The Airship Experience Platform provides an end-to-end solution for unifying experiences across channels and capturing value across the entire customer lifecycle.
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SMS.to
Score 9.9 out of 10
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SMS.to is a bulk SMS marketing tool, available via an API that enables developers to add bulk SMS features to Viper, or Whatsapp, etc.
Well-Suited for: 1. Mobile App Notifications: Ideal for targeted push notifications in apps. 2. Customer Segmentation: Effective for personalized marketing campaigns based on user data. 3. Event-Triggered Automation: Great for automated messaging based on user actions. 4. A/B Testing: Useful for optimizing campaign messages and strategies. Less Appropriate for: 1. Non-Mobile Channels: Less effective if the primary focus is on non-mobile communications like email or direct mail. 2. Basic Email Marketing: Other platforms might be better suited for simple, broad email campaigns without complex segmentation or personalization needs.
SMS.to is ideal when you have a large number of users and you need to be charged by SMS delivered not by number of users. Let's put an example other solutions out there wanted us to pay user or contact which is illogican for a product that has more than 100K users because it doesn't matter if you send no message or you send 10 messages they will charge you per contact in the other hand solutions as SMS.to they will charge per SMS delivered which makes really economic the scenario specially if you only send to specific segments of contacts by making use of contact lists. A least appropiate scenario is when you need to send emergency/urgent SMS because for some resaon the SMS in this platform will be sent after 20-30 minutes even an hour I ignore why it happens but that's why we always try to schedule our campaigns and be sure they are generic marketing messages. For emergency/urgent SMS is recommended to use another platform.
The marketing push notifications are very effective, and it gives us free hand to define different business criteria to target user groups
The user experience or the message content could differ from Android and iOS, and this is a huge benefit for us
As an Architect, troubleshooting an issue is very detailed and the time it takes to troubleshoot an issue is considerably less from our previous product
The interface takes a bit getting used to in order to know how to take advantage of everything. Some of the analytics that are available are particularly hard to find, so it's important to pay attention when customer support reviews everything, but everything I'd want and need in terms of Push and In-App messaging is all there.
I have not had to interact much with customer support as I have been able to find the vast majority of the answers I'm looking for within their documentation, which I very much appreciate because it saves me a lot of time. Customer support has been responsive and helpful for the most part during the couple of interactions I've had.
We've tested a bunch of different CRM tools over the years and Airship has been a winner for its functionality, features, cost, and ability to integrate with other softwares that we use. It has been great for SMS and mobile in particular. It could certainly be a one stop shop for CRM.
I already pointed out this but basically we decided to go with SMS.to because 2 reasons:
1. It can be paid with paypal (first reason) we have some bad experience with other products because payment gateways may suddenly block your cards and you're unable to pay even if you want to use the service so when we saw that SMS.to has Paypal payment we just decided to go for this option.
2. You pay per message and not per contact this is ideal other platforms will ask you a monthly fee for marketing features that you're not looking plus paying per SMS or per contact we were just looking a straight forward software in order to send SMS campaigns.
The ROI has increased more than approx. 50% (exact details to be confirmed) based on cross-channel orchestration
Using push notifications alone, we have seen a huge increase in app engagement which was a challenge before to nudge users to get back to the App after initial download
