Altcraft Platform vs. Listrak

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Altcraft Platform
Score 0.0 out of 10
N/A
Altcraft is a unified marketing management hub that brings together customer data, communications, automation, loyalty programs, and analytics within a single system. Key capabilities: Customer Data Platform (CDP) — Unified customer profile (360° view) — Real-time event tracking — Data consolidation from multiple sources — Flexible segmentation for precise targeting Omnichannel…
$520
per month per account
Listrak
Score 10.0 out of 10
N/A
Listrak, headquartered in Pennsylvania, offers a customer data and marketing platform for retailers that features email marketing with social network engagement, abandoned cart rescue, and in-store data / information retrieval. Listrak is retail-specific and helps create an integrated and personalized customer experience across physical stores, ecommerce stores, social networks, or email, helping retail entities of widely varying sizes, small to large, to achieve their marketing goals. Listrak…N/A
Pricing
Altcraft PlatformListrak
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Altcraft PlatformListrak
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
Altcraft PlatformListrak
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Altcraft PlatformListrak
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User Ratings
Altcraft PlatformListrak
Likelihood to Recommend
-
(0 ratings)
7.1
(10 ratings)
User Testimonials
Altcraft PlatformListrak
Likelihood to Recommend
Altcraft
No answers on this topic
Listrak
It is definitely a contender if you run an e-commerce website. It connects with a host of different e-comm platforms (we use Magento) which makes product recommendations, purchase history/amounts, website behavior, etc. a lot easier to segment on and set trigger campaigns or targeted sends. If you're a B2B company, you probably won't want to use Listrak. The tools they have don't accommodate that segment as well as B2C, as many features would go unused since they simply don't make sense. I'm sure there are instances where Listrak would work just fine, but coming from that area previously, it is definitely a B2C tool.
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Pros
Altcraft
No answers on this topic
Listrak
  • Segmentation is one of my favorite features. We love being able to pull specific audiences and tailor our marketing to the individual customer.
  • Importing and exporting lists is very self explanatory and easy to manage.
  • The main dash has a great overview of your most recent messages and metrics.
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Cons
Altcraft
No answers on this topic
Listrak
  • It is rare that I have issues or feel like Listrak has an area to improve in. The company is constantly ahead of the market and making additions/improvements on a monthly basis. That being said ... I have one area to suggest improvements: COMPOSER
  • Composer - Drag & Drop editor: Although their design software with the new 'Composer' is better than your average WYSIWYG editor, their drag & drop editor lacks some basic design tools that stunt your ability to design out-of-the-box email campaigns. I typically write all my email code, so this doesn’t necessarily affect me in a negative manner. But ... if coding emails isn't your strong point, then the lack of design features and limited template selection could be bothersome. (*disclaimer - I do not believe Listrak's drag & drop editor is garbage, but it does fall short when compared to some of its competition.)
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Alternatives Considered
Altcraft
No answers on this topic
Listrak
The Bronto platform is so similar to Listrak in that it made no sense for us to move unless there were significant cost savings (there weren't). We are so intertwined with Listrak that it would be painful to move for the sake of moving. Klaviyo is very DIY which can be great. We find that we do our best work with hand-holding and account support.
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Return on Investment
Altcraft
No answers on this topic
Listrak
  • Increasing our awareness of effective marketing email campaigns
  • Reducing the effectiveness of our campaigns due to the complexity of software and inability to cancel our contract despite being LOYAL customers for 2 years.
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ScreenShots

Altcraft Platform Screenshots

Screenshot of a customer profile. This customer information contributes to improving personalized offers, obtaining easy-to-understand analytics, and increasing sales.Screenshot of Segments in Altcraft, which are groups of users defined by behavior and profile data, enabling precise targeting and personalized campaigns.Screenshot of the automated customer journey. These guide users from their first touchpoint to purchase across all communication channels.Screenshot of the Altcraft Platform, where loyalty is powered by CDP data and triggers communications in the same interface.Screenshot of analyticsScreenshot of the email editor