TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Airship

    Score9.1 out of 10
    N/AThe Airship Experience Platform provides an end-to-end solution for unifying experiences across channels and capturing value across the entire customer lifecycle.N/A

    Retainful

    Score10 out of 10
    N/ARetainful is an eCommerce marketing automation platform designed to allow emails to flow on their own while the user simply waits and watches the conversions unfold.N/A
    Pricing
    AirshipRetainful
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    AirshipRetainful
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    AirshipRetainful
    Considered Both Products
    Airship (formerly Urban Airship)
    No answer on this topic
    Retainful
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    17 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    14 Answers
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    17 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    10 Answers
    No answers on this topic
    Implementation went as expected
    100%
    Implementation went as expected
    10 Answers
    No answers on this topic
    Features
    AirshipRetainful
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Airship and Retainful
    Feature
    Airship
    -
    Ratings
    Retainful
    10.0
    1 Ratings
    22% above category average
    WYSIWYG email editor00 Ratings10.01 Ratings
    Dynamic content00 Ratings10.01 Ratings
    Ability to test dynamic content00 Ratings10.01 Ratings
    Landing pages00 Ratings10.01 Ratings
    A/B testing00 Ratings10.01 Ratings
    Mobile optimization00 Ratings10.01 Ratings
    Email deliverability reporting00 Ratings10.01 Ratings
    List management00 Ratings10.01 Ratings
    Triggered drip sequences00 Ratings10.01 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Airship and Retainful
    Feature
    Airship
    -
    Ratings
    Retainful
    10.0
    1 Ratings
    27% above category average
    Dashboards00 Ratings10.01 Ratings
    Standard reports00 Ratings10.01 Ratings
    Custom reports00 Ratings10.01 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of Airship and Retainful
    Feature
    Airship
    -
    Ratings
    Retainful
    10.0
    1 Ratings
    20% above category average
    URL Validation00 Ratings10.01 Ratings
    Link Tracking00 Ratings10.01 Ratings
    Image Validation00 Ratings10.01 Ratings
    Inbox Display00 Ratings10.01 Ratings
    Email Accessibility Tools00 Ratings10.01 Ratings
    Spelling and Grammar Check00 Ratings10.01 Ratings
    Spam Testing00 Ratings10.01 Ratings
    Email Previews00 Ratings10.01 Ratings
    Best Alternatives
    AirshipRetainful
    Small Businesses
    EZ Texting
    Score9.1 out of 10
    Mad Mimi
    Score10 out of 10
    Medium-sized Companies
    EZ Texting
    Score9.1 out of 10
    Campaign Monitor by Marigold
    Score9 out of 10
    Enterprises
    No answers on this topic
    Emma by Marigold
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    AirshipRetainful
    Likelihood to Recommend
    8.9
    (18 ratings)
    10.0
    (1 ratings)
    Usability
    6.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    9.0
    (1 ratings)
    10.0
    (1 ratings)
    User Testimonials
    AirshipRetainful
    Likelihood to Recommend
    Airship (formerly Urban Airship)
    Well-Suited for: 1. Mobile App Notifications: Ideal for targeted push notifications in apps. 2. Customer Segmentation: Effective for personalized marketing campaigns based on user data. 3. Event-Triggered Automation: Great for automated messaging based on user actions. 4. A/B Testing: Useful for optimizing campaign messages and strategies. Less Appropriate for: 1. Non-Mobile Channels: Less effective if the primary focus is on non-mobile communications like email or direct mail. 2. Basic Email Marketing: Other platforms might be better suited for simple, broad email campaigns without complex segmentation or personalization needs.
    Incentivized
    Read full review
    Retainful
    If you are looking for a WP plugin to manage your abandoned cart, Retainful is the best you can find. The UX is really nice, the platform is user-friendly and you don't need any skill to start using it from day one. You can create email automation in a few steps and offer coupon codes to grab the attention of your customers. Last but not least, Retainful has the best support team! They reply super fast, they assist you to set everything properly and they really help you to have the best service possible. Honestly, you can't ask more!
    Incentivized
    Read full review
    Pros
    Airship (formerly Urban Airship)
    • The marketing push notifications are very effective, and it gives us free hand to define different business criteria to target user groups
    • The user experience or the message content could differ from Android and iOS, and this is a huge benefit for us
    • As an Architect, troubleshooting an issue is very detailed and the time it takes to troubleshoot an issue is considerably less from our previous product
    Incentivized
    Read full review
    Retainful
    • email automation
    • generate and send coupon code
    • data analysis
    Incentivized
    Read full review
    Cons
    Airship (formerly Urban Airship)
    • The automated A/B testing winner selection and application should be added
    • The flexibility of message shape, specifically incorporating transparency so messages do not need to be a rectangular shape
    • Faster and more reliable servers around the globe
    • Making more detailed use cases and tutorials to be followed can simplify things for users
    Incentivized
    Read full review
    Retainful
    • I'd like to have more templates for emails
    Incentivized
    Read full review
    Usability
    Airship (formerly Urban Airship)
    The interface takes a bit getting used to in order to know how to take advantage of everything. Some of the analytics that are available are particularly hard to find, so it's important to pay attention when customer support reviews everything, but everything I'd want and need in terms of Push and In-App messaging is all there.
    Read full review
    Retainful
    No answers on this topic
    Support Rating
    Airship (formerly Urban Airship)
    I have not had to interact much with customer support as I have been able to find the vast majority of the answers I'm looking for within their documentation, which I very much appreciate because it saves me a lot of time. Customer support has been responsive and helpful for the most part during the couple of interactions I've had.
    Read full review
    Retainful
    Best team Support ever! Fast, kind, and always helpful
    Incentivized
    Read full review
    Alternatives Considered
    Airship (formerly Urban Airship)
    We've tested a bunch of different CRM tools over the years and Airship has been a winner for its functionality, features, cost, and ability to integrate with other softwares that we use. It has been great for SMS and mobile in particular. It could certainly be a one stop shop for CRM.
    Incentivized
    Read full review
    Retainful
    We use Mailchimp for email marketing but as integration with WordPress we found Retainful easier to use (automation workflow) and you can start for free! Moreover, we can generate and send coupon codes directly from the plugin, and works great with Woocommerce! It is more than one year that we use Retainful and we are completely satisfied
    Incentivized
    Read full review
    Return on Investment
    Airship (formerly Urban Airship)
    • The ROI has increased more than approx. 50% (exact details to be confirmed) based on cross-channel orchestration
    • Using push notifications alone, we have seen a huge increase in app engagement which was a challenge before to nudge users to get back to the App after initial download
    Incentivized
    Read full review
    Retainful
    • Positive ROAS for abandoned cart
    • Positive ROAS for coupon code
    • Data analysis of customer behavior
    Incentivized
    Read full review
    ScreenShots

    Airship Screenshots

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