Amazon Web Services offers the Amazon Simple Notification Service (SNS) which provides pub/sub messaging and push notifications to iOS and Android devices. It is meant to operate in a microservices architecture and which can support event-driven contingencies and support the decoupling of applications.
$0.01
per 1 million
Braze
Score 8.7 out of 10
N/A
Braze is a customer engagement platform that enables relevant and memorable experiences between consumers and the brands they love. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies.
The Amazon SNS service is well suited to support event notifications, monitoring applications, workflow systems, time-sensitive information updates, and mobile applications that generates or consumes notifications. It can be used to relay time-critical events to mobile applications and devices. It provides significant advantages to developers who build mobile applications that rely on real-time events. It is not well suited for hybrid cross platform mobile application frameworks at this juncture. An optimal version to meet the needs of a cross platform mobile developer is needed as generally the frameworks are not meant to manage real-time events. It is also not suited for cases where the queue management needs improvement or requires special workflows/tooling.
Braze is a fantastic tool if you're looking to build a large number of CRM journeys using complex canvas structures and maximising use of customer data to segment and personalise. There are numerous tools to ensure each channel is maximising impact and engagement. Braze offers great features for testing, managing message frequency and control groups and using dynamic attributes and liquid code. If you're looking to limit your use to single-send campaigns with no or few automations, I don't think this is the right tool. From my experience, many Braze users also use external tools for analytics rather than Braze's native analytics.
Canvas feature has been really good for creating customer journey paths and long-term messaging campaigns.
They have been addressing feature requests to continue to improve the Canvas feature. One of the simplest but most-handy features is allowing Delay steps wait for a very specific date on a calendar -- so you can plan seasonal campaigns or when you have evergreen-style drip campaigns it allows for avoiding public holidays/etc.
The catalog feature provides a lot of use-cases and flexibility for personalizing comms or customizing comms for whitelabeled versions of our standard comms (for our B2B2C scenarios).
We use the catalog as a repository of our B2B2C brand info, messaging customization - it basically allows us to offer a whitelabeled configurable version of our optimized automated in-life comms in the branding of our b2b customers.
At times you receive access denied errors which are annoying.
Rarely do you receive internal failure errors where you can't access the information. It is rare but it does happen.
You are required to add an MWS Authentication Token every so often. I wish it would pull that information automatically for you so you don't have to go searching for it.
Enabling GIF/videos to be directly uploaded on to Braze's platform
Easier way of creating canvases; right now it is too complex for someone new who is starting off in the company to understand what things do and where things are
Ability to track duplicate user profiles within the entire audience segment
Automated deduplicating email addresses/phone numbers in each targeting segment; right now it's done manually after extracting csv files
We are on a mission for an omnichannel experience for our customers and are already making good progress with Braze able to fully support and optimise this
It is useful for applications developed using event driven architecture. It helps in tracking and logging the events in a very timely and efficient manner. The dashboards are a little difficult to implement. But overall it is very easy to integrate with other AWS services like Lambda, API GW, S3 and DynamoDB. The permissions to access should be resolved before using it.
It is an easy-to-understand platform, thanks to its design and accessibility. You can, for example, easily find any users and their data, check exact volumes of segments, follow the history of messages sent, and create reports. We can connect Braze with other platforms for analysis or email design (Snowflake, Hightouch, Stripo...).
Amazon Simple Notification Sevices (SNS) support depends on your usage pattern and definitely on your support plan as an enterprise with AWS. Before reaching out to support you should read their documentation, as they have mentioned almost all the common issues and their solutions there. However, for specific issues, they generally respond in 1-2 business days.
Very responsive and helpful on simple questions, but not great other than that. They do not have a way for the customer/user to escalate a ticket. You have to contact your rep and in some cases, they don't respond within 24 hours so you have no idea if they have escalated it. There is no phone number for an urgent issue - you have to rely on email
Amazon’s SNS is incredibly easy to set up compared to the more powerful, but complex, Kafka flavours.
SNS’s core advantages are –
· no setup/no maintenance
· either a queue (SQS) or a topic (SNS)
· various limitations (on size, how long a message lives, etc)
· limited throughput: you can do batch and concurrent requests, but still achieving high throughputs would be expensive
· SNS has notifications for email, SMS, SQS, HTTP built-in.
· no "message stream" concept Overall, it would be the best choice to get into the concepts of Pub/Sub concepts as although it has limitations it can provide significant capabilities and solutions
Braze is just the best one when it comes to aesthetics and usability, which matter when you're working every day, making complex or even simple changes to highly contextual campaigns for multiple stakeholders. Even without following tutorials, you just get it instantly and start crafting journeys very quickly. And they continue to keep adding new features at a rapid pace, so credit where it's due.
Amazon Simple Notification Service (SNS) saved us a lot of extra coding time by providing straightforward functionality we needed in our ad campaign automation tool.
Amazon Simple Notification Service (SNS) allows us to maintain a consistent, serverless model within our applications.
