Apple iAd vs. GroundTruth

I think iAd works best when it's possible to create a fresh immersive experience. If you're only using the platform to repurpose content a user could easily find elsewhere, it may not be worth their time or yours. If the product or message supports development of content that provides value, entertainment or otherwise, for a user, the platform offers ample opportunity

Incentivized

It's fantastic for targeting an audience when you know where they will be for a very low CPM. However, it's hard if you are a brick-and-mortar and want to truly measure the results. You need to get creative in ways to attribute site visits and purchases back to the campaign (unique coupon codes, etc.)

Incentivized

• Driving traffic to our website.
• Increasing donations based on people viewing our ad.

Incentivized

• Launch digital ads campaigns
• Change creatives and rollout campaigns in minutes
• Target specific user personas for great conversions

Incentivized

• Attribution reporting
• integration with Firebase and other mobile measurement partners
• Slow platform

Incentivized

• Adding a save option sometimes when you don’t hit next the work you are using is lost.
• Adding in app recommendations

Incentivized

In some instances, we developed an experience for AdMob simultaneously with our iAd experience, working with both teams on a daily basis. While the Google team was skilled, receptive and helpful, Apple device functionality was broader and thus allowed for a little more imagination in bringing intuitive relevance to the creative content we developed

Incentivized

GroundTruth was recommended to us by a vendor and was the only product we evaluated

Incentivized

• We could deliver more, so it helped improve the business
• Clients got more with better results, since it's a Apple solution so it prevents possible bugs
• Since it's easy to learn, every developer and designer could help us in the process

Incentivized

• Helps improve conversion by 20%
• Time to create and rollout campaigns is reduced by half
• Help optimise and rationalise the operational overheads and costs

Incentivized