AppFollow vs. Yoast

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AppFollow
Score 8.4 out of 10
N/A
AppFollow in Helsiki offers their software for app store optimization (ASO), as well as replying to app user reviews and ratings.N/A
Yoast
Score 8.7 out of 10
N/A
Yoast offers a set of tools developed by Joost de Valk and team, founder of yoast.com and Wordpress enthusiast. These tools are designed to help content rank higher and are subsumed under the Yoast Complete pack, which includes Video SEO for rank climbing with embedded videos in a Wordpress site, WooCommerce SEO for the WP ecommerce plugin, News SEO for rank climbing in Google news, Local SEO for (as the name implies) climbing in local listings with more complete information so can be located…
$0
per year
Pricing
AppFollowYoast
Editions & Modules
No answers on this topic
Premium
$99.00
Per Site
Offerings
Pricing Offerings
AppFollowYoast
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
AppFollowYoast
SEO
Comparison of SEO features of Product A and Product B
AppFollow
10.0
3 Ratings
25% above category average
Yoast
6.5
58 Ratings
18% below category average
Keyword analysis10.03 Ratings5.448 Ratings
Competitive analysis10.02 Ratings6.823 Ratings
Backlink management00 Ratings7.432 Ratings
SERP ranking tracking00 Ratings5.618 Ratings
Page grader00 Ratings9.253 Ratings
Site audit / diagnostics00 Ratings6.940 Ratings
Site recommendations00 Ratings8.241 Ratings
Task management00 Ratings2.421 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
AppFollow
9.0
2 Ratings
17% above category average
Yoast
7.4
49 Ratings
3% below category average
Local SEO8.01 Ratings8.338 Ratings
Mobile SEO10.01 Ratings8.240 Ratings
Global SEO9.01 Ratings4.833 Ratings
Social SEO00 Ratings8.440 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
AppFollow
10.0
2 Ratings
17% above category average
Yoast
8.7
45 Ratings
3% above category average
Multi-domain support10.01 Ratings8.319 Ratings
Integration with web analytics tools10.02 Ratings9.141 Ratings
Best Alternatives
AppFollowYoast
Small Businesses
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.9 out of 10
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.9 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.3 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.3 out of 10
Enterprises
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.7 out of 10
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AppFollowYoast
Likelihood to Recommend
9.0
(3 ratings)
8.8
(58 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(1 ratings)
Usability
-
(0 ratings)
10.0
(1 ratings)
Support Rating
10.0
(1 ratings)
7.7
(19 ratings)
User Testimonials
AppFollowYoast
Likelihood to Recommend
AppFollow
AppFollow is well suited if you only operate in a few app store countries and don't have a high volume of keywords that you are looking to rank for. This is, of course, the free plan. Besides that AppFollow is well suited for communication with other apps - they have an open API and other connections to a ton of third-party analytical tools.
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yoast.com
Yoast Wordpress SEO Plugins is really great for any application - home pages, blogs, etc. It saves a lot of time researching keywords, but it is time-consuming crafting content, which I think is a necessary evil. I wasn't really seeing the immediate results I had hoped for, but there could be a variety of reasons for that (cookies, caches, etc.). Overall, if you have the time to dedicate and utilize the tool, it's awesome!
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Pros
AppFollow
  • Imports reviews to Zendesk.
  • Provides date specific reporting.
  • Allows you to quickly see positive and negative reviews.
  • Allows you to track how your responses are affecting your review score.
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yoast.com
  • Evaluate the SEO score of any given page's content.
  • Makes it simple to manage the title and description for a page (what shows up on Google search results).
  • Boils down complicated topics such as canonical URLs for non-technical users.
  • Easy explanations for any and all options, including why to use or not use an option.
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Cons
AppFollow
  • Analytic tool for organic traffic
  • Add more countries
  • App Featuring for Google Play
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yoast.com
  • Density: Because even the free, basic Yoast SEO tool has SO MANY FEATURES, if you're brand new to SEO as a concept/practice, you might feel a little overwhelmed at first. Just go watch the training videos!
  • Bulk Title Editing: I'm sure this tool can be useful, but I've never found it to be particularly intuitive or helpful.
  • Limitations: I'm grasping at straws here, but it would be nice if some of the premium (paid) features- specifically the social media previews- were available in the free version. Like I said, grasping.
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Likelihood to Renew
AppFollow
No answers on this topic
yoast.com
I see no reason to discontinue using Yoast as it has been very beneficial for my website and my business.
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Usability
AppFollow
No answers on this topic
yoast.com
All the information is integrated on-screen while writing content and the scores and related score elements (i.e. paragraph/sentence length, transition words, keyphrase density, etc.) are all updated live as I write which I think is amazingly helpful.
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Support Rating
AppFollow
Fast and supportive feedback from support. They usually answer the same day. They have webinars and updates about new features for their clients.
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yoast.com
There are plenty of amazing articles published on their site, however, I don't rate their actual support team as being particularly helpful. I made multiple points of contact regarding the internal link counter not working and even though they began troubleshooting I think when it became too hard it was just forgotten about and so is still unresolved.
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Alternatives Considered
AppFollow
While App Annie is extremely robust and pulls in data from acquisition channels, app stores, and elsewhere, it can be quite overwhelming at times. If you are looking for more simple and just keyword positioning then definitely look at AppFollow. Apart from the two platforms themselves, I've had numerous contact experiences with both AppFollow and App Annie. The winner is definitely AppFollow with a less aggressive approach and a higher willingness to go above and beyond to make sure all questions are answered. With App Annie I was bombarded with a ton of sleazy, sales emails to purchase their product.
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yoast.com
This is my go-to plugin for SEO. It is easy, and I trust Yoast will give me solid results. In a short time period, our website has seen measurable results in organic search traffic. Our previous website didn't use page level SEO tools to this extent. We are systematically updating each page using the Yoast WordPress SEO Plugin. We are pleased with the results
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Return on Investment
AppFollow
  • Increased efficiency.
  • Allows us to respond to reviews faster.
  • Allows us to target negative reviews when an update is made.
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yoast.com
  • Yoast Wordpress SEO Plugin along with other SEO investments we have made with our new website has extremely paid off on new business opportunity creation. Since August 2018 we have added over $100K of new business opps solely sourced from SEO searches on pages and posts that Yoast has helped us optimize.
  • Yoast Wordpress SEO Plugin saves our marketing team a lot of time. Since the plugin lives in WordPress and provides live tips we can make to the page or post, our team doesn't have to guess on what keyword, or meta-tag, or how many internal and external links a page or post should have using an additional platform. It is just conveniently there for us to use regularly.
  • Yoast Wordpress SEO Plugin cannot be the only piece of software your website relies on to obtain SEO optimization with search engines. It is a piece of the puzzle, and you can only maximize its' value by making sure your website is scam free, the code under the hood is healthy, and the load time and page weight is light.
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