What users are saying about

Ahrefs

Top Rated
76 Ratings

UpCity

2 Ratings

Ahrefs

Top Rated
76 Ratings
Score 9.1 out of 101

UpCity

2 Ratings
Score 7.5 out of 101

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Likelihood to Recommend

Ahrefs

Ahrefs has great prices for the data they provide. As a freelancer, I know there are cheaper options, but they do not provide the backlink data that Ahrefs provides. As an in-house SEO, I believe that Ahrefs is a must for research. If I had one SEO tool, it would be Ahrefs because it has most SEO tools all in its suite.
Mitch Lee profile photo

UpCity

For our purposes, UpCity is well suited to our small business clients that are looking to improve their SEO. We have had a good partnership with UpCity to provide consulting and copywriting services for local search, social media and reputation management for our clients, and their software and reporting helps us show ROI to our clients.
Chris Kelley profile photo

Feature Rating Comparison

SEO

Ahrefs
8.4
UpCity
6.6
Keyword analysis
Ahrefs
9.4
UpCity
9.0
Backlink management
Ahrefs
9.5
UpCity
7.0
SERP ranking tracking
Ahrefs
9.1
UpCity
8.0
Page grader
Ahrefs
8.0
UpCity
5.0
Competitive analysis
Ahrefs
9.2
UpCity
4.5
Site audit / diagnostics
Ahrefs
8.7
UpCity
5.0
Site recommendations
Ahrefs
7.7
UpCity
5.5
Task management
Ahrefs
5.6
UpCity
8.5

SEO Channels

Ahrefs
8.0
UpCity
8.4
Local SEO
Ahrefs
8.2
UpCity
9.5
Social SEO
Ahrefs
6.5
UpCity
7.0
Mobile SEO
Ahrefs
8.3
UpCity
8.0
Global SEO
Ahrefs
9.2
UpCity
9.0

SEO Platform & Account Management

Ahrefs
8.6
UpCity
8.3
Multi-domain support
Ahrefs
9.1
UpCity
9.5
Integration with web analytics tools
Ahrefs
8.1
UpCity
7.0

Pros

  • I love how Ahrefs Site Explorer includes a list of the broken links to a site, the backlinks pointed to these broken links, and the date these broken links are found. It makes identifying quality 404 error pages so much easier, especially when we have the option to download a file with all this information.
  • I love how we can gauge what the top content and top pages are for any website using Ahrefs Site Explorer. Assessing the top content and pages on a website provides insight into what we can do to amp our content strategy.
  • I also like the anchors cloud function on Ahrefs Site Explorer, because it's a clear overview of what anchor texts are most prominent for a given website, and allows us to make adjustments if there's a lack of anchor text variety.
No photo available
  • The UpCity platform is easy to use and simple to understand.
  • UpCity helps our agency by providing high quality copywriting for blogs and websites, as well as detailed research and analysis using their software.
  • The UpCity SEO report card tool is a helpful sales tool for generating leads.
Chris Kelley profile photo

Cons

  • Ahrefs Site Explorer provides an overview of domain health and the issues that can be fixed, and sometimes the suggested "critical issues" can be an astronomical number and not accurate.
  • For certain features on Ahrefs Site Explorer, there can a more elaborate description/guide on how to utilize the feature.
No photo available
  • Would like to see more detailed automated reporting especially regarding traffic data.
  • Would like to see more details around competitive analysis.
  • Would like the capability to see report card data for more than one keyword.
Chris Kelley profile photo

Likelihood to Renew

Ahrefs8.0
Based on 4 answers
Their index is too vast to ignore when looking at a complete backlink profile. We find links in Ahrefs that do not appear in any other link detection tool. For this reason, it's a must for our agency to use for the foreseeable future. Plus, it's very affordable considering the data you get
No photo available
No score
No answers yet
No answers on this topic

Usability

Ahrefs7.0
Based on 1 answer
Ahrefs is very easy to use - you can jump right in and understand most of the assets. Overall, the dashboard snapshots give a very good picture of inbound link activity. For deeper analysis of historical trends, the system can become cumbersome, making it hard to do full work without exporting and reformatting the data.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

Each of these tools has advantages over the other. Ahrefs link counts are often considerably higher than Moz or Majestic, which could be indicative of a larger web index or inaccuracy in filtering old links. Ultimately, we use all of these tools to be able to take advantage of the different proprietary analysis modules that they each offer.
No photo available
We selected UpCity primarily because of the ongoing services they provide. The UpCity software is a simple platform that enables us to easily show progress and ROI to our clients.
Chris Kelley profile photo

Return on Investment

  • Ahrefs allowed us to build smarter SEM strategies and estimate how we ranked against competitors for web traffic
  • Ahrefs' impact on revenue is difficult to measure because it is one tool in a larger suite. Alone, it does not drive leads but supports the efforts of a team to grow traffic.
Amanda Tessier profile photo
  • UpCity has had a positive impact on our marketing agency by providing ongoing services such as research, analysis and copywriting.
  • UpCity software offers a simple platform for us to show ROI to our clients.
Chris Kelley profile photo

Pricing Details

Ahrefs

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

UpCity

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details