What users are saying about

Ahrefs

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Top Rated
95 Ratings
2 Ratings

Ahrefs

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Top Rated
95 Ratings
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Score 9 out of 101
2 Ratings
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Score 7.5 out of 101

Add comparison

Likelihood to Recommend

Ahrefs

Ahrefs has great prices for the data they provide. As a freelancer, I know there are cheaper options, but they do not provide the backlink data that Ahrefs provides. As an in-house SEO, I believe that Ahrefs is a must for research. If I had one SEO tool, it would be Ahrefs because it has most SEO tools all in its suite.
Mitch Lee profile photo

UpCity

For our purposes, UpCity is well suited to our small business clients that are looking to improve their SEO. We have had a good partnership with UpCity to provide consulting and copywriting services for local search, social media and reputation management for our clients, and their software and reporting helps us show ROI to our clients.
Chris Kelley profile photo

Feature Rating Comparison

SEO

Ahrefs
8.0
UpCity
6.6
Keyword analysis
Ahrefs
9.2
UpCity
9.0
Backlink management
Ahrefs
9.3
UpCity
7.0
SERP ranking tracking
Ahrefs
8.7
UpCity
8.0
Page grader
Ahrefs
8.0
UpCity
5.0
Competitive analysis
Ahrefs
9.1
UpCity
4.5
Site audit / diagnostics
Ahrefs
7.6
UpCity
5.0
Site recommendations
Ahrefs
6.9
UpCity
5.5
Task management
Ahrefs
5.0
UpCity
8.5

SEO Channels

Ahrefs
7.6
UpCity
8.4
Local SEO
Ahrefs
8.0
UpCity
9.5
Social SEO
Ahrefs
6.1
UpCity
7.0
Mobile SEO
Ahrefs
7.3
UpCity
8.0
Global SEO
Ahrefs
8.9
UpCity
9.0

SEO Platform & Account Management

Ahrefs
8.1
UpCity
8.3
Multi-domain support
Ahrefs
8.8
UpCity
9.5
Integration with web analytics tools
Ahrefs
7.4
UpCity
7.0

Pros

  • Their backlink database is still one of the most up to date we've seen when compared to similar tools.
  • The user interface is very intuitive and easy to learn.
  • They provide you with a lot of great information and the ability to set a date range can really help you narrow things down.
Joshua Titsworth profile photo
  • The UpCity platform is easy to use and simple to understand.
  • UpCity helps our agency by providing high quality copywriting for blogs and websites, as well as detailed research and analysis using their software.
  • The UpCity SEO report card tool is a helpful sales tool for generating leads.
Chris Kelley profile photo

Cons

  • Ahrefs Site Explorer provides an overview of domain health and the issues that can be fixed, and sometimes the suggested "critical issues" can be an astronomical number and not accurate.
  • For certain features on Ahrefs Site Explorer, there can a more elaborate description/guide on how to utilize the feature.
No photo available
  • Would like to see more detailed automated reporting especially regarding traffic data.
  • Would like to see more details around competitive analysis.
  • Would like the capability to see report card data for more than one keyword.
Chris Kelley profile photo

Likelihood to Renew

Ahrefs8.0
Based on 4 answers
Their index is too vast to ignore when looking at a complete backlink profile. We find links in Ahrefs that do not appear in any other link detection tool. For this reason, it's a must for our agency to use for the foreseeable future. Plus, it's very affordable considering the data you get
No photo available
No score
No answers yet
No answers on this topic

Usability

Ahrefs7.0
Based on 1 answer
Ahrefs is very easy to use - you can jump right in and understand most of the assets. Overall, the dashboard snapshots give a very good picture of inbound link activity. For deeper analysis of historical trends, the system can become cumbersome, making it hard to do full work without exporting and reformatting the data.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

All the competing tools I have used seem to focus on one or two key strengths and then include other features kind of half-baked. Ahrefs is the only tool that feels like they have considered and encompassed all features fully thought out.
Caleb Kingston profile photo
We selected UpCity primarily because of the ongoing services they provide. The UpCity software is a simple platform that enables us to easily show progress and ROI to our clients.
Chris Kelley profile photo

Return on Investment

  • ROI is definitely positive, as the price is relatively low for such a useful tool. It's hard to quantify the positive impact Ahrefs had on our projects, but it was definitely very helpful (in finding reasons for sudden drops in rankings and discovering new strategies by just looking at competitors using Ahrefs).
No photo available
  • UpCity has had a positive impact on our marketing agency by providing ongoing services such as research, analysis and copywriting.
  • UpCity software offers a simple platform for us to show ROI to our clients.
Chris Kelley profile photo

Pricing Details

Ahrefs

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

UpCity

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details