Amplitude Analytics vs. GTmetrix

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Amplitude Analytics
Score 8.6 out of 10
N/A
Amplitude Analytics is an analytics platform for mobile and web. It is designed to help organizations segment users and analyze funnels, retention and revenue. Amplitude Analytics helps product marketers to achieve actionable insights from customer digital journeys and uses behavioral graphs to build customer-focused products. Amplitude also optimizes digital products for increased quality engagements, increased conversion rates, and long-term customer loyalty.
$61
per month
GTmetrix
Score 9.9 out of 10
N/A
Gtmetrix is an analytics tool focused on determining website performance with features like page load speed details, video capture, and the ability to test from multiple regions around the world.
$10.67
per month
Pricing
Amplitude AnalyticsGTmetrix
Editions & Modules
Plus
$49
per month (paid annually)
Growth
Contact Sales
Enterprise
Contact Sales
Starter
Free
Solo
$10.67
per month
Starter
$21.25
per month
Growth
$42.50
per month
Basic
Free
Offerings
Pricing Offerings
Amplitude AnalyticsGTmetrix
Free Trial
NoNo
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Amplitude AnalyticsGTmetrix
Features
Amplitude AnalyticsGTmetrix
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
Amplitude Analytics
-
Ratings
GTmetrix
9.4
5 Ratings
12% above category average
a/b experiment testing00 Ratings10.03 Ratings
Split URL testing00 Ratings10.03 Ratings
Multivariate testing00 Ratings7.52 Ratings
Multi-page/funnel testing00 Ratings8.03 Ratings
Cross-browser testing00 Ratings10.05 Ratings
Mobile app testing00 Ratings9.02 Ratings
Test significance00 Ratings9.02 Ratings
Visual / WYSIWYG editor00 Ratings10.01 Ratings
Advanced code editor00 Ratings10.01 Ratings
Page surveys00 Ratings10.01 Ratings
Visitor recordings00 Ratings10.01 Ratings
Preview mode00 Ratings10.02 Ratings
Test duration calculator00 Ratings7.53 Ratings
Experiment scheduler00 Ratings10.01 Ratings
Experiment workflow and approval00 Ratings10.01 Ratings
Dynamic experiment activation00 Ratings10.01 Ratings
Client-side tests00 Ratings8.52 Ratings
Server-side tests00 Ratings8.53 Ratings
Mutually exclusive tests00 Ratings10.01 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Amplitude Analytics
-
Ratings
GTmetrix
10.0
1 Ratings
13% above category average
Standard visitor segmentation00 Ratings10.01 Ratings
Behavioral visitor segmentation00 Ratings10.01 Ratings
Traffic allocation control00 Ratings10.01 Ratings
Website personalization00 Ratings10.01 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
Amplitude Analytics
-
Ratings
GTmetrix
10.0
2 Ratings
15% above category average
Heatmap tool00 Ratings10.01 Ratings
Click analytics00 Ratings10.01 Ratings
Scroll maps00 Ratings10.01 Ratings
Form fill analysis00 Ratings10.01 Ratings
Conversion tracking00 Ratings10.01 Ratings
Goal tracking00 Ratings10.01 Ratings
Test reporting00 Ratings10.02 Ratings
Results segmentation00 Ratings10.02 Ratings
CSV export00 Ratings10.01 Ratings
Experiments results dashboard00 Ratings10.02 Ratings
Best Alternatives
Amplitude AnalyticsGTmetrix
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StatCounter
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Score 9.0 out of 10
Convert Experiences
Convert Experiences
Score 9.9 out of 10
Medium-sized Companies
Siteimprove
Siteimprove
Score 9.1 out of 10
Dynamic Yield
Dynamic Yield
Score 8.9 out of 10
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Quantum Metric
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Score 8.2 out of 10
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Score 8.9 out of 10
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User Ratings
Amplitude AnalyticsGTmetrix
Likelihood to Recommend
8.3
(31 ratings)
10.0
(7 ratings)
Likelihood to Renew
10.0
(1 ratings)
-
(0 ratings)
Usability
7.7
(3 ratings)
9.1
(1 ratings)
Availability
9.0
(1 ratings)
-
(0 ratings)
Performance
10.0
(1 ratings)
-
(0 ratings)
Support Rating
9.0
(6 ratings)
4.0
(2 ratings)
In-Person Training
8.0
(1 ratings)
-
(0 ratings)
Online Training
7.0
(1 ratings)
-
(0 ratings)
Implementation Rating
9.0
(1 ratings)
-
(0 ratings)
Configurability
8.0
(1 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
8.0
(1 ratings)
-
(0 ratings)
Ease of integration
9.0
(1 ratings)
-
(0 ratings)
Product Scalability
8.0
(1 ratings)
-
(0 ratings)
Vendor post-sale
9.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
9.0
(1 ratings)
-
(0 ratings)
User Testimonials
Amplitude AnalyticsGTmetrix
Likelihood to Recommend
Amplitude
Amplitude Analytics is an excellent solution for anyone with a mobile app and you want to track what users are doing, are they completing conversion steps, and are they coming back more often. This all helps you visual your customer bases engagement and help project future engagement and create goals. This also helps with prioritizing products to address drop-off points in the product to increase conversions.
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Gossamer Threads Inc.
GTmetrix is very well suited for small organizations or startups that do not have sufficient technical staff for site optimization. GTmetrix also comes with the free version, which allows users to use their service for free for up to three websites, which is a good option. However, this might not be the best option for a large organization that works in different technical domains and have a good number of technical staff.
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Pros
Amplitude
  • Feature analytics - measuring frequency of usage
  • Time taken by users to convert in funnels
  • Actions that drive certain user behaviors in funnels via correlation
  • Actions that lead to user drop off in funnels via correlation
  • Comparing behavior of two custom user cohorts
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Gossamer Threads Inc.
  • Really complete report of performance issues.
  • Get reports from PageSpeed and YSlow at same time.
  • Gives a score from each separate tool, also displays loading time, page size and total requests very easily.
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Cons
Amplitude
  • Some offerings seem duplicative, like dashboards and notebooks, which only seem to differ in that one can subscribe to dashboards
  • The messaging on valid vs invalid property types could be better explained to clarify which types (string, Boolean, integer, etc) are expected in particular scenarios. Though the type is usually set during event creation, we've often seen examples where the data received in production is different, leading to 'invalid type' errors
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Gossamer Threads Inc.
  • Deeper knowledge of page elements and their importance
  • Knowing which areas will have great impact beyond time of load speeds
  • Should drop any elements that do not reach a certain level of impact - to save distraction and get important issues dealt with
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Likelihood to Renew
Amplitude
Great product Good value for the cost/initiate Support docs and FAQs are great - they limit the necessity of reaching out to in-person support. So when you do call them ... it is for a legit question/issue, no just a "where is it" or a "how to I do xyz123?"
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Gossamer Threads Inc.
No answers on this topic
Usability
Amplitude
It's a fairly straightforward platform that's beginner friendly. The biggest usability hurdle is most often created by your own team, as it's imperative to know what event sources are being sent to Amplitude and what those event names are. Within being properly onboarded by a team member it can be hard to get started using Amplitude. It takes time to understand what data your company may be sending to the product, the naming conventions of events (especially if there are old or deprecated events names
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Gossamer Threads Inc.
It's easy to use fast, data is easy to read and take aways are great too.
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Reliability and Availability
Amplitude
Alway up and running, or if there is a problem we can get back in the game right away. The reliability was a big selling point for me, and it was true when this company got it. Rollouts can be tough, but this was pretty seamless. Good support throughout the process, good documentation to handle questions/tips
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Gossamer Threads Inc.
No answers on this topic
Performance
Amplitude
No issues, problems, or negative remarks from us!! We had a plan, vendor support was rock solid, our data folks have experience, OCM supported as needed, and we got the rollout done on time, on budget, and with only minor hiccups. SInce the rollout, most of us have already forgotten the hiccups and generally speak highly of the product
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Gossamer Threads Inc.
No answers on this topic
Support Rating
Amplitude
I haven't used the Amplitude support other than their training docs so I can't speak too much to the in-person support but the docs are serviceable. Nothing too crazy but between the user tips, email notifications, and the decent number of docs I was able to get the support I needed to ramp up on the tool.
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Gossamer Threads Inc.
I have never had the need to use GTmetrix support. Therefore, there is really no way for me to give a grade here. However, if you are on a paid plan my guess and it is a guess, is that their support is as good as the tool is. There are a lot more features in the paid plans, reporting. monitoring etc. I could see where support could come into play as these features are added to the account
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In-Person Training
Amplitude
Virtual Not bad considering the timeframe and turnaround. The biggest benefit was for my end-users to hear a voice (other than mine/ours! LOL) telling them about the new features and capabilities. The in-person training was really good for having an expert that knows the answers and could refer to past experiences, problems, solutions. THey were a great resource to ease the transition ... basically a "you are gonna be okay with this change ... you got this etc.!" kinda vibe
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Gossamer Threads Inc.
No answers on this topic
Online Training
Amplitude
Good enough to get strong baseline. I always make sure our our users go to and/or focus on the vebndor-provided support docs rather than any formal training. Our instructors come and go, but written policy and how-to docs live much longer in a corporate setting. That said, the online training is sufficient. I like that the training curric is stacked and progressive.
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Gossamer Threads Inc.
No answers on this topic
Implementation Rating
Amplitude
My team members all have background as data analysts, so Amp was pretty easy to for them. There was sufficient online training available. We also used the available support documents. The actual rollout went well. We did significant testing beforehand. We did a phased rollout, with partial silent rollout (part of OCM's plan) for the smallest line of business. THe silent one was "silent" b/c it was done without fanfare or public notices ... it was just a "we're doing some things, it wont impact your work or workday
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Gossamer Threads Inc.
No answers on this topic
Alternatives Considered
Amplitude
Amplitude Analytics provides much more granular data than Google Analytics and gives you much more flexibility in how you can segment and splice the data. It also provides the ability to create closed funnels, which I have yet to find out how to do in Google Analytics. Amplitude has a very similar interface to Mixpanel, with a few handy additions, like the ability to name and categorize your events.
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Gossamer Threads Inc.
Given we are doing the work to improve in Google to a large degree - the Google product is essential. But GTMetrix may use their info as well as other independent stuff to be a little better. I appreciate the way GTMetrix provides the info - cleaner and clearer and thus quicker to address.
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Contract Terms and Pricing Model
Amplitude
It is a good product. You have to pay for quality ... kinda like buying a Lexus or a Toyota instead of a Buick or a Chevy
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Gossamer Threads Inc.
No answers on this topic
Scalability
Amplitude
Like all the other grades, it was mostly an easy implementation ... we have experience people, the rollout in general is well planned, and the vendor was very supportive
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Gossamer Threads Inc.
No answers on this topic
Return on Investment
Amplitude
  • It collects data of great importance which allows to make product improvements.
  • It easily identifies problems a user may have with the product.
  • The flow of users who have used the product has improved, thus being able to generate more income thanks to the improvements and new functions.
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Gossamer Threads Inc.
  • It made my sites more stable.
  • I can fix my issues easily.
  • My site visitors increased with the help of this software.
Read full review
ScreenShots