Amazon Advertising Sponsored Products vs. LinkedIn Marketing Solutions

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Amazon Advertising Sponsored Products
Score 7.6 out of 10
N/A
Amazon Advertising, including its Sponsored Products and Sponsored Brands products, provide ad solutions to help users find, attract, and engage Amazon customers at every stage of their journey.N/A
LinkedIn Marketing Solutions
Score 7.8 out of 10
N/A
LinkedIn Marketing Solutions is a recently (2015) expanded marketing platform for reaching audiences through the popular Linkedin work-oriented social network that includes modules like the Lead Accelerator (supporting segmentation features to improve conversion), Sponsored Updates, LinkedIn Onsite Display, LinkedIn Network Display, and Sponsored InMail. While still at its core a social marketing engine, Linkedin Marketing Solutions now presents a more comprehensive B2B advertising platform. The…N/A
Pricing
Amazon Advertising Sponsored ProductsLinkedIn Marketing Solutions
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Amazon Advertising Sponsored ProductsLinkedIn Marketing Solutions
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Amazon Advertising Sponsored ProductsLinkedIn Marketing Solutions
Considered Both Products
Amazon Advertising Sponsored Products
Chose Amazon Advertising Sponsored Products
It is cost effective to run ads with Amazon Advertising Sponsored Products since I only pay when customers click the links. Reporting feature offered by Amazon Advertising Sponsored ads makes it effective to measure business success.
LinkedIn Marketing Solutions

No answer on this topic

Top Pros
Top Cons
Best Alternatives
Amazon Advertising Sponsored ProductsLinkedIn Marketing Solutions
Small Businesses
AdSense
AdSense
Score 8.5 out of 10
WordStream
WordStream
Score 6.9 out of 10
Medium-sized Companies
AdSense
AdSense
Score 8.5 out of 10
WordStream
WordStream
Score 6.9 out of 10
Enterprises
AdSense
AdSense
Score 8.5 out of 10
Sprinklr Marketing
Sprinklr Marketing
Score 7.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Amazon Advertising Sponsored ProductsLinkedIn Marketing Solutions
Likelihood to Recommend
10.0
(3 ratings)
8.9
(47 ratings)
Usability
-
(0 ratings)
8.5
(8 ratings)
Support Rating
9.0
(1 ratings)
8.6
(6 ratings)
User Testimonials
Amazon Advertising Sponsored ProductsLinkedIn Marketing Solutions
Likelihood to Recommend
Amazon AWS
It's a necessary platform to maximize your growth on Amazon, as with any other retailers that have launched or are developing their own platforms. However, it helps to gain a competitive edge and build your brand. Relatively cheap to get started, but needs a dedicated advertising budget as costs will rise with campaign success.
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LinkedIn
Although it offered great features, we didn't really see a lot of traffic or results from the ads we placed. Working in hospitality, we had to strategically time and place our ads around holiday seasons and it can be difficult to predict a marketing campaign. Depending on your market, LinkedIn may not be the best avenue to advertise with.
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Pros
Amazon AWS
  • Sponsored ads and PPP helps us to emerge top ranking ads, we count more clicks.
  • It is cost effective since WE do pay when a buyer clicks rather than impressions.
  • Improving the search engine optimization of our brand.
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LinkedIn
  • Targeting - they have done a great job of allowing you speak to ideal audiences
  • Support - dedicated customer service and account advising is always accessible and very responsive
  • Curation of professional audiences - one of the biggest advantages to the platform is that its users are for the most part are professional
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Cons
Amazon AWS
  • Self Service Amazon ADs take some time to set up.
  • Making a custom AD can be a challenge.
  • Functionality of the platform has improved, but needs some tweaks.
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LinkedIn
  • The Campaign Manager is not good. It seems like the Campaign Manager (where you create and manage your self-serve ad campaigns) is buggy and doesn't have a good flow. Contrast with FB Ad Manager of the Google Adwords/Ads interface, which has a much more simple process to create and edits campaigns, ad groups, ads, keywords, audiences, budgets, etc. LinkedIn Campaign Manager seems to actively work against you trying to make changes to your campaigns.
  • LinkedIn Campaign Manager offers three options: sponsored content, InMail, and text ads. LinkedIn used to offer other ad services that you couldn't access unless you had a "managed ad account" run by LinkedIn Staff with a dedicated monthly ad spend. It seems most of those "hidden" features have disappeared, though you still have to contract with LinkedIn to offer dynamic ads. It would be better if LinkedIn empowered marketers to create the ads they want. (Perhaps with a dedicated acct. manager like how Google Ads works.)
  • This is silly, but it isn't easy to navigate to Campaign Manager. I have a bookmark for Campaign Manager because if you want to click there through LinkedIn, it takes 2 or 3 different screens to get to Campaign Manager. In my opinion, when you click the "Work" dropdown from the LinkedIn header (by your profile picture) you should have a link to Campaign Manager.
  • LinkedIn, in recent months, has made substantial changes to the Ads platform and Campaign Manager. Though these changes work to address some of the above issues, LinkedIn still has quite a ways to go before their platform is on par with their competition.
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Usability
Amazon AWS
No answers on this topic
LinkedIn
in terms of promoted content reporting and usability, the platform is not as flexible or easy to use compared to more established social platforms like Facebook. However, it does offer plug-ins to Google Data Studio which makes pulling and manipulating data easier. My main usability gripe comes when looking at organic performance of a company page. There isn't an easy way to export organic performance data.
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Support Rating
Amazon AWS
The cost/ROI is not where I would like it to be, but I can glimpse the improvements that have been made are making a difference. My expectation is that they will get to a place where the ROI has been adequately addressed. I think the sales have sharpened over the COVID nonsense since stores are shuttering. This has increased the market share for anyone advertising on Amazon.
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LinkedIn
So, everything what I just said previously adds up to the value of LinkedIn Marketing Solutions. Definitely recommending it to a friend. It has its things to improve but its nothing major or nothing to worry about. So I give a 9 because it still has that, some user interface glitches that can be improved but do not damage the experience that you have with it.
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Alternatives Considered
Amazon AWS
Google advertising is by far the leader in digital ad platforms, Amazon [Advertising] Sponsored Products really only addresses the need to promote listings on Amazon.com. Sponsored products does not address the need for off-site media, so google advertising is essentially the top of the search funnel whereas sponsored products would be at the bottom of the funnel where conversion happens.
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LinkedIn
If you want more precision in B2B targeting, then LinkedIn is without question the better alternative. However, as I established before, I've rarely seen LinkedIn campaigns be successful for anything other than brand awareness/thought leadership. And that's almost 100% what Twitter is for. Twitter campaigns almost always have a cheaper CPC AND CPM than LinkedIn and accomplish the same thing, so I would say go with Twitter. At times LinkedIn campaigns are just so you can tell someone at a higher level that you did precise targeting to the exact audience they wanted and check that box, because it's easier for them to understand how you'd do well on LinkedIn, and more difficult to tell that story on Twitter. But I honestly prefer Twitter and its platform for B2B awareness campaigns. Heretic, I know, but it's how I feel after several years of experience with both. Facebook is bottom of the barrel for B2B in my mind, so I'm not really going to discuss it. I would take LinkedIn over Facebook for many reasons, but Facebook is an option too, but more for SMB and just covering all bases, not as a primary choice for B2B marketing.
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Return on Investment
Amazon AWS
  • It has been easy to improve global reach by creating sponsored products campaign.
  • Paying only when clients click the link helps us to eradicate losses.
  • Improving company SEO across search engines.
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LinkedIn
  • We have seen a marked increase in inbound agent calls since we began LinkedIn marketing.
  • LinkedIn marketing is an excellent way to put your content in front of people that are actually going to read it, this has led to a major increase in our content being consumed and acted on.
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ScreenShots