Apollo.io vs. LeadGenius

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Apollo.io
Score 8.5 out of 10
N/A
Apollo is a sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data.
$59
per month per user
LeadGenius
Score 2.8 out of 10
Mid-Size Companies (51-1,000 employees)
LeadGenius is a B2B data solution, offering insights to fuel revenue growth and strategic market positioning. Tailored for marketing, sales, and revenue operations leaders, LeadGenius provides bespoke data at scale, uncovering opportunities hidden within the vast digital landscape. Key Features: Bespoke Data at Scale: Customized data sets that match specific market needs, enabling targeted campaigns and strategic decisions. Global Reach: Access to over 40 million…
$20,400
per year
Pricing
Apollo.ioLeadGenius
Editions & Modules
Basic
$59
per month per user
Professional
$99
per month per user
Organization
$1,188
per year per user
No answers on this topic
Offerings
Pricing Offerings
Apollo.ioLeadGenius
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details20% discount for annual billing on the Basic and Professional plans.LeadGenius Offers Both US and Global Data Packages for Marketing and Sales teams of almost every size.
More Pricing Information
Community Pulse
Apollo.ioLeadGenius
Features
Apollo.ioLeadGenius
Prospecting
Comparison of Prospecting features of Product A and Product B
Apollo.io
8.1
193 Ratings
5% above category average
LeadGenius
7.5
1 Ratings
3% below category average
Advanced search8.4188 Ratings3.01 Ratings
Identification of new leads8.2188 Ratings10.01 Ratings
List quality7.8191 Ratings9.01 Ratings
List upload/download8.4179 Ratings10.01 Ratings
Ideal customer targeting8.0186 Ratings7.01 Ratings
Load time/data access8.1189 Ratings6.01 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Apollo.io
8.2
191 Ratings
6% above category average
LeadGenius
8.0
1 Ratings
3% above category average
Contact information8.2191 Ratings8.01 Ratings
Company information8.4191 Ratings8.01 Ratings
Industry information8.0189 Ratings8.01 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Apollo.io
7.8
188 Ratings
5% above category average
LeadGenius
9.7
1 Ratings
26% above category average
Lead qualification process7.8172 Ratings10.01 Ratings
Smart lists and recommendations7.5172 Ratings10.01 Ratings
Salesforce integration8.1110 Ratings10.01 Ratings
Company/business profiles8.1179 Ratings10.01 Ratings
Alerts and reminders7.7161 Ratings00 Ratings
Data hygiene7.5179 Ratings9.01 Ratings
Automatic data refresh7.5169 Ratings00 Ratings
Tags7.8144 Ratings00 Ratings
Filters and segmentation8.3174 Ratings9.01 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Apollo.io
7.7
166 Ratings
4% above category average
LeadGenius
-
Ratings
Sales email templates7.5165 Ratings00 Ratings
Append emails to records7.9151 Ratings00 Ratings
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Apollo.ioLeadGenius
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Score 9.3 out of 10
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Score 9.3 out of 10
Medium-sized Companies
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Score 10.0 out of 10
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Score 10.0 out of 10
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Score 10.0 out of 10
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User Ratings
Apollo.ioLeadGenius
Likelihood to Recommend
8.6
(214 ratings)
9.0
(1 ratings)
Likelihood to Renew
8.5
(6 ratings)
-
(0 ratings)
Usability
8.2
(185 ratings)
-
(0 ratings)
Support Rating
7.0
(6 ratings)
-
(0 ratings)
Implementation Rating
5.5
(1 ratings)
-
(0 ratings)
User Testimonials
Apollo.ioLeadGenius
Likelihood to Recommend
Apollo.io
Ideally, you can organize your list of potential clients based on various criteria, such as business unit, economic sector, location (by country or city), company size, etc. I have tested this with companies in my country and confirmed that the results are genuine, provided the contacts are verified. El mejor escenario es que puedes organizar la lista de clientes potenciales basado en muchos ítems como: unidad de negocio, sector económico, ubicación (por país o ciudad), tamaños de las empresas, etc. Lo he probado con empresas de mi país y he certificado que los resultados son reales si son contactos verificados. This review was originally written in Spanish and has been translated into English using a third-party translation tool. While we strive for accuracy, some nuances or meanings may not be perfectly captured.
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LeadGenius
LeadGenius is great for any company that has very specific, niche leads they need to generate (like we do). If you have a broader audience, I would recommend using a simpler, cheaper platform that simply scrapes LInkedIn for some keywords you've entered. For us, we need specific titles from specific types of companies (i.e. software companies that could use an email API).
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Pros
Apollo.io
  • Firstly, finding the details of the potential customers that is there name, designation email and phone number since these are the most important cases most of the times I can get this data in Apollo.io
  • I can pull the bulk data of the targeted organization, or I can pull the emails based on the location and job titles
  • Apart from the email capture, the thing which helpful is that the email sequence can find emails and send emails in Apollo.io itself and also the report and the dashboard are so clean
  • Friendly UI and UX Apollo.io was the first tool which I used. Since then I'm still using Apollo.io for easy understanding
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LeadGenius
  • LeadGenius has gone out of their way to help us find leads for fairly obscure markets. LeadGenius combines AI with personal vetting to find hundreds and thousands of leads for us that other automated lead gen platforms that simply scrape LinkedIn or the web cannot find.
  • If you need any custom work done for you outside of the platform, LeadGenius is willing to help with that where other platforms are not (with other lead gen platforms, either you use the system as-is despite it's shortcomings, or not at all).
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Cons
Apollo.io
  • Apollo.io's sync to Salesforce is incredibly finnicky and created a large number of duplicates.
  • Apollo.io's workflow functionality is rigid and doesn't play nicely with middleware like Zapier.
  • Apollo.io is focused on helping you spin up many different emails and phone numbers in a spammy manner instead of focusing on domain reputation.
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LeadGenius
  • The platform loads a little slowly and has little quirks. If you create a ton of segments, it can be hard to organize them. If you archive old ones you can't view them anymore (but Leadgenius has access on the backend and can send your data to you).
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Likelihood to Renew
Apollo.io
at this moment Apollo.io seems to be the perfect tool that has mastered all aspects of outbound marketing and CRM to handle and manage sales cycle.
Read full review
LeadGenius
No answers on this topic
Usability
Apollo.io
I gave it a 7 because it doesn't help you out if you're an organization that's call-heavy, because a lot of times the numbers aren't the best. It's not accurate. If you're somebody who's email and outbound and your goal is to find that, then that's cool. It works well for it. Some of the features, the AI tools, and some additional features they have are just too complex. Sometimes it's easy to use, but at the same time, there are tools that are not efficient, and it's like, "Where is this coming from?"Especially if you're looking for your niche, whatever industry you're in, and the target word, sometimes it can't find it. You can see what people are searching for, and it just doesn't add up. If you're trying to get very, very detailed, it's not the best. Sometimes it's going to depend on your industry, of course.
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LeadGenius
No answers on this topic
Support Rating
Apollo.io
The team wants to solve probelms, but we are finding that they don't know how to solve the more technical issues quickly. I suspect that they don't have a mature process for escalations, and they don't have a usable knowledge base article repository. They seems to push emails around to let us know that people are working on the issues to find solutions, but this takes weeks and oftentimes still leaves us without a resolution.
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LeadGenius
No answers on this topic
Alternatives Considered
Apollo.io
We found the contact data from Apollo.io was more reliable than Instantly.ai. We used Instantly.ai for about 6 months before stopping our use of it. Growbots doesn't give you as much volume for the same price at Apollo.io. However, we did close sales with Growbots, and we did not with Apollo.io. It could have just been our unique experience, but that's what happened.
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LeadGenius
Growlabs used too many generic search parameters and had too many system bugs - but they're early and I'm confident their product will get stronger.
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Return on Investment
Apollo.io
  • Apollo.io has helped me find a good set of new target audience for the business that I am in, essentially helping me build a prospective line and grow my lead database by 25 to 30% where I lack a certain skill
  • The Apollo.io quality of the data that it has is significantly better through other competitors like Lusha and others
  • In terms of the revenue increase, there have been certain instances where I have found a new acquirer that essentially I would not have found in a general scenario and that has help me generate from the new identified lead
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LeadGenius
  • LeadGenius has been one of the main sources of leads for us over the past 6 months. There's a longer lead nurture cycle (since they're cold, outbound leads as opposed to inbound), but they do convert to customers for us.
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ScreenShots

Apollo.io Screenshots

Screenshot of people, appearing in ApolloScreenshot of Apollo's data enrichment dashboardScreenshot of a view of unified customer dataScreenshot of Apollo's AI-assisted meetings

LeadGenius Screenshots

Screenshot of LeadGenius Dashboard and Campaign CreatorScreenshot of Analytics Dashboard displaying data delivered, Enrichment Rates, and Credit UsageScreenshot of Active Campaigns SummaryScreenshot of Integrations and API Settings