| Product | Rating | Most Used By | Product Summary | Starting Price |
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 Animoto | N/A | New York-based Animoto offers their video editing platform supporting individual video creators and businesses with different tiers of service up to their business plan for marketing teams wishing to create high quality to distribute across social media sites. | $0 per month | |
 iMovie | N/A | Apple offers iMovie as a video editing platform supporting video creators with high quality effects, support for 4k resolution, audio editing, and other features supporting the creation of videos and movies. | $0 | |
 Lightworks | N/A | Lightworks is a video editing tool from LWKS, including dynamic video and audio editing, vibrant colour, visual effects, and sharing features. | N/A |
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| Considered Multiple Products | Animoto  Rekha Singh Social Media Marketing Manager Chose Animoto The software is only compatible with Apple desktops. The cost of Apple desktops is too high for small companies. The user interface of Animoto is better than that of iMovie which is quicker to learn than iMovie, besides the fact that it has more features than iMovie. For …  Mitchell Terpstra Copywriter + Marketing Strategist Chose Animoto iMovie comes standard on most Macs, though it is not nearly as intuitive/user-friendly for the first-time video editor as Animoto is. Also, iMovie doesn't have a library of usable stock images and music clips like Animoto, which is worth the price of subscription alone.  Allison Chaney Chief Digital Training Officer Chose Animoto Camtasia is much more complex, requires some knowledge and understanding of the platform. Animoto is user friendly and you can jump in and start editing right away. Animoto also has a ton of stock images and sound, to enhance video, which Camtasia does not. Animoto makes it …  Chris McCarthy Chief Creative Officer Chose Animoto Camtasia is what we used before, and we still use it for longer videos. But for training we found we needed something powerful yet much simpler to use. Animoto also is great for still shots, images, snippets of content that can be created very quickly without any heavy … Chose Animoto We had invested in making our own videos using YouTube, and even Camtasia. But they were still us interpreting on behalf of our audience which took forever. Once we found Animoto, it was so much easier to upload the pics our audience would send us. From there we had a 100% … | iMovie  Amanda Khan Client Coordinator / IT Recruiter Chose iMovie Both Pinnacle and iMovie have similar features and capabilities. Most of the pros of iMovie has been posted in my review already but I would say the most positive aspect of iMovie is the fact that it is pre-installed on Apple products so you don't have to buy it, compared to …  François Lavallée president Chose iMovie iMovie produce professional quality video without the advanced but complicated features of professional softwares. OF course it has its limits compare to professional applications but the key here is when to use which application I use Final Cut frequently for larger video …  Tim Corbett General Manager Chose iMovie Not as easy to use as iMovie, and a similar cost structure. iMovie is easier for Apple users / and MS users, to both get proficient at. Movie Maker isn't bad, it just isn't as slick as iMovie. We actually used MovieMaker for a couple of years before migrating most users over to …  Matías Arévalo Larenas Socio y Director Comercial Chose iMovie IMovie is way easier to use and the result regarding social media content is almost the same (obviously depending on what do you want to do or expect).  Jonathan Teixeira Co-Founder Chose iMovie We use Adobe Premiere Pro, ScreenFlow, and iMovie. All for different things. If we're doing heavy editing, some effects, and overlays, we use Premiere. If we're recording a bunch of stuff all at once and doing a screen record, we record with ScreenFlow and edit while we're …  Kelly Reumann Lead Graphic Designer/ Marketing Chose iMovie iMovie has its place in the world of video editing software. It's definitely not the fanciest on the market but it is simple and easy to use and gets the job done and done well! There are times where I'll gravitate toward iMovie because I just don't need the extra features that …  Josh Rizzo Marketing Director Chose iMovie Promo.com and Shutterstock  Rene Agredano Advocacy Journalist and Co-Founder Chose iMovie I have an iPhone and recently bought a Macbook, so it was a natural choice. YouTube's movie creator was basic and not nearly as functional as iMovie (although I just wish the two worked together when creating movies). My Mac-based coworker says he used to use After Effects but … Chose iMovie iMovie is less expensive and a great alternate for the lay user.  Nicole Glover Technology Coordinator, Junior Kindergarten-Grade 12 Chose iMovie I haven't been able to find a comparable solution for what I need for video editing.  Cedric Haynes Videographer Chose iMovie iMovie is just as good and a lot cheaper than the competition. For my simple projects, it works well. For more advanced tasks, I outsource the work to better video editors and they usually work with Final Cut or Adobe Premiere. There’s no need for me to upgrade to anything else …  Ali Rauch Director of Marketing Chose iMovie This can be a bit overly complex to a novice and iMovie tends to be more beginner. We are not classically trained video people so that helps us do a better job with iMovie.  Dan Talvi Audio / Visual Coordinator Chose iMovie While iMovie worked for our organization for a while, we eventually moved to other software to create our video media content. iMovie was a great fit for entering into the realm of video content creation, but lacked the functionality provided by Final Cut Pro X and Adobe …  Jason Stein Wellness Business Coach Chose iMovie ScreenFlow and iMovie serve different purposes; however, I find iMovie easier to use for beginners. Chris McCarthy Chief Creative Officer Chose iMovie We like Snagit, and still use it too. But IMovie is much more extensive an application and really let us grow our video content market.  Catheline Shin Director of Marketing Communications Chose iMovie Adobe Premier is complicated for the non film student. Can you get it to work well for you? Of course, but not without considerable learning.  Dave Becker Content Manager Chose iMovie iMovie is kind of like Premiere Pro Lite. You can create videos, easily, and export them, but you don't get the fine tuning and control that you get with Premiere Pro. That being said, Premiere Pro is much more expensive, and takes a much longer time to learn. It made more …  Jackie Bassett CEO (Chief Executive Officer) Chose iMovie iMovie has all the capability most video producers need. Great videos are made in the editing because the right content is already there. Adobe has a great product but their editing software doesn't have to be that intense, as when it is, it takes away from the great creative …  Kenneth Hess Senior Systems Analyst Chose iMovie iMovie compares very well with Premiere's and Final Cut's basic video and audio editing and for simple transitions. For the heavier lifting, you'll need a better application. iMovie isn't meant to be a Hollywood-level application but it can hold its own for most things. It's … |  Lightworks |
| Animoto | iMovie | Lightworks | |
|---|---|---|---|
| Small Businesses | iMovie Score 10.0 out of 10 |  Descript Score 8.3 out of 10 | iMovie Score 10.0 out of 10 |
| Medium-sized Companies | iMovie Score 10.0 out of 10 |  Vyond Score 8.7 out of 10 | iMovie Score 10.0 out of 10 |
| Enterprises | Vyond Score 8.7 out of 10 | Vyond Score 8.7 out of 10 | Vyond Score 8.7 out of 10 |
| All Alternatives | View all alternatives | View all alternatives | View all alternatives |
| Animoto | iMovie | Lightworks | |
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| Likelihood to Recommend | 9.0 (0 ratings) | 10.0 (0 ratings) | 9.8 (0 ratings) |
| Usability | - (0 ratings) | 10.0 (0 ratings) | - (0 ratings) |
| Support Rating | 9.0 (0 ratings) | 8.1 (0 ratings) | - (0 ratings) |
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Allison Chaney Chief Digital Training Officer |
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Rekha Singh Social Media Marketing Manager |
Catheline Shin Director of Marketing Communications |
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| Usability | No answers on this topic |
Amanda Khan Client Coordinator / IT Recruiter | No answers on this topic |
| Support Rating |
Allison Chaney Chief Digital Training Officer |
Cedric Haynes Videographer | No answers on this topic |
| Alternatives Considered | Mitchell Terpstra Copywriter + Marketing Strategist |
Tim Corbett General Manager |
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Chris McCarthy Chief Creative Officer |
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