The Airship Experience Platform provides an end-to-end solution for unifying experiences across channels and capturing value across the entire customer lifecycle.
Well-Suited for: 1. Mobile App Notifications: Ideal for targeted push notifications in apps. 2. Customer Segmentation: Effective for personalized marketing campaigns based on user data. 3. Event-Triggered Automation: Great for automated messaging based on user actions. 4. A/B Testing: Useful for optimizing campaign messages and strategies. Less Appropriate for: 1. Non-Mobile Channels: Less effective if the primary focus is on non-mobile communications like email or direct mail. 2. Basic Email Marketing: Other platforms might be better suited for simple, broad email campaigns without complex segmentation or personalization needs.
If you are required to develop applications that are cross-platformed, Xamarin is a great tool to use. It will help save time and effort from your development team to be able to build applications seamlessly for android, IOS, Windows, and web on a single platform instead of requiring multiple tools to get the job done.
The marketing push notifications are very effective, and it gives us free hand to define different business criteria to target user groups
The user experience or the message content could differ from Android and iOS, and this is a huge benefit for us
As an Architect, troubleshooting an issue is very detailed and the time it takes to troubleshoot an issue is considerably less from our previous product
Xamarin allows you to write cross platform code. This allows companies to build apps more quickly by writing less code. Having code abstracted and reused across multiple platforms allows for more testing and less issues overall.
The ability to use Visual Studio is a huge plus. Visual Studio is one of the best IDE's available and being able to write cross platforms apps while in a great IDE makes everything less painful.
Xamarin is now free with a large company backing. This means that bugs on the platform get fixed more quickly and there is a large community of developers.
Xamarin has been great for developing different projects efficiently and effectively. It's nice to reuse the core business logic across different platforms so that there are less to maintain and little replications are needed. The biggest benefit is that C# programmers do not have to learn a different language to do mobile development.
The interface takes a bit getting used to in order to know how to take advantage of everything. Some of the analytics that are available are particularly hard to find, so it's important to pay attention when customer support reviews everything, but everything I'd want and need in terms of Push and In-App messaging is all there.
If you are required to develop applications that are cross-platformed, Xamarin is a great tool to use. It will help save time and efforts from your development team to be able to build applications seamlessly for android, IOS, windows, and web on a single platform instead of requiring multiple tools to get the job done
I have not had to interact much with customer support as I have been able to find the vast majority of the answers I'm looking for within their documentation, which I very much appreciate because it saves me a lot of time. Customer support has been responsive and helpful for the most part during the couple of interactions I've had.
I never had to contact support for any help. Most of the problems we ran into, we were able to identify and use peer support through blogs and other internet sources to resolve the problems. There are plenty of sources online which provide tutorials, discuss problems, etc. Example: StackOverflow
Just with any programming tasks, have a plan first. Design out the system, spend time to build it correctly the first time and have plenty of testing and user acceptance opportunities. Xamarin was easy to implement for a C# programmer. However, you need to do tutorials to realize the platform's capabilities.
We've tested a bunch of different CRM tools over the years and Airship has been a winner for its functionality, features, cost, and ability to integrate with other softwares that we use. It has been great for SMS and mobile in particular. It could certainly be a one stop shop for CRM.
Xamarin runs natively on MacOS, and the debugger and other integration and auto-complete tools are far better than Eclipse for C# .NET. It also carries much of the plugin/add-on capabilities that are so desirable on Atom. Eclipse is a better for generalized software development, provided a developer is comfortable switching between the IDE the command line for certain parts of their workflow, like building, package management, or debugging. But for C# .NET development on MacOS specifically, Xamarin is the best product I've used for the job.
The ROI has increased more than approx. 50% (exact details to be confirmed) based on cross-channel orchestration
Using push notifications alone, we have seen a huge increase in app engagement which was a challenge before to nudge users to get back to the App after initial download
