Airship vs. SwiftERM

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Airship
Score 8.8 out of 10
N/A
The Airship Experience Platform provides an end-to-end solution for unifying experiences across channels and capturing value across the entire customer lifecycle.N/A
SwiftERM
Score 10.0 out of 10
Small Businesses (1-50 employees)
SwiftERM is an ecommerce plugin that typically delivers an additional 10% to turnover. According to the vendor, it is totally automatic; requiring no human input, no hours of time and effort every month, and no staff cost. It uses each consumer’s historic purchases and impressions captured from each visit to your site; then identifies which products that consumer is most likely to buy next; populates a style-sheet and sends them a unique email – no two are ever the same. It also triggers on…N/A
Pricing
AirshipSwiftERM
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AirshipSwiftERM
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsPrice is dictated by size of database.
More Pricing Information
Community Pulse
AirshipSwiftERM
Features
AirshipSwiftERM
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Airship
-
Ratings
SwiftERM
9.0
1 Ratings
15% above category average
Standard reports00 Ratings9.01 Ratings
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AirshipSwiftERM
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User Ratings
AirshipSwiftERM
Likelihood to Recommend
8.9
(18 ratings)
10.0
(1 ratings)
Usability
6.0
(1 ratings)
10.0
(1 ratings)
Support Rating
9.0
(1 ratings)
10.0
(1 ratings)
User Testimonials
AirshipSwiftERM
Likelihood to Recommend
Airship (formerly Urban Airship)
Well-Suited for: 1. Mobile App Notifications: Ideal for targeted push notifications in apps. 2. Customer Segmentation: Effective for personalized marketing campaigns based on user data. 3. Event-Triggered Automation: Great for automated messaging based on user actions. 4. A/B Testing: Useful for optimizing campaign messages and strategies. Less Appropriate for: 1. Non-Mobile Channels: Less effective if the primary focus is on non-mobile communications like email or direct mail. 2. Basic Email Marketing: Other platforms might be better suited for simple, broad email campaigns without complex segmentation or personalization needs.
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SwiftERM Limited
SwiftERM only works on specific ecommerce platforms including Magento, Shopify, Woo Commerce, and OpenCart. It is intended for regular communication with consumers who visit that retailers site more often. so it works well for food and drink, fashion and pet food etc. People selling beds or something which you buy less frequently would get lower returns.
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Pros
Airship (formerly Urban Airship)
  • The marketing push notifications are very effective, and it gives us free hand to define different business criteria to target user groups
  • The user experience or the message content could differ from Android and iOS, and this is a huge benefit for us
  • As an Architect, troubleshooting an issue is very detailed and the time it takes to troubleshoot an issue is considerably less from our previous product
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SwiftERM Limited
  • Automatic email marketing
  • Predictive analytics
  • Publicises our Trustpilot product ratings
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Cons
Airship (formerly Urban Airship)
  • The automated A/B testing winner selection and application should be added
  • The flexibility of message shape, specifically incorporating transparency so messages do not need to be a rectangular shape
  • Faster and more reliable servers around the globe
  • Making more detailed use cases and tutorials to be followed can simplify things for users
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SwiftERM Limited
  • Introduce an SMS version
  • Making the reporting system more idiotproof
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Usability
Airship (formerly Urban Airship)
The interface takes a bit getting used to in order to know how to take advantage of everything. Some of the analytics that are available are particularly hard to find, so it's important to pay attention when customer support reviews everything, but everything I'd want and need in terms of Push and In-App messaging is all there.
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SwiftERM Limited
It is the only system we have able to find in the world that is 100% automatic. There is an element of automation in many email products, but these always require some input, if only setting the distribution time. No other analyses down to individual consumer level. No other system in the world is authorized to send Trustpilot product ratings in outbound emails. This really is superb.
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Support Rating
Airship (formerly Urban Airship)
I have not had to interact much with customer support as I have been able to find the vast majority of the answers I'm looking for within their documentation, which I very much appreciate because it saves me a lot of time. Customer support has been responsive and helpful for the most part during the couple of interactions I've had.
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SwiftERM Limited
Setting up is a simple plugin. I did my own in three minutes including the registration. As it is automatic, there is no need for training or paying for users, etc. In six years we have never needed any support, but I know there is a team of developers there if that day ever arrives.
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Alternatives Considered
Airship (formerly Urban Airship)
We've tested a bunch of different CRM tools over the years and Airship has been a winner for its functionality, features, cost, and ability to integrate with other softwares that we use. It has been great for SMS and mobile in particular. It could certainly be a one stop shop for CRM.
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SwiftERM Limited
Mailchimp, DotMailer, Emarsys. But none of these does exactly what SwiftERM does, leaving us in a situation where we now run both SwiftERM and Mailchimp.
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Return on Investment
Airship (formerly Urban Airship)
  • The ROI has increased more than approx. 50% (exact details to be confirmed) based on cross-channel orchestration
  • Using push notifications alone, we have seen a huge increase in app engagement which was a challenge before to nudge users to get back to the App after initial download
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SwiftERM Limited
  • Our initial ROI was over 4,000%
  • It has freed up many days each month spent segmenting audiences.
  • Our customer churn has been reversed.
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ScreenShots

Airship Screenshots

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SwiftERM Screenshots

Screenshot of Registration provides access to a 30 day FREE trialScreenshot of