratings00 Ratings
    Site recommendations7.461 Ratings00 Ratings
    Task management7.033 Ratings00 Ratings
    SEO Channels
    Comparison of SEO Channels features of Ahrefs and Siteimprove
    Feature
    Ahrefs
    6.5
    63 Ratings
    16% below category average
    Siteimprove
    -
    Ratings
    Local SEO6.751 Ratings00 Ratings
    Social SEO6.048 Ratings00 Ratings
    Mobile SEO6.047 Ratings00 Ratings
    Global SEO7.157 Ratings00 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Ahrefs and Siteimprove
    Feature
    Ahrefs
    7.4
    60 Ratings
    13% below category average
    Siteimprove
    -
    Ratings
    Multi-domain support6.457 Ratings00 Ratings
    Integration with web analytics tools8.429 Ratings00 Ratings
    Web Analytics
    Comparison of Web Analytics features of Ahrefs and Siteimprove
    Feature
    Ahrefs
    -
    Ratings
    Siteimprove
    7.5
    3 Ratings
    8% below category average
    Lead Conversion Tracking00 Ratings10.01 Ratings
    Bounce Rate Measurement00 Ratings7.01 Ratings
    Device and Browser Reporting00 Ratings5.01 Ratings
    Pageview Tracking00 Ratings7.22 Ratings
    Event Tracking00 Ratings8.01 Ratings
    Reporting in real-time00 Ratings7.82 Ratings
    Referral Source Tracking00 Ratings7.82 Ratings
    Customizable Dashboards00 Ratings7.43 Ratings
    Best Alternatives
    AhrefsSiteimprove
    Small Businesses
    Serpstat
    Score9.9 out of 10
    Matomo Analytics
    Score9 out of 10
    Medium-sized Companies
    Yoast
    Score8.5 out of 10
    Lead Forensics
    Score8.9 out of 10
    Enterprises
    Google Trends
    Score8.6 out of 10
    Chartbeat
    Score9.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    AhrefsSiteimprove
    Likelihood to Recommend
    9.2
    (77 ratings)
    9.1
    (19 ratings)
    Likelihood to Renew
    10.0
    (5 ratings)
    -
    (0 ratings)
    Usability
    9.1
    (5 ratings)
    8.5
    (4 ratings)
    Support Rating
    8.8
    (14 ratings)
    9.3
    (5 ratings)
    User Testimonials
    AhrefsSiteimprove
    Likelihood to Recommend
    Ahrefs
    Ahrefs is a must have in the SEO toolbox. It is one of the leading tools in the industry for serious SEO research. It can do almost everything you need on the non-technical side of SEO. In my opinion, it is not great if you need a detailed technical tool that identifies errors and helps with fix suggestions. In that instance, I think there are better tools on the market. But - for content and keyword related tasks, I think it's must have.
    Incentivized
    Read full review
    Siteimprove
    Siteimprove works well for managing the health and performance of your customer-facing sites in terms of performance, digital experience, and accessibility. It also helps to define policies to proactively avoid experience breaks or issues for customers before they occur. It can improve by providing more options to configure policies for large sites with thousands of pages.
    Incentivized
    Read full review
    Pros
    Ahrefs
    • I have been using this platform in my organization to develop several SEO tools to help to grow our website much.
    • It has all the main features which include competitor research, keyword research, website audit, content research, and rank tracking.
    • I have been using all these functions in the organization for several purposes. It provides complete information and complete performance details of the SEO.
    • It provides us the detailed keyword research with volume, CPC, and other information.
    Incentivized
    Read full review
    Siteimprove
    • User-friendly customisable dashboards, easy to make a dashboard from a template, or create your own, and add in whichever 'widgets' are relevant for what you are looking at
    • Flagging words to review, allowing users to check and confirm if the word is 'accepted' or is a misspelling
    Incentivized
    Read full review
    Cons
    Ahrefs
    • Can't export graphs: some graphs within the tool would be useful as an export. Unfortunately, exporting them is not an option.
    • No "blanket" reporting options: though Ahrefs is excellent for gathering and exporting intel/data, there are no blanket SEO reports provided. Exporting data is great, but simple report exporting would make it better.
    Incentivized
    Read full review
    Siteimprove
    • I don't like that there are different navigation paths to go from point A to point B. When I want to navigate to a specific place, I have more than one way to get there, which means I have to make a decision about how I want to there and I'd rather the designer make that design based on what would be most efficient for me.
    Read full review
    Likelihood to Renew
    Ahrefs
    Their index is too vast to ignore when looking at a complete backlink profile. We find links in Ahrefs that do not appear in any other link detection tool. For this reason, it's a must for our agency to use for the foreseeable future. Plus, it's very affordable considering the data you get
    Read full review
    Siteimprove
    No answers on this topic
    Usability
    Ahrefs
    Ahrefs is very easy to use - you can jump right in and understand most of the assets. Overall, the dashboard snapshots give a very good picture of inbound link activity. For deeper analysis of historical trends, the system can become cumbersome, making it hard to do full work without exporting and reformatting the data.
    Read full review
    Siteimprove
    Tool has undergone numerous changes, both to function and UX/CX. Makes it less than user friendly at times. But on the other hand, that does indicate a willingness to improve the product in a continual manner - which they've done nearly year after year - but it's always a case of who moved my cheese with each new iteration.
    Read full review
    Support Rating
    Ahrefs
    Ahrefs has always been responsive when there's been a technical issue with the site. There are usually very little problems, but if there are, they announce it on their social media accounts which keeps its customers informed. Email support is prompt and the customer service people are very helpful, knowledgable and friendly.
    Incentivized
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    Siteimprove
    I've used support often and it has been responsive, thorough and considerate of our needs. I can get a tech right away, they understand the issue, and work with us to resolve it. Often the problem is with the site we are trying to scan, sometimes it is with their product. I appreciate that they go beyond support into continually helping us implement SiteImprove in more places with 3rd party integration.
    Read full review
    Alternatives Considered
    Ahrefs
    Majestic and Ahrefs are really close in terms of tool. Ahrefs does offer competitive comparison and they do have a more up to date data base. Majestic however has a more comprehensive historical view of sites which is also extremely valuable. Majestic also offers a link velocity chart that is missing on Ahrefs. Ahrefs makes up for this with their links gained/lost calendar which Majestic is missing.
    Incentivized
    Read full review
    Siteimprove
    We have used or tested other tools that get installed on a computer or that are hosted online, but none of them offer the features that come with Siteimprove. TotalValidator Pro will check your site for accessibility issues, but it is a manual check and there is no historical reporting. I can;t remember the names of the other online solutions, but even if they offered similar features as Siteimprove, they were all very expensive .
    Incentivized
    Read full review
    Return on Investment
    Ahrefs
    • Ahrefs Site Explorer has helped with any comprehensive backlink analysis and backlink profile management we've had.
    • Ahrefs Site Explorer has helped tremendously in getting manual penalties lifted for certain sites.
    • Aherfs Site Explorer has been helpful in identifying 404 error pages.
    Incentivized
    Read full review
    Siteimprove
    • Siteimprove has helped bring our accessibility scores up from middling to near-perfect.
    • Siteimprove has helped reduce our broken links, style violations and misspellings.
    • Siteimprove's heatmaps have helped us make the case for enforcing best practices on the website among key stakeholders.
    Incentivized
    Read full review
    ScreenShots

    Ahrefs Screenshots

    Screenshot of Analyze backlinks and keywords of any website to find opportunities for your organic traffic growthScreenshot of Check your website for 100+ pre-defined SEO issuesScreenshot of Get relevant keyword ideas supported by accurate SEO metricsScreenshot of Find the most shared and linked-to content on any topicScreenshot of Track your and your competitors' search rankings