Apollo.io vs. Global Database Sales & Marketing Platform

Based on my experience using Apollo.io, it is well-suited for organizations like startups that are actively looking to generate new leads to market their products, and for direct marketing using the Apollo.io mail system and filtering leads by locality, sector, or designation.

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I haven't tried all of their solutions. We use their sales and marketing platform and data enrichment and it is a great fit for our lead generation needs. We use their data to help our clients achieve their goals too and have been satisfied so far. The platform is easy to use, and filters are pretty straightforward. An example of how we use it is take a certain region, industry, number of employees, some other criteria based on the task and what we get is a list of companies. We either narrow down the results by adding more requirements or export that data to our automation tools to start our campaigns.

• contacts with verified emails
• companies according to their economic sector
• companies based on their size and revenue
• companies based on their location
• contactos con correos verificados
• empresas de acuerdo a su sector económico
• empresas de acuerdo a su tamaño y facturación
• empresas de acuerdo a su ubicación

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• Accurate and frequently updated contact information
• Helpful enrichment support when additional details are needed
• Strong global coverage, especially for EMEA and North America

• Apollo.io's sync to Salesforce is incredibly finnicky and created a large number of duplicates.
• Apollo.io's workflow functionality is rigid and doesn't play nicely with middleware like Zapier.
• Apollo.io is focused on helping you spin up many different emails and phone numbers in a spammy manner instead of focusing on domain reputation.

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• For some regions it takes a bit longer to find the required data, but I guess it's more of an availability issue rather then the company's fault. They tell us though how long it may take so we can make plans accordingly.

at this moment Apollo.io seems to be the perfect tool that has mastered all aspects of outbound marketing and CRM to handle and manage sales cycle.

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I gave it a 7 because it doesn't help you out if you're an organization that's call-heavy, because a lot of times the numbers aren't the best. It's not accurate. If you're somebody who's email and outbound and your goal is to find that, then that's cool. It works well for it. Some of the features, the AI tools, and some additional features they have are just too complex. Sometimes it's easy to use, but at the same time, there are tools that are not efficient, and it's like, "Where is this coming from?"Especially if you're looking for your niche, whatever industry you're in, and the target word, sometimes it can't find it. You can see what people are searching for, and it just doesn't add up. If you're trying to get very, very detailed, it's not the best. Sometimes it's going to depend on your industry, of course.

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The platform and data proved to be useful for the goals we pursue, so data quality and lead generation is what I rate their usability for.

The team wants to solve probelms, but we are finding that they don't know how to solve the more technical issues quickly. I suspect that they don't have a mature process for escalations, and they don't have a usable knowledge base article repository. They seems to push emails around to let us know that people are working on the issues to find solutions, but this takes weeks and oftentimes still leaves us without a resolution.

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We found the contact data from Apollo.io was more reliable than Instantly.ai. We used Instantly.ai for about 6 months before stopping our use of it. Growbots doesn't give you as much volume for the same price at Apollo.io. However, we did close sales with Growbots, and we did not with Apollo.io. It could have just been our unique experience, but that's what happened.

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• Apollo.io has helped me find a good set of new target audience for the business that I am in, essentially helping me build a prospective line and grow my lead database by 25 to 30% where I lack a certain skill
• The Apollo.io quality of the data that it has is significantly better through other competitors like Lusha and others
• In terms of the revenue increase, there have been certain instances where I have found a new acquirer that essentially I would not have found in a general scenario and that has help me generate from the new identified lead

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Easy-to-use filtering system (location, tech stack, seniority, size, etc.)