What users are saying about
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Top Rated
120 Ratings
2 Ratings

Ahrefs

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Top Rated
120 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 9.1 out of 101
2 Ratings
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Score 7.6 out of 101

Likelihood to Recommend

Ahrefs

Ahrefs has great prices for the data they provide. As a freelancer, I know there are cheaper options, but they do not provide the backlink data that Ahrefs provides. As an in-house SEO, I believe that Ahrefs is a must for research. If I had one SEO tool, it would be Ahrefs because it has most SEO tools all in its suite.
Mitch Lee profile photo

UpCity

For our purposes, UpCity is well suited to our small business clients that are looking to improve their SEO. We have had a good partnership with UpCity to provide consulting and copywriting services for local search, social media and reputation management for our clients, and their software and reporting helps us show ROI to our clients.
Chris Kelley profile photo

Feature Rating Comparison

SEO

Ahrefs
8.0
UpCity
6.6
Keyword analysis
Ahrefs
8.7
UpCity
9.0
Backlink management
Ahrefs
9.4
UpCity
7.0
SERP ranking tracking
Ahrefs
8.2
UpCity
8.0
Page grader
Ahrefs
8.1
UpCity
5.0
Competitive analysis
Ahrefs
9.2
UpCity
4.5
Site audit / diagnostics
Ahrefs
7.7
UpCity
5.0
Site recommendations
Ahrefs
7.2
UpCity
5.6
Task management
Ahrefs
5.8
UpCity
8.5

SEO Channels

Ahrefs
7.8
UpCity
8.4
Local SEO
Ahrefs
8.2
UpCity
9.5
Social SEO
Ahrefs
6.7
UpCity
7.0
Mobile SEO
Ahrefs
7.5
UpCity
8.0
Global SEO
Ahrefs
8.7
UpCity
9.0

SEO Platform & Account Management

Ahrefs
8.4
UpCity
8.3
Multi-domain support
Ahrefs
8.9
UpCity
9.5
Integration with web analytics tools
Ahrefs
8.0
UpCity
7.0

Pros

Ahrefs

  • Their backlink database is still one of the most up to date we've seen when compared to similar tools.
  • The user interface is very intuitive and easy to learn.
  • They provide you with a lot of great information and the ability to set a date range can really help you narrow things down.
Joshua Titsworth profile photo

UpCity

  • Customized marketing checklist is incredible!
  • The way UpCity verifies items in your marketing checklist (like whether you have social accounts, you're on Google, etc,) helps my business, and others, save precious time having to manually verify them yourself.
  • I love the impact scores and estimated time shown on each task to give us a feel of how much we are doing each month and what value that time spent is.
  • The "about" and "how to" section on tasks makes it very clear how to accomplish each task.
Caleb Kingston profile photo

Cons

Ahrefs

  • Ahrefs Site Explorer provides an overview of domain health and the issues that can be fixed, and sometimes the suggested "critical issues" can be an astronomical number and not accurate.
  • For certain features on Ahrefs Site Explorer, there can a more elaborate description/guide on how to utilize the feature.
No photo available

UpCity

  • Would like to see more detailed automated reporting especially regarding traffic data.
  • Would like to see more details around competitive analysis.
  • Would like the capability to see report card data for more than one keyword.
Chris Kelley profile photo

Likelihood to Renew

Ahrefs

Ahrefs 10.0
Based on 5 answers
Their index is too vast to ignore when looking at a complete backlink profile. We find links in Ahrefs that do not appear in any other link detection tool. For this reason, it's a must for our agency to use for the foreseeable future. Plus, it's very affordable considering the data you get
No photo available

UpCity

No score
No answers yet
No answers on this topic

Usability

Ahrefs

Ahrefs 7.0
Based on 1 answer
Ahrefs is very easy to use - you can jump right in and understand most of the assets. Overall, the dashboard snapshots give a very good picture of inbound link activity. For deeper analysis of historical trends, the system can become cumbersome, making it hard to do full work without exporting and reformatting the data.
No photo available

UpCity

No score
No answers yet
No answers on this topic

Support

Ahrefs

Ahrefs 8.0
Based on 1 answer
They offer help and support for many of there features.
Patricio A. Quiroz profile photo

UpCity

No score
No answers yet
No answers on this topic

Alternatives Considered

Ahrefs

In my experience, the sheer volume of data and crawl frequency of Ahrefs sets it apart from the competition. In my verticals, I was always able to find more information using Ahrefs than the other link platforms we were using, such as Moz and Majestic.
Kevin Bossons profile photo

UpCity

I actually like Ahrefs reporting much better for SEO. It doesn't have checklist system, though. Asana has a checklist system that is much easier to manage and integrates well with our other tools like Slack so we have moved to that for task tracking. The biggest strength UpCity had for us was the content that their checklists come with.
Caleb Kingston profile photo

Return on Investment

Ahrefs

  • Ahrefs has allowed me to create content sections which have become very valuable to our site
  • Ahrefs allows me to review other websites to discover strategies that have worked for competitors
  • We have been able to track our link building progress on influencer campaigns.
Katie Goh profile photo

UpCity

  • UpCity has had a positive impact on our marketing agency by providing ongoing services such as research, analysis and copywriting.
  • UpCity software offers a simple platform for us to show ROI to our clients.
Chris Kelley profile photo

Pricing Details

Ahrefs

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

UpCity

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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