Likelihood to Recommend Ahrefs is a must have in the SEO toolbox. It is one of the leading tools in the industry for serious SEO research. It can do almost everything you need on the non-technical side of SEO. In my opinion, it is not great if you need a detailed technical tool that identifies errors and helps with fix suggestions. In that instance, I think there are better tools on the market. But - for content and keyword related tasks, I think it's must have.
Read full review It's best used for small to mid-sized businesses that need to track a modest number of keyword phrases - perhaps 100 to 500 - across multiple search engines, in a limited number of geographies, against three or fewer competitors. It's less useful for large enterprises or small businesses that need multiple SEO functions handled by a single tool.
Tom Pick Independent B2B Digital Marketing Consultant
Read full review Pros I have been using this platform in my organization to develop several SEO tools to help to grow our website much. It has all the main features which include competitor research, keyword research, website audit, content research, and rank tracking. I have been using all these functions in the organization for several purposes. It provides complete information and complete performance details of the SEO. It provides us the detailed keyword research with volume, CPC, and other information. Read full review Keyword tracking (large volumes) Keyword insights Competitor Keyword tracking Read full review Cons Can't export graphs: some graphs within the tool would be useful as an export. Unfortunately, exporting them is not an option. No "blanket" reporting options: though Ahrefs is excellent for gathering and exporting intel/data, there are no blanket SEO reports provided. Exporting data is great, but simple report exporting would make it better. Read full review The interface is very rudimentary, it is not an interface that we would be comfortable adding clients the ability to access. All results must be pulled into other programs for inclusion in monitoring reports. Adding separate keyword targets for mobile and non-mobile is cumbersome and results must be tracked separately. Read full review Likelihood to Renew Their index is too vast to ignore when looking at a complete backlink profile. We find links in Ahrefs that do not appear in any other link detection tool. For this reason, it's a must for our agency to use for the foreseeable future. Plus, it's very affordable considering the data you get
Read full review Usability Ahrefs is very easy to use - you can jump right in and understand most of the assets. Overall, the dashboard snapshots give a very good picture of inbound link activity. For deeper analysis of historical trends, the system can become cumbersome, making it hard to do full work without exporting and reformatting the data.
Read full review Support Rating Ahrefs has always been responsive when there's been a technical issue with the site. There are usually very little problems, but if there are, they announce it on their social media accounts which keeps its customers informed. Email support is prompt and the customer service people are very helpful, knowledgable and friendly.
Kenny King Web Production Manager Responsible for SEO, Web Design, & Social Media Marketing
Read full review This is an area where AuthorityLabs really shines. It's one of the few Martech or SEO tools vendors about whom I can honestly say I've never had a complaint about their customer support. The team there consistently responds to any questions I've had or issues I've encountered quickly, helpfully, and in a way that feels personal.
Tom Pick Independent B2B Digital Marketing Consultant
Read full review Alternatives Considered Majestic and Ahrefs are really close in terms of tool. Ahrefs does offer competitive comparison and they do have a more up to date data base. Majestic however has a more comprehensive historical view of sites which is also extremely valuable. Majestic also offers a link velocity chart that is missing on Ahrefs. Ahrefs makes up for this with their links gained/lost calendar which Majestic is missing.
Read full review Very comparative as far as price [goes]. Some of the competitors have different features but you get trade-offs depending on who you are comfortable using.
Read full review Return on Investment Ahrefs Site Explorer has helped with any comprehensive backlink analysis and backlink profile management we've had. Ahrefs Site Explorer has helped tremendously in getting manual penalties lifted for certain sites. Aherfs Site Explorer has been helpful in identifying 404 error pages. Read full review We did not any process in terms of reporting on ROI in regards to SEO, but we only paid a very small monthly charge so it was a no-brainer to use it. It definitely helped our business. Read full review ScreenShots