Albacross vs. Madison Logic Platform

It's well-suited to small companies without a dedicated sales force. It helps collect, organize and analyze leads. Perhaps, it adds value to larger teams too, but it has certainly been a valuable addition to us early on in the business when build lead lists and client lists were more challenging. I'm not sure what the current pricing structure is, but it was good value for us at the time of purchase 2 years; pricing has not increased for us since then. So, again, for smaller teams or teams with a limited reach out budget, this may be a suitable option.

Incentivized

In the past few years, I've worked with several content syndication service providers. And the industry has progressed significantly. I'm happy to say that this year's lead quality is especially good! Our ABM program has very strict standards, and the team adheres to those requirements. Team members who are always quick to respond. Willing to swap out stale leads. They're a definite must-see!

Incentivized

• Track companies IP's who are visiting.
• Provides analytics about where they came from and what they did on your site.
• You can find contact info such as name, number and email.
• Unintuitive UI/UX.

Incentivized

• Data insights
• Performance reports

Incentivized

• It would be nice to have a direct link on the page that visitors have viewed, so I could quickly check out the site myself.
• It is hard to copy-paste the link on the viewed pages report to actually see which page has been viewed.
• A little complicated to use the whole software when you get started, no clear explanation of concepts.

Incentivized

• Sometimes, contacts aren't aware that the content they downloaded is from our specific business - so more branding options?
• Ability to improve the layout of landing pages

Incentivized

Found it to be a slightly unintuitive interface The sidebar of Console vs. Dashboard can be confusing, and in general navigating around doesn't feel particularly seamless

Incentivized

They are in Sweden so getting a response back from them is slow and I think their team isn't that big.

Incentivized

More or less, Albacross is similar to their competitors but they have a great support, better data accuracy (subjective), and easy setup.

Incentivized

To help us achieve our goals, Madison Logic's customer success team goes above and beyond to support our team. The Madison Logic team is happy to help you succeed, whether it's through platform demonstrations, weekly exports to our priority accounts, or guidance on how to effectively plan our campaigns. The Madison Logic team also provides us with account-based insights, which we can then use to generate leads for our clients. A great team to work with, as well as a great platform to implement our approach.

Incentivized

• Positive ROI through one closed deal identified from Albatross.
• Still uncertain on ROI from account-based marketing campaign developed from Albacross data.

Incentivized

• It has allowed me to pivot during campaigns to promote content that had a greater impact on my demand generation efforts.
• During a campaign, my company's reporting system was not working correctly. I was able to use the Madison Logic Platform to show campaign performance.

Incentivized