Amperity vs. OneLogin by One Identity

I think Custora is a great fit for B2C companies that are trying to take their relationship marketing programs to the next level and outside of basic segmentation. It's a great platform to consolidate all customer, order history, and campaign history type data into one platform to obtain a 360 degree view of the customer. Additionally I would say, if an organization is resource constrained from an analytics perspective, the platform also makes great sense to invest in. It provides out of the box predictive analytics, and custom lifecycle triggers to align a retention marketing program around. Outside of the upfront work to get the platform up and running, it's very marketer friendly to utilize

Incentivized

OneLogin is very convenient. Users can register their own iPhone or Android to act as their authorization device, meaning they will likely always have access to the OneLogin security code. The OneLogin application then allows the users to hit a button instead of inputting the security code to validate their two-factor authorization. OneLogin is great for businesses who need to enforce secure access into their various systems and tools. By consolidating the security into a single login with security device two-factor authorization, it makes it safe and easy to manage.

Incentivized

• Real-time insights are spot on with minimal millisecond differences
• Customer profile creation is on point with very good data unification capabilities
• Data ingestion from multiple sources and cleaning of PII data
• The insights engine is highly refined even having behavioural insights capability

Incentivized

• Connects with a lot of different vendors, tools, and sites. It is also customizable to where you can add almost any site you are logging into. This makes it especially useful for team members who may use a tool that other team members within the company do not use.
• It works. I've used a few keychain apps that work for a little while, or never work, and this app works 99.99% of the time. Only on one experience have I experienced issue access sites and that was due to user error.
• It's easy to update passwords and usernames within the app. It allows password resets to be an easy process and lowers the time in updating items everywhere.

Incentivized

• Currently there are limitations with the number of personas that can be built in the instance, it would be great to have more flexibility here
• We occasionally see issues with lists delivered to our ESP from the platform. Not a major problem, but could be an area of improvement

Incentivized

• Lack of administrative APIs for creating or setting up new connectors: This prevents the automated integration to federations and requires manual setup rather than discovery-based automated setup.
• Customization of the interface: The potential configuration of the interface are still limited at the moment (logo, primary and secondary colors, background). This prevents the usage of the platform as a communication medium or to organize the space in a more standard fashion (for our institution)
• There are some limitations with using the apps provisioning APIs that can lead to some termination or provisioning actions not being completed

Incentivized

OneLogin is very easy to use. The most complicated part is the user setup and even that is not difficult. After everything is working, using it day to day is trivial. All you have to do is have the application ready on your phone and you can use a single set of login credentials to access all of your tools securely.

Incentivized

There has never been an issue where I have needed to use the OneLogin support so it would be unfair to rate them anything other than a 10 on their ability to provide support. Like I said its a very basic platform that we use it for with no issues.

Incentivized

Amperitiy's data model is much more refined compared to the competition which makes it ideal for firms looking for a no-nonsense CDP. However, it lacks campaigns and delivery features when compared to some other CDP providers like mParticle and Clevertap. The pricing is good and the usage-based pricing ensures that even small to mid-sized teams can afford it. Support can be improved though.

Incentivized

OneLogin has a lesser cost as compared to other solutions. It also has a successful POC, partner expertise, integration with in-house and cloud-based apps, and provides restriction of access from unauthorized devices. It is a secure solution with industry-standard encryption, a good dashboard, and a cloud-based solution. In my opinion, there is not too much effort involved in the integration and it provides good OEM support.

Incentivized

• Overall we have been able to increase the mix of triggered related revenue in email from 20% to 50% of total revenue after implementing Custora's lifecycle triggers
• We've also seen one off email tests with incremental conversion rates up to 75% when utilizing Custora personas to personal communications

Incentivized

• The one big benefit would be time-saving. It is a very convenient platform.
• The access outside of the office also allows me to work at home or in my spare time for additional business that needs to be taken care of.

Incentivized