TrustRadius

Altcraft Platform vs. Zaius (discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Altcraft Platform
Score 0.0 out of 10
N/A
Altcraft is a unified marketing management hub that brings together customer data, communications, automation, loyalty programs, and analytics within a single system. Key capabilities: Customer Data Platform (CDP) — Unified customer profile (360° view) — Real-time event tracking — Data consolidation from multiple sources — Flexible segmentation for precise targeting Omnichannel…
$520
per month per account
Zaius (discontinued)
Score 7.7 out of 10
N/A
Zaius, or Optimizely Data Platform after being acquired by Optimizely in March 2021, was a a customer data platform, or as the vendor describes it, B2C CRM. It helped B2C marketers grow revenue from their existing customer base using segmentation, personalization, marketing automation, and attribution tools. It is discontinued.N/A
Pricing
Altcraft PlatformZaius (discontinued)
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Altcraft PlatformZaius (discontinued)
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Altcraft PlatformZaius (discontinued)
Best Alternatives
Altcraft PlatformZaius (discontinued)
Small Businesses
Bloomreach
Bloomreach
Score 9.0 out of 10
Bloomreach
Bloomreach
Score 9.0 out of 10
Medium-sized Companies
Bloomreach
Bloomreach
Score 9.0 out of 10
Bloomreach
Bloomreach
Score 9.0 out of 10
Enterprises
Bloomreach
Bloomreach
Score 9.0 out of 10
Bloomreach
Bloomreach
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Altcraft PlatformZaius (discontinued)
Likelihood to Recommend
-
(0 ratings)
6.7
(6 ratings)
Likelihood to Renew
-
(0 ratings)
6.4
(1 ratings)
Usability
-
(0 ratings)
2.7
(1 ratings)
Support Rating
-
(0 ratings)
7.3
(3 ratings)
Implementation Rating
-
(0 ratings)
2.7
(1 ratings)
User Testimonials
Altcraft PlatformZaius (discontinued)
Likelihood to Recommend
Altcraft
No answers on this topic
Discontinued Products
Optimizely Data Platform is a great tool for teams who look to use open-source tools over tools with white glove service. You do get a dedicated customer success manager and access to their (almost) 24/7 support team via chat, but the real benefits of the platform stand to be unlocked by teams who enjoy getting their hands dirty.
Verified User
Anonymous
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Pros
Altcraft
No answers on this topic
Discontinued Products
  • It's relatively simple to use
  • Segment building is quick and can be easily customized with field data
  • Chat support is generally fast to respond
Adam Borbely | TrustRadius Reviewer
Adam Borbely
Digital Marketing Specialist
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Cons
Altcraft
No answers on this topic
Discontinued Products
  • Automation of data from other platforms such as our ERP.
  • The approval process needs work. I should be able to flag fields that have issues and give users feedback if a product is rejected.
LM
Laura Mahoney
Content Manager
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Likelihood to Renew
Altcraft
No answers on this topic
Discontinued Products
There's so much that needs to be improved and it seems like not much has happened since Optimizely first took over. When Optimizely did take over, they reduced the UX of campaign reporting.
Verified User
Anonymous
Read full review
Usability
Altcraft
No answers on this topic
Discontinued Products
  • Creating reports can be difficult and they aren't very visual.
  • There is not much control you can have with your imported product catalog. Product filters can be difficult to use.
  • Manually importing customers is a more difficult process from when I was using Mailchimp 10 years ago.
  • Figuring out how to inject a module onto a page is difficult.
  • Figuring out how to get off an email blacklist is near impossible even with ip warming. Very little help here.
Verified User
Anonymous
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Support Rating
Altcraft
No answers on this topic
Discontinued Products
Positive - Onboarding was quick and easy. Positive - Access to a Zaius data analyst has been wonderful. Negative - I don't know who our CSM is if we even have one.
Verified User
Anonymous
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Implementation Rating
Altcraft
No answers on this topic
Discontinued Products
We have a home built CRM. From start to finish our implementation was a nightmare loaded with problems that destroyed my initial trust with the platform.
Verified User
Anonymous
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Alternatives Considered
Altcraft
No answers on this topic
Discontinued Products
Oh my goodness, there were many, including:
  • Klaviyo
  • Salesforce Email Marketing Cloud
  • Bronto
  • Marapost (the worst experience we ever had. We used them for the longest year on earth).
  • Silverpop (IBM)
  • I forgot their name but they are based in the middle of nowhere Pennsylvania.
  • Exact Target
  • Active Campaign
  • Get Response
  • Drip
  • SendInBlue
  • And more I cannot remember. We spent over six months looking at everything.
Steven Laff | TrustRadius Reviewer
Steven Laff
Principal
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Return on Investment
Altcraft
No answers on this topic
Discontinued Products
  • We hit record numbers this year in regards to sales which is attributed to the launch of our new e-commerce website.
LM
Laura Mahoney
Content Manager
Read full review
ScreenShots

Altcraft Platform Screenshots

Screenshot of a customer profile. This customer information contributes to improving personalized offers, obtaining easy-to-understand analytics, and increasing sales.Screenshot of Segments in Altcraft, which are groups of users defined by behavior and profile data, enabling precise targeting and personalized campaigns.Screenshot of the automated customer journey. These guide users from their first touchpoint to purchase across all communication channels.Screenshot of the Altcraft Platform, where loyalty is powered by CDP data and triggers communications in the same interface.Screenshot of analyticsScreenshot of the email editor